The number of remote media interviews, online interviews, Zoom interviews, and the like have skyrocketed in the past few weeks. In last week’s video, I asked you, who is doing them well? How is the quality of the videos?
Well, today I am providing you with expert media training strategies to help you look professional, organized, and credible as a source for your media interview.
If lighting, camera angles, technology, and wardrobe stress you out (and rightfully so), this video can help you be a video producer in your own home office or other remote location.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”
https://braudcommunications.com/wp-content/uploads/2020/04/Crisis-expert-Gerard-Braud.jpg7201080gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2020-04-07 09:03:462021-05-18 03:22:29How to Do a Remote Media Interview: COVID-19 Media Training Tips
Crisis experts Bill Coletti and Gerard Braud share their insights and top recommendations on “what’s next” and what to do in this very uncertain phase between shutting down and re-opening for business.
In addition to the webinar recording, please feel free to share theSlide deck with your colleagues.
Hopefully, the insights and recommendations shared will be helpful to you and your teams in this difficult time.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”
In crisis communication, the burden is shared between your leadership team and your communications team, to give clear directives to your employees, your customers, your stakeholders, and the media.
Nothing undermines the credibility of a leader during a crisis more than when their actions don’t match their words.
Be congruent. Your actions must match your words.
For example, don’t call a news conference about the coronavirus to tell your audience that social distancing requires people to be six feet apart, when in fact, you are standing shoulder to shoulder with 10 people on the stage with you. That’s not being congruent. You are sending a mixed message and the cynics are going to call it out.
Don’t tell your audience not to shake hands, yet you shake
hands. That’s not being congruent.
A perfect example of congruency can be seen in the media,
where news anchors are distancing themselves within a news studio. That’s being
congruent.
Leaders should be mindful of the proliferation of social media and cell phone cameras. As soon as you behave in a way that lacks congruency, someone will capture you in the act and publicize it. Don’t make your crisis worse by letting your bad actions overshadow your good message. Don’t create a secondary crisis because of your own bad behavior, poor judgment, or lack of congruency.
Leaders are often taught to catch their employees doing something right so praise can be given, rather than catching an employee doing something wrong so that criticism is given. As a leader, you need to lead in actions and in words. We want to catch you doing something right.
In times of crisis, people want to trust the leaders of their companies and their communities. A crisis, as we pointed out in yesterday’s blog, can really highlight who is a true leader and who is a fake leader.
Leadership is never based on one’s title; it’s based on
one’s behavior.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”
While many companies and brands are responding and communicating about the coronavirus (Covid 19), other individuals are questioning whether coronavirus fears are being blown out of proportion.
The best crisis communications tip I can give you is as simple as A-B-C:
Always Be Communicating.
In the grand scheme, it doesn’t matter if you, personally think things are being blown out of proportion or not.
What matters is that you are managing the expectations of your employees, your customers, and your stakeholders.
Replace fear with facts.
And because things change on a daily basis, you must be prepared to communicate constantly. In other words – Always Be Communicating.
When you manage expectations, you manage, mitigate, or
eliminate fear.
Here are a few things to communicate about:
What should employees do to remain safe?
What should customers do to remain safe?
Are any of your operations or services changing?
If everything is operating as normal, under what circumstances will change be enacted?
If changes are enacted, how will you continue to serve your audiences amid the changes?
You and your organization will be affected in some way. How severe the effect is can depend upon how effectively and how frequently you communicate.
Take your audience away from worry and take them to a place of informed decision-making.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”
https://braudcommunications.com/wp-content/uploads/2020/03/macau-photo-agency-O8KXb87sTZs-unsplash-scaled-1.jpg17072560gbraudhttps://braudcommunications.com/wp-content/uploads/2020/12/Logo-white-01-300x138.pnggbraud2020-03-09 09:09:302021-05-18 03:30:00Coronavirus Covid19 Crisis Communication Tip: It’s as Simple as A-B-C
