By Gerard Braud Penn State and Jerry Sandusky are making crisis communications headlines today because of a new report prepared for Penn State. What every university, corporation and institution should take away from this is a global lesson about crisis management, crisis communications and how to handle a smoldering crisis the way an expert would […]
The Worst Speech in the World By Gerard Braud ©2012 Diversified Media, LLC dba Gerard Braud Communications Preamble: CEOs and executives use far too many buzzwords and clichés. Soon the bad language infects the entire company. So when the International Association of Business Communicators asked me to present a session called, “Don’t Say That! Say This!,” I went to LinkedIn and […]
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The phrase, “Beware the Ides of March,” has always been a favorite chant of mine. Billy or B-Shakes, to his friends, also known formally as William Shakespeare, penned the line for his play Julius Caesar. A soothsayer warns Caesar, “Beware the Ides of March,” forewarning that Julius would be killed on… you guessed it, March […]
The National Speakers Associations of New Orleans (NSA New Orleans) has been the foundation of my professional speaking career, positioning me as a keynote speaker in New Orleans, as well as a conference presenter and keynote speaker on 5 continents. NSA New Orleans has allowed me to focus on being an expert in media training […]
The Mayan calendar ends in December 2012 and many have wondered if this signals the end of the world. One colleague jokingly asked me if her company could forgo Media Training and writing a Crisis Communications Plan in 2012, because the world may end. She has been putting off these tasks for two years. Each […]
Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. And let’s realize that while hoping to someday fulfill the dream of home ownership, many people live in an affordable alternative – a mobile home. Let’s also recognize that […]
Virginia Tech has another school shooting today. Two have died. Please keep these people in your prayers today. For those who are students of Crisis Communications – both university students and public relations professionals wishing to learn more about proper crisis communications in the age of social media – today is sadly one of those […]
What bugs the ever living daylights out of me is hearing people speak in mumble jumble that they think means something, but it means nothing at all. This mumble jumble is corporate speak, buzzwords, jargon and government acronyms. I’m fortunate enough that people pay me an honorarium to speak at numerous conferences, corporate meetings and […]
Media training teaches the concept of identifying your “3 Key Messages.” In other words, what are the 3 most important things you need to communicate during your interview with the reporter? But what exactly is a key message? Is it a bullet point? Is it a talking point? Is it a set of words that […]