Washington Navy Yard Shooting: How the Daily Show Portrayed the Media’s Coverage

By Gerard Braud

Within the office here, I ranted at the media relentlessly about the horrible live coverage of the tragic events unfolding at the Washington Navy Yard. Only my assistant Shannon had to hear my rants.

Fortunately, comedian Jon Stewart has the resource and video tape evidence to call out the media for the idiotic way they covered this event. Here is the  link to the show, and believe me it is worth watching every minute of it.

On a daily basis I beg corporations and government agencies to write a proper crisis communications plan, which has features that allow spokespeople to give small amounts of information at regular intervals. It starts with the First Critical Statement, which I’ll give you below. This is a psychological feature of the plans I write because it wards off the stupidity, rumors, speculation and unprofessionalism displayed on Monday, especially by CNN, but by many local stations as well.

Your assignments for the day:

1) Watch this daily show clip.

2) Call me for a free chat about your crisis communications plan and whether it is perfect or if it could use some improvement. My number is 985-624-9976.

3) Download copy of my First Critical Statement with this link.

To download it for free, enter the coupon code CRISISCOMPLAN

An e-mail will be sent instantly. Make sure it doesn’t go to your spam filter by authorizing my e-mail address gerard@braudcommunications.com.