Merry Christmas and Happy New Year

TreesIt is time to turn your corporate work brain off.

It is time to rest.

We’ll be taking our blog silent until January 5, 2015. But before we go, you deserve a special thank you. Your loyalty, support and readership over these many years is constantly appreciated.

Many of you have grown from being colleagues in a professional organization, to being clients, to being great personal friends. That’s really cool.

I feel so blessed that I get to serve you by doing the things that come natural to me. This day marks 21 years since I left television news and embarked on this journey with you. You’ve paved the road for me and for that I am most grateful.

At the end of every year, many public relations people tell me they feel undervalued in their professional careers. For example, many who hoped to do media training or write a crisis communications plan were told, “No, it is too expensive,” or, “We don’t have budget for that.” This negative response is also true for many of your other strategic communication and brand goals.

Rest your mind and put those negative thoughts out of your head for the next few days. We’ll revisit your goals in January.

For now, focus on spending time with your family. Focus on giving love, joy or gifts to all, whether they are best friends or complete strangers.

Please take time to experience the joy of the season.

By Gerard Braud


Scroogenomics and the Company Christmas Party

scroogeIn this joyous time of the year, have you noticed how grumpy some people are about their company Christmas party?

Well, have you heard of Scroogenomics? And does it apply to your company Christmas party?

Do you hear these things where you work?

Our party is so lame.

I wish I didn’t have to go to the company party, but I feel like I have to.

My boss is a jerk and I hate that I have to pretend I like him/her at the party.

Scroogenomics is essentially the theory that every Christmas billions of dollars are spent on obligatory actions or gifts that are unappreciated by the receiver. The theory goes on to say that those billions could be better used in ways that have greater value or which are appreciated more.

If your company party brings out more grumpiness than happiness, why not suggest a change next year. Why not convert the party to a toy drive and toy give away party.

The average cost per person for a Christmas party, including food, booze and venue, is about $125 per person. Multiply that by the number of employees at your company and the dollars add up quickly.

Is your company spending $125 per person to fund grumpiness?

Could it be used to fund happiness and unity?

What can you do to make a difference next year?

By Gerard Braud