Tutorial #16 By Gerard Braud —
If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media about your crisis. Not only can the media access it and view it, but so will your audiences such as customers and employees. Now that we have mastered, sound and lighting, you can focus on increasing the number of people who view your video by adding some simple movement to your video.
Think about your own web video viewing habits. If a video is entertaining you watch it. If a video is boring, you click to something else.
In some CNN iReports, the entire report is filled with just video of a breaking news story. Other times, a person is on camera talking, which is generally what I do in most of my CNN iReports. I’m usually on location, recreating the same type of Live Shot that I did when I was a television reporter.
Sometimes movement can be as simple as turning the camera on your smart device to the left or right. Sometimes, you can walk and talk as you go. In some of my reports I do both, and even stop to bend down and pick up items I may be referencing in my verbal narration.
As you add movement, it needs to have purpose. Show us something interesting as you move. Let the audience see things from your point of view — television producers call this POV, i.e. point of view.
As you move, be aware of what is behind you. You don’t want to accidentally show something that would be embarrassing.
To effectively master this skill, you need to practice in advance. So take a few minutes to first watch my video tutorial on this topic, then use your own smart phone or tablet to record a video in which you move left or right or walk. Practice it on a clear sunny day, so you’ll be prepared on the day you need it.
This link will take you to all of my tutorials on the CNN iReporter website. I hope you take the time to view, study, and share all 23 videos and articles.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.