Tutorial #8 by Gerard Braud — As mentioned in all my tutorials this month, my goal for you, if you are a spokesperson, public relations expert, or Public Information Officer (PIO) for a government agency, is to make iReports part of your crisis communication and media relations plan. Now I’m asking you to think in […]
Tutorial #7 by Gerard Braud — This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast to the world. In this blog in particular, you can learn how you can be the source of breaking news […]
Tutorial #6 by CNN iReporter Evangelist Gerard Braud — In order to shoot your own videos to tell the story of your crisis, it is crucial that you have the right technology. Having the right crisis communications tools will help you communicate quickly and effectively to your audiences on your darkest day, whether your organization faces […]
Tutorial #5 By CNN iReporter Evangelist Gerard Braud — So far this month, we have reviewed why you should be a CNN iReporter, or at the very least why you should learn to effectively shoot your own smartphone videos. We have learned how to set up your CNN iReporter account and how to determine what is […]
By Gerard Braud — As social media and smart phones expand their reach, we are seeing a seismic shift that is sending tremors through the mainstream media landscape. This is creating both new challenges, as well as new opportunities for media spokespeople. Capitalizing on the opportunities requires you to adopt new approaches, learn new skills […]
Tutorial #4 By Gerard Braud, CNN iReporter Evangelist — Creating and filming your own CNN iReports or smartphone videos is a useful tool for communicating with the media, your employees, your customers, and key stakeholders in your crisis. Not only is it a useful tool during hurricane season, but it is useful during any crisis […]
Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season. The lessons apply to tornadoes, floods, blizzards, and other natural disasters. The future of crisis communications is in video, particularly CNN iReports, which allow organizations to tell the story of their crisis to their […]
Tutorial #2 by Gerard Braud, iReporter Evangelist With hurricane season upon us, and other violent weather such as floods, hail, and tornadoes hitting much of the United States this time of year, we are focusing on how to effectively use video to communicate in a crisis. Today’s lesson stems from what we learned eight years […]
By Gerard Braud — The future of crisis and emergency communications in hurricanes, natural disasters and other weather related events, is in creating CNN iReports. It is a brilliant way to add to your crisis communications and media relations strategy. This strategy is perfect for public information officers (PIOs), emergency managers, and any corporate communications […]
By Gerard Braud – The worst sentence to begin a news release is, “We are excited to announce…” If you hire a so-called public relations expert to write your news release and they write this, you should fire them. If you have written this yourself because you’ve seen others do the same thing, please stop. […]