Merry Christmas and Happy New Year

TreesIt is time to turn your corporate work brain off.

It is time to rest.

We’ll be taking our blog silent until January 5, 2015. But before we go, you deserve a special thank you. Your loyalty, support and readership over these many years is constantly appreciated.

Many of you have grown from being colleagues in a professional organization, to being clients, to being great personal friends. That’s really cool.

I feel so blessed that I get to serve you by doing the things that come natural to me. This day marks 21 years since I left television news and embarked on this journey with you. You’ve paved the road for me and for that I am most grateful.

At the end of every year, many public relations people tell me they feel undervalued in their professional careers. For example, many who hoped to do media training or write a crisis communications plan were told, “No, it is too expensive,” or, “We don’t have budget for that.” This negative response is also true for many of your other strategic communication and brand goals.

Rest your mind and put those negative thoughts out of your head for the next few days. We’ll revisit your goals in January.

For now, focus on spending time with your family. Focus on giving love, joy or gifts to all, whether they are best friends or complete strangers.

Please take time to experience the joy of the season.

By Gerard Braud


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