Posts

Should you write a letter to the editor for a bad story or let it die?

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This week, crisis communication expert Gerard Braud polls social media to ask, “Should you write a letter to the editor for a bad story, or let it die?” He is awaiting tips from social media’s best public relations experts and corporate communicators. When a journalist misquotes you or says something negative about you or your organization, do you approach the editor or the journalist? Do you run the risk of an even worse story coming out about you? Do you run the risk of ruining your relationship with the media? If you were to go about writing a letter to the editor for a bad story, how would you do it?

These are all things to consider for this week’s discussion question.

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Should men wear makeup in a media interview? PR Tips

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Earlier this week, crisis communications expert Gerard Braud asked media and PR experts the discussion question: “Should men wear makeup in a media interview?” Today he is sharing their tips from social media.

Opinions ranged from the “absolutely, always,” spectrum to “they don’t have to.” What would you add to the answers that were shared this week? If you did want your CEO to wear makeup in a media interview, how would you persuade them to do so? Please join in and add to the discussion. Comment here and on our social media pages to join us.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What’s the best way to write a crisis communications plan?

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I’m polling social media this week to hear media relations and communications professional’s best answers on, “What’s the best way to write a crisis communications plan?”

Should you write for the crisis at hand? Should you compile your best writers or your best communicators to create a crisis plan writing team? Should you schedule a writing retreat where you focus only on completing your crisis communications plan? There are a number of strategies public relations professionals use to write a crisis communication plan, but we want to hear your best tips this week.

Watch this video to learn how to participate in our discussion questions each week . .

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

How can you stop saying “um” in a media interview?

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Corporate communicators and public relations professionals can tell when a spokesperson has not been effectively media trained. They may stutter, say the wrong things, or use fillers like “um,” and “uh.” The use of these fillers may be due to nervousness or lack of preparation.

I’m polling social media this week to hear media relations and communications professional’s best tips for how to stop saying “um” in a media interview.

Watch this video to learn how to participate in our discussion questions each week . .

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

How to Keep a CEO From Talking Too Long in a Speech: PR Tips

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In this video, crisis expert Gerard Braud shares a follow-up video featuring public relations professional’s answers on the question, “How do you keep your CEO from talking too long in a speech?” He has received answers on social media featuring PR tips and media relations tips. Now he is featuring those tips in this video, with his own expert advice on crisis communications and media training for spokespeople.

As an internal communications or public relations professional, what are some ways that you can help your CEO or executive rehearse and practice to deliver an effective and audience engaging message?

Do you agree with our contributor’s answers? We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in a follow-up video like this one!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

How to Keep a CEO From Talking Too Long in a Speech

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In this video, crisis expert Gerard Braud asks public relations professionals, media relations professionals, and his social media followers, “How do you keep a CEO from talking too long in a speech?”

Is rehearsing and practicing enough to ensure that a CEO or executive leader doesn’t talk for thirty minutes per slide? How can you make sure they stay within a reasonable time limit when addressing key audiences, during media interviews, or when releasing public statements?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

How to keep a spokesperson from sounding stiff and rehearsed during a media interview – Media Relations Tips

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Click image to watch

Earlier this week we posed the question to our social media followers and media relations experts, “What is the best way to keep a spokesperson from sounding stiff and rehearsed during a media interview?” How can you make the message sound authentic? How do you keep a media interview from sounding contrived and overly scripted? Should the spokesperson practice MORE or would additional practice make them sound more rehearsed? Do some people just have more personality than others? Or can proper media training help a spokesperson to bring their personality out in a media interview?

Our followers have weighed in with their answers and their tips and we want to hear if you agree with them or if you have anything to add. Watch the BraudCast video and comment here on the blog and on our social media pages!

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Should you write for the written word or the spoken word? Share your answers

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Consider our world of social media, our demand for rapid communications in 150 characters or less, and the way we skim over content on our phones. Consider how quickly the average person flips through multiple television news channels. In both situations, we are bombarded with so much information in shorter and shorter periods of time, and in the case of writing, in smaller and smaller spaces. In corporate communications, public relations and crisis communications, should you write for the written word or the spoken word? What if your message may be read by your audiences as well as listened to by your audiences? Please share your thoughts with us and your colleagues this week.

 

 

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?

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If a reporter calls you how long do you have to prepare before you have to call them back? That is the public relations discussion question we are posing this week to our BraudCast viewers and social media followers. We are asking public relations professionals and media relations experts to weigh in with their best practices so their colleagues can benefit.

When a reporter calls, and they may be digging for some information on your crisis, the pressure is on. What kind of relationship do you have with your local media? Are you preparing a well-rehearsed statement or busy addressing your employees first? With the rapid speed of social media changing the pace of communications today, could you run the risk of some information leaking the longer you wait to talk to the press? How long is too long? Please comment with your thoughts here on the blog, on our social media channels, or on the BraudCast YouTube video.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.

Your Answers are Featured: What should you do if a reporter takes you out of context?

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Click to watch

The public relations discussion question we asked this week to our BraudCast viewers and social media followers: What should you do if a reporter takes you out of context? We asked public relations professionals and media relations experts to weigh in with their best practices so their colleagues could benefit.  Our experts brought up some interesting points such as the type of relationship the interviewee has with the journalist, whether or not any key stakeholders would be affected by the information taken out of context, and what would be the appropriate way to approach a reporter about the situation if the interviewee did decide to do so? Our followers contributed valid points such as whether such a situation warrants a phone call, an email, a blog, or a new news release clearing the air. Now it’s your turn. What do you have to add to the conversation? Do you agree or disagree with these comments?

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the Follow up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.