By Gerard Braud Let’s look at several case studies to understand the impact of social media when “it” hits the fan. Social media allows us to communicate in a crisis; social media fails on us during a crisis; social media can cause a crisis. Where do we start? Think of social media first as a […]
By Gerard Braud In considering social media and crisis communication, let’s all agree that social media may cause your actual crisis. Other times, your crisis may be of your own making and social media then amplifies the crisis because of the chatter created in cyber space. Social media at its worst, clusters mean, anonymous people […]
By, Gerard Braud As we talk about social media for crisis communication, we have to consider whether your audience uses social media and how they use it. But before we talk about them, we should talk about you and your personal social media habits. Some companies have no Facebook page, no Twitter, and no YouTube […]
By Gerard Braud (Jared Bro) It is a challenge for public relations and crisis communication. In every workshop I teach, people ask, “How should a public relations team, company, non-profit or government agency best use social media for crisis communication?” They ask it from New Orleans to New York and everywhere in between. I respond […]
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By Gerard Braud Many public relations people call their Crisis Communications Team a Crisis Team. The problem is, many other people in the same organization also claim to have a Crisis Team. We have word confusion. Every company should have these teams: 1. Crisis Management Team 2. Crisis Communications Team 3. Incident Command Team or […]
By Gerard Braud Many public relations people who need a Crisis Communications Plan search for the words “crisis plan.” This leads to problems. Sometimes, as soon as you type the word “crisis,” your browser will auto fill with these options: Crisis Plan Template Crisis Plan Free Template Crisis Management Plan Crisis Communications Plan (with an […]
By Gerard Braud GM has hired a Crisis Communication Expert to help the company communicate their way out of a crisis surrounding their faulty ignition switches, according to headlines. Why do companies hire crisis communications experts after a crisis? Why don’t companies hire a crisis communications expert before they ever have a crisis? Why don’t […]
By Gerard Braud Consider this: scheduling your crisis may be the wave of the future. Rather than being ambushed and surprised by a sudden crisis, which forces you into crisis communication, considerBy Gerard Braud Consider this: scheduling your crisis may be the wave of the future. Rather than being ambushed and surprised by a sudden […]
Consider this: Just a few years ago rural electric cooperatives were not under pressure to communicate rapidly with the media, members or employees. Today, you have less than one hour to control the flow of accurate information. There are three major reasons why this is changing and four things you can do to adjust to […]