Media Training
For Large Groups
Group media training is great for associations that want their members and key leaders to understand the mechanics of media interviews.
Large group classes can run from 1-3 hours. And there is no limit on the size of the audience.
The session can be done in person or virtually.
The lessons learned in a group session will not only help everyone be better at media interviews, but it will also improve their communications skills on a daily basis.
Media training is a great way to get people to think… and plan, before they speak. Your audience will quickly learn that there is a big difference between talking and speaking to the media.
Whether training in-person or virtually, you will:
- Explore what the media really want
- Learn how to simplify complicated issues.
- Develop a mind-mapping system to keep you on message.
- Unlock the secret to getting better results with well-worded verbatim sentences, than if you relied on the old method of 3 key message bullet points.
- Consider how body language affects the outcome of an interview.
“We all learn from different people in different ways. I have learned a lot in a number of different ways from Gerard. I have had the privilege of attending his advanced media training session and he also spent time in house to provide crisis communications training for our staff. Gerard is not only knowledgeable about communications, but more importantly, he’s passionate about this trade. He provides real-world examples and challenges you every step of the way. Through our business relationship, Gerard has become a mentor and a friend.”
About your trainer
Gerard Braud, CSP, Fellow IEC spent 15 years as a front-line, award-winning television reporter. You may have seen him on CBS, NBC, CNN, or even The Weather Channel. Since 1994, he has worked as a media trainer and crisis communications expert for organizations on five continents. His vast experience on both sides of the media landscape will make you the best spokesperson you can be.
Don’t Talk to the Media Until…
29 Secrets You Need to Know Before You Open Your Mouth to a Reporter
Veteran journalist and media trainer Gerard Braud discloses every media secret he has learned. His career as a journalist a trainer spans more than 40 years. Learn how to control every interview, every question, and how the news report is ultimately written.
