(Editor’s note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter and how to make CNN iReports a vital part of your crisis communication and media relations strategy.)
Think about your own web video viewing habits. If a video is entertaining you watch it. If a video is boring, you click to something else.
In some CNN iReports, the entire report is filled with just video of a breaking news story. Other times, a person is on camera talking, which is generally what I do in most of my CNN iReports. I’m usually on location, recreating the same type of Live Shot that I did when I was a television reporter.
If you are in public relations or if you are a spokesperson or Public Information Officer (PIO), and you decide to file a CNN iReport or other web video, you can increase the watchability and entertainment value by adding some simple movement.
Sometimes that movement can be as simple as turning the camera on your smart device to the left or right. Sometimes, you can walk and talk as you go. In some of my reports I do both, and even stop to bend down and pick up items I may be referencing in my verbal narration.
As you add movement, it needs to have purpose. Show us something interesting as you move. Let the audience see things from your point of view — television producers call this POV, i.e. point of view.
As you move, be aware of what is behind you. You don’t want to accidentally show something that would be embarrassing.
To effectively master this skill, you need to practice in advance. So take a few minutes to first watch my video tutorial on this topic, then use your own smart phone or tablet to record a video in which you move left or right or walk. Practice it on a clear sunny day, so you’ll be prepared on the day you need it.
This link will take you to all of my tutorials on the CNN iReporter website. I hope you take the time to view, study, and share all 23 videos and articles.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.