By Gerard Braud Do your key messages suck? Most people think not. I think they usually do. Expert media training requires solid key messages. But public relations people have been taught that a key message is little more than giving your spokesperson or CEO a handful of bullet points, then turning them loose to do […]
By Gerard Braud As I watch the Apple iPhone 6 roll out, I’m hearing lots of technical stuff. That’s great if you are a techno geek who cares about screen size, pixels and data points. But what does the new iPhone 6 do to make my life better? As a consumer where is the “What’s […]
By Gerard Braud Leaders are slow to communicate in a crisis, so I get excited when I see an executive initiate some type of crisis communications. However, the example I’m going to show you here, in my expert opinion, does little to effectively communicate. Also, with two potential crises, this executive opts to focus on […]
By Gerard Braud Is “work – life” balance possible for people in public relations? Experience tells me many public relations professionals get stressed trying to complete job tasks while also balancing their family or personal life, especially this time of year. Look at your life today, for example. The kids are back in school. The […]
Today marks the 9th anniversary of the crisis known as Hurricane Katrina. My contention is that the failure to plan for crisis communications lead to nearly 2,000 deaths in the city of my birth, New Orleans. I’ve given many speeches on the topic, focusing on what happens when leadership is lacking in a crisis. (see […]
By Gerard Braud Would you let social media trolls take over your social media sites? In your crisis communications plan what pre-determines how you will deal with social media trolls? Social media trolls are usually mean-spirited people who hide behind an anonymous persona and live for the joy of making other people miserable by posting […]
By Gerard Braud Many thanks to Shel Holtz for his crisis communications podcast that explores whether there is ever a right time to take your social media sites dark during a crisis. You can listen to the entire podcast here. Some folks are appalled at the suggestion of taking a social media site dark and they […]
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By Gerard Braud Crisis communications, public relations, media relations and community relations are a background story worth analyzing as the events of Ferguson, Missouri continue to unfold. From a crisis communications and public relations standpoint, here are 12 questions you should ponder. 1) Did the rules of public relations and crisis communications once again lose […]
By Gerard Braud When I mentioned on a blog and BraudCast video recently that sometimes in a crisis, taking your brand Facebook page dark may be the best option, I expected a lot of pushback or differing points of view. Crisis colleague Melissa Agnes posted the observations below and I want to share them with […]