I’d like you to stop for a moment as you plan for the New Year and your public relations goals. Reflect if you will, on the year that just ended, as well as the years before. Today is the Day of Epiphany, and I’d like to challenge you to identify moments of epiphany in […]
By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media to your audience and the media’s audience. But as we conclude, let me take this thought a bit further. We’ve poured out for you 29 lessons of […]
It is time to turn your corporate work brain off. It is time to rest. We’ll be taking our blog silent until January 5, 2015. But before we go, you deserve a special thank you. Your loyalty, support and readership over these many years is constantly appreciated. Many of you have grown from being colleagues […]
In this joyous time of the year, have you noticed how grumpy some people are about their company Christmas party? Well, have you heard of Scroogenomics? And does it apply to your company Christmas party? Do you hear these things where you work? Our party is so lame. I wish I didn’t have to go […]
By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. Speaking off the record has been taboo among the wisest media trainers and public relations sages for decades, but rarely do I teach a media training class in which I don’t […]
By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. How you stand, how you act, how you fidget, how you move, how you stutter, how you sit, and where you look, all says a lot about you. […]
By Gerard Braud www.braudcommunications.com Looks are important. With just three lessons left to go, I would be remiss not to cover some important basics, such as how to dress for a news conference. Dress for men has always been easier than dress for women in the world of media. That’s because men’s fashions tend to remain […]
By Gerard Braud www.braudcommunications.com The internet, the media on the internet, and the proliferation of self-ordained pundits on the internet, has forever changed the world. So has the proliferation of gadgets that let us rapidly post pictures, comments and video to the web. The ability for the global community to post online comments in countless […]
By Gerard Braud www.braudcommunications.com Many reporters fear what I often call “death by news conference.” In lesson 17 we discussed the concept of committing news as a premeditated act. Reporters hate to cover news conferences for two main reasons. The first reason is because usually there are way too many spokespeople saying little if anything […]
By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. Some organizations always send out their top PR person while other organizations insist that only the CEO speak. I endorse neither of these approaches as perfect and will suggest that sometimes the […]