Social Media When “It” Hits the Fan

schock2By Gerard Braud

Why are so many powerful people oblivious to the potent, negative power of social media? Every day there is a new crisis communication case study and today it is from Aaron Schock, who has resigned as Congressman from Illinois.

Schock created his own crisis with excessive selfies and posts on social media, showing him engaged in a rather lavished lifestyle of travel. This raised questions about whether taxpayers were footing the bill for his fun.

Tip 1: Establish guidelines for what should be posted and what should not be posted as an official representation of the corporation and the leadership of that organization.

schock1Tip 2: Review your current social media policy for all employees to make sure best practices are being followed. If you don’t have a social media policy for employees, make it a priority to write one.

Tip 3: In a corporate environment, require that three people concur about an image or post before it is shared on social media. Get feedback from one another to measure positive and negative reaction before anything goes online.

If you have a great social media policy that you’d like to share with your public relations colleagues please send it to me at gerard (at)

If you’d like guidance on setting up a system that works for your corporate culture just give me a call at 985-624-9976.schock3

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