This week’s PR discussion question was, “What’s the best way to write a crisis communications plan?” Writing a crisis communications plan can be daunting, and look like a task too big to tackle. Even the best public relations professionals and corporate communications professionals can really struggle to write an effective crisis communication plan. That’s why we often see so many companies using a plan that they found online. We have seen these crisis plans fail, or even worsen the crisis, in some of the most tragic events in our history, such as in school shootings. The problem is, these plans are not nearly thorough enough to protect your brand, reputation, and revenue in a crisis.
Now that the experts have weighed in on social media, we want to hear if you agree with their tips. Comment here and on our social media pages to join the discussion. Your colleagues and companies across the globe could benefit.
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
Step 1: Subscribe to The BraudCast on YouTube
Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.
Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.
Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.
Thanks in advance for sharing your knowledge. Please take 2 seconds now to subscribe to The BraudCast.