Social Media | Gerard Braud Communications

Social Media When “It” Hits the Fan

By Gerard Braud –

Why are so many powerful people oblivious to the potent, negative power of social media? Every day there is a new crisis communication case study and today it is from Aaron Schock, who has resigned as Congressman from Illinois.

Schock created his own crisis with excessive selfies and posts on social media, showing him engaged in a rather lavished lifestyle of travel. This raised questions about whether taxpayers were footing the bill for his fun.

Tip 1: Establish guidelines for what should be posted and what should not be posted as an official representation of the corporation and the leadership of that organization.

Tip 2: Review your current social media policy for all employees to make sure best practices are being followed. If you don’t have a social media policy for employees, make it a priority to write one.

Tip 3: In a corporate environment, require that three people concur about an image or post before it is shared on social media. Get feedback from one another to measure positive and negative reaction before anything goes online.

If you have a great social media policy that you’d like to share with your public relations colleagues please send it to me at gerard (at) braudcommunications.com

If you’d like guidance on setting up a system that works for your corporate culture just give me a call at 985-624-9976.

Brand Judgment Day

March 16, 2015/0 Comments/in Crisis Communications, Social Media, Social Media for Crisis Communications /by gbraud

By Gerard Braud –

Judgment day in the Biblical sense is the Godly determination of your fate at the end of time.

We’ve been taught that we do not know the hour or the day of our death or judgment.

But in the world of your brand, your products, and your services, we do know the day and we do know the hour. In fact, we know the minute.

The time is now. Social media and the throngs of participants on social media could be described as the most judgmental slice of humanity that civilization has ever seen.

Last week I watched two national stories unfold that led to a lot of online judgement. The first was the story about the Sigma Alpha Epsilon fraternity members singing a song filled with racial slurs. The second story was about a photographer who posted a picture of a baby swaddled in an American flag.

[My goal is to interview both the fraternity brothers and the photographer to learn more about their experiences of being judged so harshly and so quickly. If you can introduce me to any of these folks, please call me.]

Swift social media judgment is a rather interesting phenomenon, considering the societal emphasis placed on political correctness. The political correctness movement had its roots in the 1990s.

When you think about it, an entire generation of young people have been taught that a person should not be judged by the color of their skin, or their ethnic background, or their religion. From there it grew into not criticizing someone because of his or her sexual orientation or gender identity.

Perhaps an unintentional consequence of the political correctness movement is that many people feel compelled to correct everyone else’s speech or behavior. Essentially, people anointed themselves as the police of appropriateness. Individuals became self-ordained. Many attempt to shame the rest of the world into adhering only to thinking as they do and approving only what they approve.

So would this also be true? Would it be true that as the political correctness movement spreads, parents, teachers, and well-intentioned folks enable a new breed of judgment that replaced the kind of judgment they were actually fighting against? Did they endorse and encourage judgment? And was the new judgment harsh?

For a large segment of the population, every day is the day they judge everyone around them. Hence, everyday is judgment day.

About this same time political correctness judgment took hold, talk show hosts such as Rush Limbaugh began their own breed of judgment. This opened the floodgates of copycat radio shows, which made many older adults also increase their level of harsh judgment and verbal criticism.

As this age of judgment was born, unto everyone was also born the Internet, social media, and technology.

Blogging and anonymous comments on blogs represented phase one of judgment. Phase two of judgment began when media news websites opened their doors to anonymous comments. Then phase three emerged with the birth of Facebook and Twitter.

Specifically to Facebook and Twitter, what could be a platform for sharing joy and goodness has become the trolling grounds for those who judge, hate and comment negatively with gusto. Social media can be a real hellhole for your brand.

The truth is, we all judge and pass judgment with every thought. You have thoughts about the products you buy, services you contract for, people you encounter at work, etc. You also have thoughts about every person you see. Your mind creates a near immediate impression as to whether you initially like someone or not. Your judgment on that may change within moments. You make judgments based on what a person is wearing, their body type, their ethnic background, and what they say.

You are in judgment of others, regardless of whether you have pleasant thoughts about a person or negative thoughts.

But do you verbalize every conceivable thought you have or have you been taught the art of self-control?

Many of us were taught the adage, “If you can’t say something nice about somebody, then don’t say anything at all.”

The political correctness age shifted that to, “If someone says something that is not nice about someone you should correct him or her and put them in their place.”

That is called judging those who judge.

This has all morphed into a self-ordained right to comment on social media about everything in society. I don’t see it stopping anytime soon.

Cold Facts About High Bills: Crisis Communications Tips for Angry Customers

March 5, 2015/0 Comments/in Crisis Communications, Rural Electric Cooperatives, Social Media, Social Media for Crisis Communications /by gbraud

By Gerard Braud –

Today’s crisis communications tip looks at what happens when angry customers take to Facebook to complain about your company. Complaints on your Facebook page or complaints on a Facebook group page built for and by the complainers is creating public relations problems for companies.

All of us can learn from this perfect crisis communication lesson — It can be found at every utility company, where customers who are angry about their high winter bills and are venting their frustration and anger on Facebook.

Many utility companies do exactly what they should not do: They do nothing.

The men and women in leadership positions at both investor owned electric companies and rural electric cooperative companies have spent decades practicing the art of hope, as in, “I hope this just goes away.”

Hope is not a crisis communications strategy, especially in the age of social media.

However, engaging with these angry customers on Facebook can be problematic because social media is filled with traps.

Trap 1: If you comment on a post that is either positive or negative, it can lead to an exponentially high number of negative responses.

Trap 2: If you comment on any Facebook posts, it sends it to the top on everyone’s news feed.

What do you do?

Solution One: Fix the problem and/or make the anger and hostility go away. The reality is there will never be a refund for electricity used. And chances are, the customer has forgotten that their bill was likely this high during the coldest month of the year 12 months ago and just as high during the hottest month of the year six months ago. But they would rather blame their electric company than to take personal responsibility.

The solution is to manage the expectations of the customer by eliminating the peaks and valleys in their bill by offering an option to have what many companies call bill averaging or bill levelization. It means the customer will see nearly the same amount on their bill every month. Often, it will reduce this month’s $400 bill to an easier to pay $250 bill, which makes the customer happier.

Solution Two: Take the discussion offline. In many cases, the best way to handle an angry customer is to have customer service pick up the phone and call them directly. Customer service is able to demonstrate the type of soothing, personal concern that would be lost on a Facebook post.

Make the Crisis Go Away

The problem with the, “I hope it goes away” philosophy is that the problem will go away within the next two months as spring arrives and many customers use little, if any heating or air conditioning. But the problem will return during the hottest month of the year, then go away, then return next winter.

If you have a solution that can make the crisis go away once an for all, then by all means do it.

Did the SNL ISIS Skit Go Too Far? A Lesson in Opinion Based Crisis Communications

March 2, 2015/0 Comments/in Media Relations, Public Relations, Social Media, Social Media for Crisis Communications /by gbraud

By Gerard Braud –

In the classic sense, it is not a crisis, but there is an underlying crisis communications lesson regarding the Saturday Night Live sketch on February 28, 2015. Social media is buzzing with opinions about whether SNL went too far.

SNL mocked a commercial where a father drops his daughter at the airport as she heads off to fight for the U.S. military. In the sketch, the punch line is that the daughter joins ISIS, rather the U.S. military.

Is this type of humor over the top. Yes? Is that the purpose of SNL? Yes? Do I care whether anyone else things it is funny or perfect? Not really.

The crisis communications lesson here is that people constantly judge. Their judgment gets loud and amplified on social media.

According to the Gerard Braud “Rule of Thirds,” one third of the people will always love your institution or your company. One third will always hate your institution or your company. Then there is a third in the middle that will swing like a pendulum.

If your company experiences a social media crisis filled with the kind of opinions that SNL is facing, you should never try to win over the third that hates you. Yes, Taylor Swift is correct that, “Haters gonna hate, hate, hate.” In other words, the one third who hate you, for the most part, will never change their opinion.

Your goal should be to persuade, comfort, and win the third in the middle, while supporting the one third who do love your company.

You have likely been taught that you can please some of the people some of the time, but you can’t please all of the people all of the time.

In the world of crisis communications, my expert advice is that you try to please 2/3rds of the people all of the time.

When “It Hits the Fan: Effective Communications for Critical Times

February 25, 2015/0 Comments/in Crisis Communications, Media Relations, Public Relations, Social Media, Social Media for Crisis Communications /by gbraud

By Gerard Braud —

The need for crisis communication has never been greater. The need for speed in crisis communications has never been greater.

The reality is that if you experience an incident that the public knows about, you should be communicating to them about it in one hour or less. The biggest problem with this one hour benchmark is that in a world with Facebook, Twitter and YouTube, that is still 59 minutes too long.

Look at this photograph. What do you see? Yes, those are workers running from a fireball as it is still rising. What else do you notice? Yes, when everyone should be moving toward safety someone stopped to snap a picture with a cell phone.

This event eventually claimed two lives and resulted in more than 100 reported injuries.

Within minutes of the photo being taken, workers built a complete Facebook page about the event. Meanwhile, the company took nearly three hours to issue the first news release. Other than the time of the event, there was nothing in that statement that was newsworthy or that could not have been written and approved three years before the event. It was boiler plate language. By the time it was released, the media and the public already knew every detail.

When “it” hits the fan in the age of social media, you have the option to control the flow of accurate information by releasing details faster than ever before. If you fail to do this you surrender control of the story to the general public, who may or may not have accurate information.

Granted, human resources needs to communicate with the families of the dead and injured. Granted, lawyers will want to avoid giving ammunition to the plaintiff’s attorney in your statement. Granted, facts need to be gathered by the home office. Granted, state police are acting as the primary spokespeople under a NIMS agreement.

But will you also grant this? The photo on Facebook and the Facebook page are providing more information to the public, the media, and plaintiff’s attorney than the official source is. And NIMS can provide a law officer to discuss evacuations, but a state trooper cannot express the necessary empathy that families need to hear, nor can they communicate the contrition that a community needs to hear.

What should you do? How can you get the upper hand?

Step one is to have an effective crisis communications plan that facilitates the fast gathering of information about any incident, combined with the fast dissemination of the details to key decision makers.

Step two is to have a “First Critical Statement” document in your crisis communications plan. The First Critical Statement is a fill-in-the-blank document that can be modified in five minutes and then posted to your corporate website, emailed to all employees, emailed to all media, read to the media at a news conference if needed, and also used as a link on your corporate social media sites.

(Get a free sample and use the coupon code CRISISCOMPLAN)

Step three is to write a library of pre-written news releases with a more in depth system of fill-in-the-blank and multiple-choice options. Such news releases can be written on a clear sunny day, months or years before you will ever need to use them. The goal of the document is to answer every question you might be asked about a specific incident – ranging from fires and explosions, to workplace violence, to executive misbehavior. The pre-written nature of the release allows your leaders and legal teams to proofread the templates and pre-approve them. This saves time on the day of your incident. Usually, the pre-written document can be edited within ten minutes and approved nearly as fast. Once it is ready to use, it can be your script for a news conference, a post to your corporate website, an e-mail to all media and employees, plus a link on social media.

Check your calendar: It’s 2015. Check your computer and smartphone: Social media amplifies everything the public sees or thinks. Check your decision-making: It is time for you to have a modernized fast moving crisis communications plan.

The bottom line is that your reputation and revenue depend upon it.

Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion

February 20, 2015/0 Comments/in Crisis Communications, Media Relations, Public Relations, Social Media, Social Media for Crisis Communications /by gbraud

By Gerard Braud –

Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion? An explosion is a crisis, which requires expert crisis communications. The media would expect information on the corporate news release page. Media want it fast and easy to find.

But look what you find on the ExxonMobil news release page – A fluff release about a summer jobs program.

Really ExxonMobil?

Oil may have come from the age of the dinosaurs, but public relations in 2015 shouldn’t be prehistoric in nature.

Is ExxonMobil playing hide and seek with their news release?

At the bottom of the ExxonMobil page I found three social media links. I clicked on Twitter and found a statement that I’ve written about before – the dreaded and preposterous, “Our top priority statement.” The Tweet says, “Our top priority is the safety of our employees, contractors and neighbors in Torrance.” Obviously it isn’t your top priority, otherwise you would not have had an explosion with four people sent to the hospital, right?

Come on PR people: Enough with the bad clichés that you can’t defend. My top priority is to get public relations people to stop saying, “Our top priority.”

The link on Twitter sends me to this news release page, which did not appear in my initial search. Note the time stamp on the hidden news release – 10 a.m. ET on February 19, 2015. Now note the first sentence of the news release – it indicates the explosion happened at 8:50 a.m. PST on February 18, 2015. If there is an earlier release, it is hidden from me.

I have to question, why does it take nearly a day for a news release to be posted? This is absurd. This is 2015 and we live in the age of Twitter. No corporation should go more than one hour before a news release is posted. And don’t blame it on your lawyers or your executives. An expert public relations leader must learn to deal with lawyers and executives before a crisis so that your crisis communications can move with haste and professionalism. Your crisis communication plan should be filled with pre-written and pre-approved news releases. Geez!

Even on Twitter on the day of the explosion there is no ExxonMobil Twitter post related to the explosion, yet citizens are posting images and details about the crisis trending on #torranceexplosion.

Now let us examine the news release as ExxonMobil plays hide the facts and details. Compare the ExxonMobil release that mentions an “incident,” to the headlines on Google, which uses words such as “explosion” and a host of descriptors such as “rips though refinery,” “rocked by large explosion,” etc.

While ExxonMobil uses clichés such as “top priority” and “incident,” the NBC Los Angeles website describes, “Crushed cars, mangled metal, flames and a health warning.” Their lead says, “Hours after an explosion ripped through a Torrance refinery, residents for miles around continue to grapple with ash, a gas odor and concerns over poor air quality…”

Something tells me this was more than an “incident.”

In a crisis, it is important for official sources to provide official information. It is also important to control SEO. From a control perspective, the corporation should be controlling the flow of accurate information, rather than surrendering to the rumors and opinions for the public.

In the 2014 Fortune 500 list, ExxonMobil is listed as second. Some might wonder if their PR is second rate.

So what do you think about how ExxonMobil manages its crisis communications?

Social Media Force Fit at KFC

November 4, 2014/0 Comments/in Public Relations, Social Media /by gbraud

By Gerard Braud

A soft drink cup at KFC screamed, “SOCIAL MEDIA FORCE FIT,” as I munched on my original recipe drum stick. The cup had the hashtag “#HowDoYouKFC?”

Nothing says uncool like adults trying to get young people to be cool by doing something uncool in an attempt to be cool. (Did you follow that?) In other words, the executives and advertising team at KFC are trying to capitalize on social media hashtags with the expectations that their youthful customers will post pictures and KFC comments.

Would you post a photo and comment about your KFC?

In my training programs I always challenge the communicators and public relations attendees to determine if social media is the right fit, the wrong fit, or a force fit for the company or brand they represent.

I also challenge them to determine if they are a social media hypocrite. A social media hypocrite would be defined as someone who promotes their brand, while never really using social media to follow other brands. For example, if you manage social media for a hospital, do you promote the hospital expecting everyone to like your Facebook page, yet you never really follow your own doctor on Facebook? Do you follow your bank’s Facebook page, or your grocery store’s Facebook page?

In the case of KFC, you only need to visit Twitter to see that @KFC or #HowDoYouKFC has only marginal activity. You can also visit their Facebook page to see there is marginal activity around the hashtag campaign.

Some brands are consumer eye candy and a perfect fit for social media. Some brands don’t have enough appeal to get the pop social media can sometimes bring.

How do you use social media where you work? Are you posting on a page that no one really likes or follows? If yes, you may be exemplifying a social media force fit.

Social Media Complicates Ebola Crisis Communications

August 6, 2014/0 Comments/in Crisis Communications, Media Relations, Social Media, Social Media for Crisis Communications /by gbraud

Ebola Facebook Crisis video Gerard Braud

Click image to watch video

By Gerard Braud

[ If you’ve come to read this crisis communications post via a link by Agnes, please read my full response and rebuttal to her via this blog update. ]

A glance at the Emory Healthcare Facebook page magnifies the complexities of crisis communications in the age of social media. I’m not a huge fan of social media in a crisis. What I see playing out on Emory’s Facebook page reconfirms my dislike of social media as a crisis communications channel. As Emory University Hospital tries to save the lives of two health professionals affected with the Ebola Virus, some people hail them as heroes. Others accuse them of jeopardizing the health of everyone in the United States and accusing Emory of doing this as a publicity stunt. Yesterday I wrote about Donald Trump’s Twitter attack on Emory.

If your business or company is in a high profile crisis, the traffic to and the comments on your Facebook page increase. The way Facebook is structured, each time a person adds a comment, good or bad, that Facebook page goes to the top of the newsfeed for everyone who follows the page.

This creates a constant battle of opinions, good and bad, right and wrong, sane and insane.

When Chobani had their yogurt recall in 2013, I warned their social media team to stop trying to fight the crisis on social media. For every positive post from a customer or the company, there were dozens of negative posts.

My best crisis communications advice is to post your primary message on your website and share that with the mainstream media. Next, e-mail the link to all of your employees. After that, e-mail the link to other stakeholders. These are the core people who need to know your message.

If you post the link to social media, avoid comments such as, “We appreciate your support and understanding.” Such remarks encourage negative comments from the cynics who don’t understand your actions and who don’t support you.

In a crisis, people can talk about you on your social media site and they can talk about you via hashtags on other sites. Given a choice, I’d rather not have a history of negative comments on my own social media site. You may find you are better off letting people vent with hashtags on other sites rather than being angry on your social media site. No option, such as this, is set in stone, but it must be considered as an option as a crisis unfolds and bleeds into social media.

Sometimes tried and true beats shiny and new. Sometimes in a crisis, you may find that it is in your best interest to rely on conventional crisis communications tools. It may be better to take your social media sites down completely until the crisis is over. Failing to consider this as a possibility is a fatal flaw. Furthermore, you may get orders from the CEO to take the site down. What then?

I trust that if your core audience needs information, they are smart enough to find it on your primary website. Don’t be distracted from your core audience and crisis response because your are fighting social media trolls. This is especially true for those of you who are a public relations team of one.

It is difficult to Tweet your way out of a crisis. It is difficult to Facebook post your way out of a crisis. It is difficult to get in an online shouting match with idiots.

Crisis Communications Management: The Ebola Expert vs. The Social Media Celebrity Alarmist

August 5, 2014/0 Comments/in Media Relations, Presentation Training, Social Media, Social Media for Crisis Communications /by gbraud

By Gerard Braud

Social media complicates crisis communications, especially when an expert is pitted against alarmists and detractors on social media. Crisis communications and crisis management get more difficult when the social media alarmist is a celebrity.

Donald Trump has taken to his Twitter account to say that people with Ebola should not be brought to the United States. His assertion detracts from what I think has been a brilliant job by the medical community to provide media training for doctors and physicians, while having a plan to manage crisis communications about the outbreak.

Doctors and physicians trained as spokespeople to be interviewed by the media have gone to great lengths to discuss the layers of protection put in place to keep the Ebola infection from spreading as two ill health workers were flown to the United States for treatment. The messages in the media have served to calm fears in a country where conventional wisdom or logic might lead one to believe Ebola could spread quickly in the U.S. if infected patients are intentionally brought here.

In a crisis, you must:

1) Plan and write your messaging on a clear sunny day

2) Be ready to turn on a dime if those who disagree with your message start to get traction.

The safety message is one that clearly needs to be written and approved long before it is never needed. Good crisis communications should be judged by how well you prepare on a clear sunny day and not how well you wing it in the heat of the crisis.

Twitter sadly gives visibility to detractors. In this case, Donald Trump, with 2.65 million followers, has tweeted these 3 tweets:

“A doctor on NBC Nightly News agreed with me-we should not bring Ebola into our country through 2 patients, but should bring docs to them.”

“Doctors have already died treating Ebola. We should not be importing the disease to our homeland.”

“The bigger problem with Ebola is all of the people coming into the U.S. from West Africa who may be infected with the disease. STOP FLIGHTS!”

What would you do if this happened to you? What expert advice would you give to your employer or client?

Donald Trump is notorious for picking fights and escalating a situation, so the medical community has to proceed with caution before fighting back on Twitter. Sometimes, the proper way to address crisis communications on social media is to respond in kind through the same social media channel. Yet that isn’t necessarily true on Twitter, nor is it true with a Donald Trump type celebrity who has a huge, loyal following who agrees with his political philosophy or agenda d’jour.

In a crisis, your communications to a detractor can easily get ugly. You have to harness the proper amount of cutting pith, while not letting it cross the line into overt anger. You must carefully zero in on your key detractor, yet carefully avoid turning it into a personality battle.

In social media, when the detractor has a huge ego, a huge budget, and a huge following, you have to consider how your response might positively or negatively escalate the war of words. You must consider whether escalating the war of words will get your message out to the world more effectively or whether it gives greater visibility to the negative comments of your detractor.

The message the medical community needs to convey is this:

“As experts in medicine, we are able to gather the top experts in disease prevention to both quarantine ill patients, as well as to take steps that may save their lives. At a time like this, we call on everyone to let the experts do what they do best, while ignoring the non-expert publicity seekers who deal in fear and not facts.”

This crisis statement could be written many ways. Often it is the editing fight and parsing of the words that makes a statement stronger, yet sometimes the editing delays the speed at which the message reaches the intended audience while making the statement weaker.

The crisis statement does not name Trump specifically, but has a bit of a bite with the phrase, “…the non-expert publicity seekers.” My guess is 50% of you would want to leave it in and 50% would want to take it out. I’d leave it in.

Media also love a good compare and contrast quote. This crisis statement clearly separates medical experts from fear mongers.

I would never advise taking this fight to Trump on Twitter. I would, however, get this message to all media outlets and specifically to all medical correspondents and all media facilities. Keep in mind, local media are interviewing local doctors at local hospitals from New York to New Orleans. In a crisis like this, you want an army of experts on your side.

The hazard of posting a 140 character version of this message to Twitter and Facebook is that these social media platforms tend to attract more non-expert publicity seeking fear mongers. My expert advice would be to post the message to your secure website, then send direct tweets to the media with a link to your official statement. Your direct message would say, “Ebola infection update (add your link)”

Trust me, you’ll get your message to the media. If you have the overwhelming urge to use your Facebook and Twitter, you might post the identical link. There is some safety in not posting the “fighting words,” but to post a calming link.

This may also be a good time to create a YouTube message. YouTube allows the emotions of the speaker to be displayed through both the visual elements and the tone of their voice. However, YouTube comments and shares may get ugly as well. But, if someone shares your video with a negative comment, the person who sees the video may be persuaded to your side.

In a crisis, there are many challenging decisions to make in a short period of time. My hope is that you are a bit stressed out right now. That’s good. Imagine if you had to fight this fight in real time? Imagine if you had to come up with all of this logic on the fly? Imagine if you had to fight with a room full of executives who disagreed with your approach?

A great way to manage your crisis communications and crisis management team in a crisis is to hold frequent crisis drills that play out a scenario with this level of complication. You should have at least one crisis communication drill each year and every drill must have complicated twists and turns of social media embedded in them. I pride myself on making drills so realistic that spokespeople cry. Occasionally we have to call a time-out because an executive is clutching his chest because the scenario is so realistic and the stress is so real.

Are you ready to deal with a crisis this stressful?

Disturbing Television Media Trend Bonus #8: Bad Imitation is Not Flattery

June 11, 2014/0 Comments/in Media Relations, Social Media /by gbraud

By Gerard Braud

It has been said that imitation is the sincerest form of flattery. But in television news, imitation is usually the sincerest form of panic and desperation.

Case in point: On June 3^rd the Today Show’s Al Roker planted a prize in a park in Dallas, Texas, then gave out clues on Twitter and on the Today Show. This was a sad, weak attempt concocted by some producer to try to imitate the wildly successful and highly publicized good deeds of a mystery person in San Francisco. With the Twitter handle @HiddenCash, the mystery man hid cash in envelopes all over town and gave out clues via Twitter. He then moved on to other cities and other people copied his generous actions.

But the copycat effort by the Today Show made me truly embarrassed for NBC. Imagine the humiliation of knowing that very few people actually participated in the Today Show scavenger hunt. This dumb copycat imitation reconfirms my decision to leave television news in 1993.

The original mystery man told the San Francisco Chronicle that he had just closed a half-million dollar real estate deal and wanted to create a social experiment for good. The Today Show, however, was only attempting to create a social experiment for good ratings.

The lesson for those of you in PR and communications is that if you can be the first to imitate the success of someone else, you can likely get easier media coverage for it. If something big gets publicity at the national level, you can bet your local television news media is looking for a local angle. Just be warned, do it right, because doing it as poorly as the Today Show did it is just embarrassing and sad and opens you to mockery.

For proof of mockery, watch my favorite television program, The Daily Show. Here is a perfect example of The Daily Show observing some of the same ridiculous behavior that I observe.

The biggest difference between The Daily Show and television news is that The Daily Show has a better research team and is more committed to accuracy than any television news outlet on the planet.

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