The St. Louis flooding presents a crisis communications case study worthy of your consideration. Here’s why…

A flood demands you talk to your stakeholders to manage their expectations. Is all well? Then issue a statement that says, “All is well.” Are products, systems, or facilities compromised?

Then manage the community’s expectations with a crisis communications statement. What’s the fastest way to write and distribute a statement? The SituationHub app can write a news release in 3-5 minutes. If you are not subscribing to SituationHub, today is proof of why you should.

Many organizations look at their safety record as a reason not to use crisis communications tools like the SituationHub software. Many companies think a crisis communications plan only applies to fires and explosions.

The St. Louis flooding represents a crisis from mother nature and not from human failure. Flooding doesn’t care about your past safety record. A hurricane doesn’t care about your past safety record. A blizzard… yep… doesn’t care about your past safety record.

Crisis communications plans and planning are there in case your sunny day becomes your darkest day. As you can see in the featured image, I have a few dark days here on the Lake Ponchartrain lakefront. I am constantly reminded of how natural disasters impact so many businesses.

Remember what Winston Churchill said, “Never waste a good crisis.”

Crisis communications is tough. It can be overwhelming. It can take years to develop a plan on your own. If we can help you plan for your rainy day, schedule a complimentary, private, confidential call with me here.

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

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