You may be wondering why you would want to upload your own selfie videos to the web during your crisis. You might think it is the last thing you would want to do, or that it could make your organization vulnerable to more negative feedback or more negative press. However, filming your own web videos during your crisis and then posting it on YouTube or CNN iReports allows you to tell your story, providing official information to all of your audiences. It has to be done professionally and effectively to be received correctly.
What amazes me about iPhones, iPads and other smart devices, is that I’m able to shoot high quality video and perform all of the tasks on my own, that would otherwise require a news crew with a videographer, producer, reporter, engineer, and a broadcast camera tethered to a satellite truck.
And best of all, I can do it all while simply holding my smart device at arm’s length. At that distance, if framed correctly, no one can see my arm and no one knows that I’m doing this all by myself.
This also gives me the freedom to move, which I couldn’t do if the device was stationary on a tripod. In some situations, a colleague may want to act as your photographer, but often the video is shaky. I find it is much smoother when I hold it myself. It gives me control of movement, lighting and sound
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program,Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-30 03:12:132021-05-20 01:36:09Tutorial #18 How to Film a Reporter Style “Selfie” Standup with Your Smartphone
As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. This is where you come in… and this creates a huge opportunity for you. I am publishing this series of tutorials to show corporate spokespeople, public information officers (PIOs), emergency managers and public relations professionals that uploading your own videos to the web during your crisis needs to be a part of your crisis communications strategy. The ultimate goal is for a major media outlet, such as CNN, to view your video and reach out to you to seek your official information.
These days, they will likely ask you to be interviewed via Skype.
If you are unfamiliar with Skype, visit www.skype.com and download the free application for you computer, smart phone and smart tablet.
The app allows you to make regular phone calls to regular telephone numbers, or it allows you to make a call from computer to computer with voice only, or you can set up a video chat from computer to computer.
CNN and the other news outlets want you to know how to set up the video chat.
Start by downloading the app. Next, set up your profile. Much like most social media sites, you can add your contact information and a photo.
CNN producers will then either call you or ask you to call them at an assigned time, during the news program. When it is time to go live, your Skype call is what the audience at home will see.
The quality of the image on Skype varies, based on the strength of your internet signal. Sometimes the image may freeze while you are live on the air. Sometimes the call will get dropped completely.
The networks know they are taking a risk when they do a Skype call, but if your location and event is news worthy and they have no news crew of their own nearby, they are willing to take the risk.
In one of my previous tutorials I mentioned that a set of ear buds or a USB headset can be useful during your live report. If you use these, you will need to find the audio button on the Skype software and select input and output for the headsets, rather than using the computer or smart device’s external speakers and microphone.
The secret to getting it right is to practice on a clear sunny day, rather than attempting to learn the hard way under the time constraints of a crisis and significant news event. Set up your account, study the account until you know all of the buttons you need to push, then establish a call between you and a colleague so you can practice.
During your practice, you’ll want to incorporate many of the other lessons you’ve learned through these tutorials, including managing audio, lighting and movement, as well as what to say.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program,Social Media iReports.pdf so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-29 11:34:432021-05-20 01:36:57Tutorial #17 Using Skype as Part of Your Crisis Communications Plan
If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media about your crisis. Not only can the media access it and view it, but so will your audiences such as customers and employees. Now that we have mastered, sound and lighting, you can focus on increasing the number of people who view your video by adding some simple movement to your video.
Click image to watch video
Think about your own web video viewing habits. If a video is entertaining you watch it. If a video is boring, you click to something else.
Sometimes movement can be as simple as turning the camera on your smart device to the left or right. Sometimes, you can walk and talk as you go. In some of my reports I do both, and even stop to bend down and pick up items I may be referencing in my verbal narration.
As you add movement, it needs to have purpose. Show us something interesting as you move. Let the audience see things from your point of view — television producers call this POV, i.e. point of view.
As you move, be aware of what is behind you. You don’t want to accidentally show something that would be embarrassing.
To effectively master this skill, you need to practice in advance. So take a few minutes to first watch my video tutorial on this topic, then use your own smart phone or tablet to record a video in which you move left or right or walk. Practice it on a clear sunny day, so you’ll be prepared on the day you need it.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-26 03:46:142021-05-20 01:37:12Tutorial #16 How to Add Simple Yet Effective Movement to Your Web Video
In this series of 23 articles and videos, you will learn the skills needed to film and publish an online news report video about your crisis. If your event is newsworthy and your video is shot professionally, it could lead to a live interview with local or national media. If you are a spokesperson, public information officer (PIO), public relations professional or government agency, you should highly consider this process as a part of your crisis communications and media relations strategy.
If CNN sees your iReport and they like the content, a CNN producer will visit your profile page on CNN.com. They will collect your phone number and e-mail address and contact you, asking you to be a live guest on one of their programs.
Once a SKYPE connection has been established, you must be able to hear the producer talking to you and you must be able to hear the news anchors talking to you. If you are in a quiet location, you can turn up the volume on your smart phone or tablet and likely hear them just fine. But if there is a lot of background noise or blowing wind, you may find it necessary to use ear buds to hear the producers and news anchors.
Some ear buds have a built in microphone, which is optimal. Chances are, if it is too noisy for you to hear them, it may also be too noisy for them to hear you.
One option I select in some of my live reports is to use a USB SKYPE headset with my laptop. These headsets plug into my computer’s USB port. The headsets have earmuffs, that block out external noise so I can hear the news producers and news anchors. It also has a microphone on a flexible arm that gets very close to my mouth. This microphone makes it much easier for them to hear me, without them hearing the background noise.
The ear buds come free with most smart devices. The USB headphones can be purchased at any electronics retailer.
As with all of the skills shared in these tutorials, you’ll want to practice on a clear sunny day by having a SKYPE call with a colleague. Don’t wait until the day of your crisis to try to sort out the technical aspects of this. The networks give you only one change to get it right. If you blow it, you are blacklisted and they will call someone who knows what they are doing.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-25 03:45:242021-05-20 01:37:41Tutorial #15 How to Prepare for a Live Skype Interview with Local or National Media
Crisis communications videos are rarely created by corporate spokespeople, government officials, emergency managers, or public information officers (PIO). However, they are an extremely effective way to communicate with your audiences in a crisis. You can be the official spokesperson and speak directly to the media about your crisis, rather than an eyewitness on the street who could be speculating or blowing your issue out of proportion. To create a quality video there are many variables, including how you frame yourself on camera.
Click image to watch video
Think about your vacation photos and videos. When you are in the image, do you see just a little of you and a lot of other stuff around you? Is your head in the middle of the picture, with your body at the bottom, and a bunch of sky above your head?
If so, you are likely not framing your images properly.
Photographers and videographers generally practice what is known as the rule of thirds. Photographers, especially when framing an individual in a photo or video, leave no space for sky above your head. Your hair or forehead fills the top of the frame. Your nose generally fills the center third. Your chin and neck would then fill the bottom third.
While this addresses the horizontal elements of your image, you must also consider the vertical portions of what you have framed. Often, you fill the left or right third of the frame, leaving the other two-thirds as positive space to your left or right.
Much of the poor framing we see today is the result of an entire generation of people using digital cameras. Because the yellow focus square in the viewfinder is in the middle of the viewfinder, most people stand far away from the person in the photo, then frame their head in the focus square. This is horrible. Stop doing it.
Step forward and get closer to the person whose photo you wish to take, then frame it as I have described above.
As with all of these video skills, you must practice in order to get it right. So after viewing the tutorial, take out your smart phone or tablet and record a video. You can also go home to your computer and look at some of your old photos. You’ll likely see that you’ve been framing pictures incorrectly for a long time… but soon you’ll be doing it right every time.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-24 10:39:312021-05-20 01:40:13Tutorial #14 How to Frame Your Crisis Communications Videos Properly
Creating smartphone or iPad videos for effective crisis communications is something that is not being done by enough Public Information Officers (PIO), Emergency Managers, government officials or corporate spokespeople. Quite possibly, these groups of people are not creating videos because they have not been trained in doing so. This series of 23 tutorials shows you some of the basic elements of creating your own selfie videos, as well as some of the more difficult elements, such as lighting and sound. These factors are a critical part of creating a professional looking and sounding video so that you can communicate effectively to your audiences in your crisis.
Have you ever watched a video you’ve shot, only to be surprised that you can hear other people talking in the background, or that the roar of the wind drowns out what you were saying or wanted to hear?
When shooting a video for a CNN iReport, for YouTube, or for any other use, you must be a multi-tasking expert. As you talk while recording the video, you must be listening as well.
Are dogs barking in the background? Are church bells ringing? Is someone nearby talking loudly on a cell phone? And the big one, is the wind blowing so hard that it drowns out your voice narration?
As you’ll see in the tutorial, you have several options, including your ability to turn your back to the wind or face the wind, if wind is your problem. The correct answer depends upon where the microphone is located on your device. Another option is to use a small microphone that plugs into the headphone jack of your smart phone or tablet.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program,Social Media iReports.pdf so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-23 09:44:082021-05-20 01:40:37Tutorial #13 How to Get Good Audio for Your Crisis Communications Videos
Learning to properly shoot smartphone videos as part of your crisis communications and media relations strategy is a skill every corporate spokesperson, Public Information Officer (PIO), or public relations professional should practice and perfect. You will want to also include training for your emergency manager who heads your emergency operations center. It is crucial to practice where to look and how to hold your device in order to create a professional looking video. This can be extremely difficult during your crisis, and should be practiced on a clear sunny day when you are not under the pressure of a natural disaster, hurricane, or other crisis event.
If you are recording yourself, your eyes are drawn to the screen, because you see yourself. But to produce a great web video or CNN iReport, you have to avoid looking at yourself on the screen and instead, look at the camera.
This is one of the most unnatural experiences you will ever have. The camera is so small… barely a dot on the side of the device. It is so much easier to look at a big video camera lens. With a big lens, you can usually see your reflection. Not so with that little dot of a lens on your iPhone, iPad or computer.
So here is what you must do — you must take out your smart device of choice, then shoot a video of yourself and then watch it.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-19 03:00:062021-05-20 01:41:39Tutorial #11: Where to Look When Using Your iPhone or iPad for a Smartphone Selfie Video
When making smartphone videos or CNN iReports, you need to plan your storytelling. Whether you are communicating as a public relations spokesperson, a Public Information Officer (PIO) for a federal or state agency, or for state, county or local government, it is crucial to manage the expectations of your audience. Predetermining and planning your storytelling may not seem like an easy task when it comes to hurricane season or natural disasters, but in this tutorial you will learn to do exactly what I’ve done in the past.
Click image to watch video
As you watch television news, especially live cable news and live breaking news in a crisis, observe the questions from the news reporters, news anchors and members of the media. They want to know how much worse will the event get?
If you recognize this, you can make this a part of your planned story telling,
During Hurricane Isaac, my goal was to manage the expectations of the national audience and the national media so they would know just how bad things would get. For the most part, it was all predictable for me, because I had been to and reported on so many hurricanes during my career as a television reporter. As a resident of Mandeville, Louisiana and as someone born in New Orleans, I had a pretty good idea of what was to come. (Although the 4 10-food alligators, the 50 dead nutria and the thousands of snakes were a surprise.)
Take a look at today’s tutorial to learn more about this, and view some of my Hurricane Isaac CNN iReports to observe what I did.
Electric utility companies are a perfect example of the kind of company that should build their media training and crisis communications strategy around managing the expectations of their audience. Some people in New Orleans were very mad at Entergy of New Orleans when the electric company didn’t have electricity restored to all of their customers on the day following the hurricane. The angry citizens called the media and complained non-stop on social media. Although all were without electricity after Hurricane Katrina, they expected faster restoration after Isaac, which was a Category 1 hurricane. Additionally, restoration to 99% of the customers may be great, but the 1% without power can still cause a public relations problem for a company.
To their credit, Entergy was holding news briefings and using social media where possible. But here is what I would like to see every investor owned utility and every Rural Electric Cooperative (Co-op) say to their customers before any big, predictable weather event:
“This storm will disrupt electrical service. You may lose electricity early as trees fall on power lines or as winds blow power lines down. Your home may survivor the storm, but in the days immediately after the storm, you may be very miserable. You won’t be able to turn on any lights. You won’t be able to cook on electric stoves. If you have an electric hot water heater, you may not have hot water. Your air conditioning (or heating) may not work. And while our electric crews and those from other communities will begin restoring power quickly, we cannot say when everyone will have their lights back on. Furthermore, if the electric meter to your home is damaged or if the electrical wiring in your home gets wet or damaged, it may be weeks or months before your power can be restored. So for that reason, we suggest you follow the advice of your local government and evacuate to an area outside of the predicted disaster zone, then return home when you can once again have modern conveniences.”
That type of statement a) tells it to the audience straight without any public relations B.S., 2) it manages their expectation for how bad things may get, and 3) it gives them a clear reason as to why they should evacuate — because many people are in denial about whether or not the wind or flooding will harm them, but they don’t want to be miserable and without creature comforts.
State, county and city governments can also benefit from this approach. Often government will call for an evacuation for public safety. Many people don’t want to evacuate because a previous hurricane did not significantly impact them. But government should emphasize that no two storms are alike and that a zone that survived one hurricane might be destroyed by the path of another storm. Government public information officers and spokespeople should also emphasize the loss of creature comforts associated with the loss of electricity, water, operating toilets, the inability to cook or buy supplies.
To continue to manage the expectations of the audience before, during and after an event, any corporation or government agency, can do exactly what I did as a citizen — they can create a CNN iReport account and file multiple iReport videos just as I did.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf so you can share it with your meeting planner or training manager.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-18 03:00:402021-05-20 01:42:13Tutorial #10 How to Manage the Expectations of Your Audience When Shooting Smartphone Videos During Your Crisis
For those of you who attended the workshop, this blog will be part of the continuing education program you were promised. For those who missed the workshop, this will help you learn what the group learned. For those of you who would like a similar workshop for your chapter or professional association, please contact me at gerard@braudcommunications.com.
Before the teach-back segment, here are links to the two additional free training modules I offered to everyone:
1) Reduced staffs, i.e. fewer reporters, photographers and journalists to tell your story.
Not too long ago a typical network news crew had five people. A typical local television or print crew had a reporter and photographer. Today, newspapers and television stations alike expect a single person to be both the reporter and photographer.
2) The “Caught on Video” craze.
With fewer employees to gather the news, the media depend upon videos submitted by eyewitnesses. The media save a lot of money by not having to chase the news and by letting the news come to them. However, verifying authenticity and facts is a problem. The old rule of, “consider the source,” seems to have gone out the window.
Statistics provided by IQ Media show that in the past three years, there has been a monumental jump in the number of times the phrase “caught on video” is said on television broadcasts.
3) Substituting Trending for News
Virtually every television news cast and every media website feature a segment about what is trending. This means that television airtime and web space are being filled with fluff provided by social media, rather than news gathered by professionals.
Statistics provided by IQ Media show that in the past three years, there has been a monumental jump in the number of times the phrase “trending” is said on television broadcasts.
4) Judgment Day is Everyday
The media have also substituted real news with social media comments from people who judge other people. A perfect example is the condemnation after the U.S. Navy rescued a family from their sinking sailboat on April 6, 2014. The parents had a small child on board and social media lit up with mean comments, which made up a huge part of the news coverage.
5) Pretend In-Depth Coverage
CNN looked foolish with their all-in attempt to cover the Malaysia 370 plane disappearance. Non-stop coverage of a single issue means fewer employees are needed than if your network covered a variety of issues affecting the lives of viewers.
6) Fake Breaking News
Combined with the pretend in-depth coverage is fake breaking news. The television media have a need to put up a banner across the screen each time they learn one new detail, regardless of how silly it is.
Among the many crazy things that CNN called “breaking news” in the Malaysia 370 story, is first breaking the news that the final words from the crew were, “Alright, good night.” The next day it was “breaking news” that the final words were, “Good night Malaysia three seven zero.”
Really CNN? In my time as a journalist we would have called that an error and a correction.
Statistics provided by IQ Media show that in the past three years, there has been a monumental jump in the number of times the phrase “breaking news” is said on television broadcasts.
Solutions to Media Changes
Among the many solutions we discussed, is the need to recognize that in the future, the media will expect you to provide video from any crisis experienced by your company, as well as a narrative. They will expect you to do a selfie style video directly from the scene.
Such videos are hard to do and require training and practice. While the interactive portion of our workshop taught some of the basic skills, the online 23-part tutorial will teach you even more.
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-17 15:25:462021-05-20 01:42:347 Frightening Media Realities for Public Relations
Tutorial #5 By CNN iReporter Evangelist Gerard Braud —
So far this month, we have reviewed why you should be a CNN iReporter, or at the very least why you should learn to effectively shoot your own smartphone videos. We have learned how to set up your CNN iReporter account and how to determine what is newsworthy and what isn’t. Now it is time to learn exactly how to effectively communicate through video on your darkest, stormiest day. Here are a few lessons for telling the story of your organization’s crisis, ranging from natural disasters to tragic events like workplace shootings. As with our previous lessons, this one is also based on my video documentation of Hurricane Isaac in 2012. Enjoy!
Click here to watch video
It is important to evacuate when an approaching hurricane is going to be a bad one. Staying in your home in destructive winds and killer flooding is dumb. Hurricane Isaac was not a strong storm and mandatory evacuations were not called. So, I decided to stay in my home on the shore of Lake Pontchartrain in Mandeville, LA, which is 30 minutes north of New Orleans. The storm winds at the eye of the hurricane were just over 75 miles per hour, making it barely a Category 1 hurricane. The eye was forecast to pass 50 miles to the west of me, which meant the winds would not be destructive where I was. The path would push water from the Gulf of Mexico into Lake Pontchartrain, resulting in localized flooding from storm surge.
As an experienced storm chaser, my goal was to document the hurricane, from the preparation stage, through the flooding, then through the aftermath and cleanup.
My home is a small cottage, raised on steel 10-foot pilings, with steel beams. Below my house is a carport and storage area that is 5 feet above sea level. That places the floor of my living quarters 15 feet above sea level and makes for a great perch to view mother nature. The storage area is constructed with mandatory breakaway walls, which will wash away in a storm, and they did.
Two days before the hurricane I began to document the flurry of activities and preparations in the community. There were long lines at the gas stations until every pump ran dry. I documented empty grocery store shelves, as water and canned goods were snatched up. At the hardware store I documented long lines as people purchased electrical generators and filled propane tanks.
On Tuesday, August 28, 2012, the evening before the storm made landfall, I filed an iReport that showed a calm lake, a green parkway and the green grass in my yard. I explained to viewers that the next day the entire area would be underwater, which all came to pass and made for a great follow up report. That was the iReport that lead CNN Headline News (HLN) producers to ask me to do a live report on Evening Express as the hurricane made landfall on August 29. By then, electrical power had gone out and I was broadcasting live using my iPhone 4, a G3 phone signal, and Skype
The big surprise with Hurricane Isaac was that the storm stalled and stayed in the same place for nearly 2 days, all the while causing the floodwaters to get higher. A fast moving storm would have come and gone in 12 hours. This one would cause flooding from Tuesday until Sunday.
By the time we hit the air live on Evening Express on the evening of August 29, there were whitecaps rolling down my driveway. After dark I did a live report for the Dr. Drew Show. Shortly after I signed off with Dr. Drew around 9 p.m., I began to hear strange creaking noises in the house. Occasionally there were unnerving vibrations. When I turned on the faucet there was no water. This wasn’t good. #understatement. I grabbed a flashlight and walked downstairs, where I could see that the breakaway walls in the storage areas on my carport began to wash out. As they did, debris in the waves broke the water supply, leaving me without running water. Then I realized that near the water pipes were natural gas lines. #causeforconcern
I phoned a neighbor and asked if I could sleep at his house just in case mine had a gas leak. I shut off all of my pilot lights, blew out all of my hurricane lanterns and candles, grabbed my life vest and paddled my canoe to his house. By this time, the water was so deep I simply paddled over my fence.
Overnight, the eye of the storm began to move again. The morning of August 30th I paddled home to find there was no gas leak, so I filed more iReports showing the damage as the water level dropped some.
I was surprised at how much debris had washed into my yard. Then nature revealed unwanted guests. First, there were 10 alligators swimming in my yard. As it got warm, dead nutria, a large swamp rat the size of a large muskrat, began popping up out of the water. I counted 50 carcasses. As the water drained off further, it revealed a blanket of swamp grass 12-24 inches deep, filled with thousands of snakes. I felt like I was in an Indiana Jones movie. Such anomalies mean just one thing: file more iReports and do more live reports for Evening Express and Dr. Drew.
For me, the beauty of iReports is the ability of ordinary people to take their stories right to the world’s leading news network. News happens fast and there isn’t always a professional news crew present to capture it. A citizen with an iPhone can capture and report the news even when no news crews are around.
What people who work in public relations need to be aware of is that you too, have the ability to be an iReporter. If you fail to do so, your story will be told by a citizen on the street, who may have great pictures, but not always the correct information. This is true for all spokespeople. This is true for Public Information Officers (PIO).
https://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.png00gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2015-06-11 03:00:592021-05-20 01:46:10Tutorial #5: Hurricane Season Crisis Communications Lessons from Hurricane Isaac
With fewer employees to gather the news, the media depend upon videos submitted by eyewitnesses. The media save a lot of money by not having to chase the news and by letting the news come to them. However, verifying authenticity and facts is a problem. The old rule of, “consider the source,” seems to have gone out the window.![9866FC2E-26CB-4F4A-9366-0079E19FDD8E[1]](https://braudcommunications.com/wp-content/uploads/2015/06/9866FC2E-26CB-4F4A-9366-0079E19FDD8E1.png){kind=small}
Statistics provided by 
