Media | Gerard Braud Communications

Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season

June 15, 2015/0 Comments/in CNN iReporter Tutorials /by gbraud

Tutorial #7 by Gerard Braud —

This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast to the world. In this blog in particular, you can learn how you can be the source of breaking news during hurricane season, during a natural disaster, or any of the crises you face. You can be the official spokesperson to the media on behalf of your organization, rather than speculating eyewitnesses on the street.

Click to watch video

Out of all of the people that CNN could put on television, why would they pick you? What can you share that is newsworthy?

This is an important question to ask. The answer may be easier to understand when I explain how and why I became the guy who was broadcasting live from my front porch during Hurricane Isaac in 2012.

Over the next few days you will learn the background story of how I was selected by CNN.

With 7 feet of floodwater surrounding my home and no electricity for 5 days during Hurricane Isaac, I was able to broadcast live to CNN using only my iPhone, G3 and Skype. Amid the rain, heat, waves, snakes, alligators, debris and dead animal carcasses, I kept broadcasting.

Because of the reports I filed from August 26-September 2, 2012, CNN producers chose my reports out of all the reports filed by 11,000 iReporters in 2012, to be recognized for continuing coverage of breaking news. The reports were seen both on the CNN iReport website and they were broadcast by CNN and HLN to viewers around the world.

These reports took viewers into places that even CNN news crews couldn’t reach with their million dollar satellite trucks and $60,000 HD cameras.

I have been a CNN iReport evangelist since the program began. During 4 major weather events my iReports have been broadcast on CNN and on multiple occasions have lead to live broadcasts.

The first time was when I witnessed a funnel cloud during Hurricane Gilbert. I simply uploaded a short video with no narration to iReports. CNN showed it, then my phone range. A friend in California called to warn me there were tornadoes near me and he had just seen it on CNN. Ha. Funny how that worked.

On December 11, 2010 we had an unusual 5 inch snow fall in the town I live in, near New Orleans. I had not sent out Christmas cards yet, so with my point and shoot camera I produced a short news video about the snow, then wished everyone Merry Christmas. I uploaded the video to iReports. Their producers vetted the report and confirmed it was real. They edited off my Christmas greeting, then used the rest of the video all day long to run before every weather report. That was really cool.

CNN asked me to do a live report via Skype, but that got canceled because of breaking news. That was the day the body of Caylee Anthony was found in the woods, leading to the murder trial of the child’s mother, Casey Anthony.

Click image to watch video

In August of 2011, Tropical Storm Lee came through New Orleans and my little town of Mandeville, LA. A week before, I had moved into a new house on the shore of Lake Pontchartrain. The storm surge filled my yard with 5 feet of water. Using my iPad and Wi-Fi, I shot a 90 second news report, then uploaded it to iReports. Within minutes, producers were asking me to do live reports. So with an iPad as my broadcast camera and Wi-Fi as my broadcast channel, I was on the air for 2 days.

These 3 events set the stage for Hurricane Isaac in August 2012 and the series of reports for which I was nominated. You will learn more details in our next article.

This link will take you to my tutorials on the CNN iReporter website. I hope you take the time to view, study, and share all 23 videos and articles.

This link will take you to the index for all of the articles and videos.

If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program: Social Media iReports.pdf, so you can share it with your meeting planner or training manager.

4 Media Training Tips from Marco Rubio’s Interview with Chris Wallace

By Gerard Braud –

I’m irritated by how Chris Wallace conducted his interview with Marco Rubio on Fox News Sunday. The media interview is generating a barrage of news stories about where Rubio stands on the issue of whether the U.S. should have invaded Iraq.

For the full context of this article, watch this clip being used by Rubio’s political opponents. It is an edited three-minute exchange with Chris Wallace, which amounts to a verbal tug of war.

This type of media interview could happen to anyone from a CEO, to a corporate spokesperson, to a political candidate like Rubio. Lightweight media training can never prepare a spokesperson for this type of an interview. High profile people need intense media training at a high level, which requires the trainer to be combative at a high level.

Here are 4 tips for dealing with a tough interview:

Tip 1: Study interviews from others like you who have been asked the same question. Just last week Jeb Bush stumbled on the same question. It appears Rubio studied the Bush interviews and was for the most part prepared to answer the question.

Tip 2: Challenge the reporter’s question when you don’t understand the question. I suggested this in my Jeb Bush article, and to his credit, Rubio did this, saying to Wallace at one point, “I don’t understand the question you are asking.”

Tip 3: Shut up and listen. When a reporter gets combative, as Wallace did, you have to decide when you are going to talk and when you are going to listen. At some point you must realize that when two people are talking over each other a lot of valuable airtime is being wasted on the verbal tug of war. As the guest, sometimes you need to listen to the reporter’s question and wait for him or her to finish before refining your answer. Wallace kept asking the vague question, “Was it a mistake to go to war in Iraq?” Rubio kept arguing over the semantics of the question.

Tip 4: When you’ve practiced your answers, as it appears Rubio has done, deliver the answer perfectly without feeling compelled to insert a spontaneous thought or verbal ad lib. My review of the interview shows that Rubio has a consistent set of answers to this question. In a nutshell, he has said that he would have invaded if he had been handed flawed information and that it would have been a mistake to invade if he had known the true facts. But in an attempt to end the verbal tug of war with Wallace, Rubio adlibs, “Based on what we know now I wouldn’t have thought Manny Pacquiao was going to get beat in that fight a few weeks ago…”

Ultimately, because of Wallace’s constant interruptions, Rubio would have needed to let Wallace finish and then answer with his rehearsed answer stated clearly, with parsed words, and delivered with as few words as possible. Such an answer sometimes requires the spokesperson to include their version of the question and answer for context, such as:

If the question is. ‘Do I support the decision to invade Iraq?’ my answer comes in two parts:

Part 1 – “If I had been given the same flawed information as President, I might have made the same flawed decision to invade.”

Part 2 – “If I had been given accurate information based on what we know now, I suspect that no president would have invaded at that time for those reasons.”

In conclusion, preparation for a potentially combative interview requires a high level of preparation and perfection, which requires extra training and practice.

5 Crisis Communications Lessons from Dr. Oz

May 14, 2015/0 Comments/in Crisis Communications, Media Relations, Public Relations /by gbraud

By Gerard Braud –

Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice he gives and things he says on his syndicated television program.

His hometown newspaper, the New Jersey Register, asked for my opinion on how Oz has begun to attack his critics. You can read the full article here:

When a crisis comes, you can communicate or remain silent. My advice is that if the crisis is the result of criticism and you feel the criticism is unfair, then defending yourself by attacking your critics is a strong tactic. Oz has been on the attack against his critics, sighting that they have ulterior motives.

If the media tell the story of your critics, you must reach out to the media to tell your story. Too many executives caught up in a crisis or controversy in the media, believe in the flawed old adage that, “You should never get in a fight with someone who buys ink by the barrel.” (I address this in Lesson 7 of my book Don’t Talk to the Media Until…).

Here are 5 ways to address critics:

1) Call a news conference and point out the flaws in their statements.

2) Write letters to the editor to all publications that publish erroneous criticism from your opponents. Keep the letter to about 150 – 200 words.

3) Post a longer version of your letter to your own website.

4) Think carefully before taking your fight to social media. The haters can get ugly fast and make the problem worse.

5) Never underestimate the power of taking out ads in major publications so you can print your full letter.

Don’t let a critic hurt your brand, your reputation or your revenue.

4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

May 13, 2015/0 Comments/in Media Relations /by gbraud

By Gerard Braud –

Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. The fuss about presidential candidate Jeb Bush is a case in point, based on an answer he gave to Fox News anchor Megyn Kelly when asked about the Iraq War. What happened to Bush, can just as easily happen to you or an executive who serves as your spokesperson.

Here are some tips that will help you in your next interview:

Lesson 1: Listen to the question.

Lesson 2: Discern whether there is a question behind the question.

Lesson 3: Anticipate how your answer might trigger a dangerous follow up question.

Lesson 4: If you don’t truly understand the question or where the question might take you, ask the reporter to clarify. It is okay to say, “I’m sorry, I don’t fully understand your questions. Can you restate it?”

Bush’s failure to do this is costly. It can cost him in the polls as well as in financial contributions. In business, it can cause you to lose customers and sales because it damages both your reputation and your revenue.

(For those of you who rely on my book Don’t Talk to the Media Until… as your executive media training guide book, this lesson relates directly to Lesson 2: The Big If on page 3, in which I ask the question, “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money?”)

Here is how the interview went down:

Kelly: “On the subject of Iraq, knowing what we know now, would you have authorized the invasion?”

Bush: “I would have, and so would have Hillary Clinton, just to remind every body and so would almost everybody that was confronted with the intelligence they got.”

But Kelly’s question is not about going to war based on the intelligence provided at the time, yet Bush’s answer is. Essentially Kelly’s question is, “If you were president and you were told there are no large supplies of chemical weapons in Iraq, would you still invade?”

That isn’t the question Bush was answering. Bush thought he was being asked, “If you had been presented with the same intelligence your brother was presented with as President, would you have made the same decision to go to war that he did?”

The presidential campaign season is just getting started and the media are looking for every little flaw in every sentence that is spoken by a candidate. They do the same in interviews with you or your executives who serve as a spokesperson.

Bush’s faux pas is proof that even media interview veterans have to keep their skills sharp by listening to each question carefully, clarifying the intent of the question, and parsing every word of your answer.

It is amazing how many people create negative headlines for themselves because of something they said in a media interview that wasn’t perfect.

My advice is that regardless of how powerful you are and how busy you might be, to do a solid interview you should:

1) Have a media training coach that you love to work with

2) Set time aside at least once a year to allow that trainer to grill you on camera with an honest evaluation

3) Roll play with a coach or colleague before every interview with every reporter, so that you get your head in the game moments before the real questions begin.

Never allow yourself to get complacent. Don’t think because you’ve done so many interviews that you can eliminate the training that keeps your skills sharp. One misplaced word can cause serious harm to your reputation and your revenue. Can you afford that?

When “It” Hits the Fan: A Crisis Communication Lesson on Speediness

April 21, 2015/0 Comments/in Crisis Communications, Media Relations, Public Relations, Social Media, Social Media for Crisis Communications /by gbraud

By Gerard Braud –

It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here.

The crisis communications lessons being discussed on stage serve as a reminder to everyone in the C-Suite, in emergency response, and in public relations, that news travels fast. The faster the news travels, the faster a corporation must respond. Smart phone technology and social media are changing the rules for both corporations and the media.

A good case study is last week’s natural gas explosion and fire in Fresno, California. Crews digging with a backhoe struck a natural gas line owned by Pacific Gas & Electric (PG&E).

YouTube was filled with videos shot on smart phones as motorists passed the scene.

Twitter also lit up, as eyewitnesses shared their videos. Take a look at these screen grabs taken from Twitter user @shroom0021. Notice how many media outlets are asking to use the video he posted on Twitter.

These are just some of many Twitter posts the media have found. I did not find a single example of video used on television news that was captured by an official news photographer. It may have happened, but every one that I saw used on television was from an eyewitness and not an official media source, nor from an official corporate source. This is critical for leaders to understand.

These days, information about any news event is captured on video and shared in moments, hastening the need for official information. The First Critical Statement document that I mentioned in the keynote presentation is available for download. (To get a free download use the coupon code CRISISCOMPLAN when you select the item from my shopping cart.)

PG&E posted a news release to their official website and then shared it via a link on their Facebook page. I’m unable to tell from the web news release exactly how long it took for the company to get their official release out to the world. My goal is for a company to always post their initial release within one hour or less of the onset of the crisis. It doesn’t have to include every detail, only the facts known at that time. A second news release can be posted as soon as more details are known.

In the news release initially posted by the utility company, PG&E points out that the incident was not their fault, but the fault of contract work crews digging in the area. They also emphasized in their message the need for all contractors to dial 811 before digging and noted that the contractor had not called 811 before digging.

My suggestion to all companies is to have a library of pre-written news releases written and ready to go at a moment’s notice. I’ve not found any companion videos or images shot by PG&E employees, but posting your own official photos and videos is always a good idea. Ultimately, you want to control the flow of accurate information in as many ways as you can.

Ultimately, someone is going to tell your story. It can be people like @shroomy0021 or it can be your official version of the story. Ultimately the media will use someone’s version of the facts as well as someone’s images and videos. It can either come from the “shroomys” of the world or it can be your official photos and videos.

The time to plan your crisis communications strategy should always be long before you need it. Take these five steps:

1) Hold a Vulnerability Assessment round table.

2) Write pre-written news releases for as many of your vulnerabilities as possible.

3) Write a crisis communications plan with very specific details and instructions for gathering details from the scene of your crisis. Then write details for specific ways you plan to share your news releases with your core audiences and most important stakeholders.

4) Conduct media training at least once a year with subject matter experts who could do media interviews during a crisis. As a supplement to an actual on-site training program you can visit this blog post for a FREE 29-day media training tutorial. You may also want to supplement that by reading my book, Don’t Talk to the Media Until…

5) Conduct at least one crisis communications drill each year to test the ability of your teams to work together during a crisis.

A good leader should never be in denial about the need to prepare for a crisis. The sign of a good leader is someone who does their duty and takes action on a clear sunny day so that all parties will be responsible when “it” hits the fan.

The Self-Centered Media and How it Affects You

March 10, 2015/0 Comments/in Media Relations, Public Relations /by gbraud

By Gerard Braud –

The media love their gadgets. They also love promoting their gadgets.

At KSLA 12 in Shreveport, Louisiana, LifeEye12 was our mother ship. That is why I laughed so hard when the opening scene of the movie Anchorman shows Ron Burgundy stepping out of his helicopter. I’m not, however, laughing at CNN’s disgraceful coverage of the 50^th anniversary of Bloody Sunday in Selma, Alabama.

Disgraceful, I say, because of CNN’s coverage of their drone video of an empty bridge.

Flashback to the 1970’s and 80’s — a news helicopter was the epitomy of status and the gadget of all news gadgets. At KSLA, it was
so important for us to mention and show the helicopter that I was almost fired as weekend anchor because I failed to show our anchorman landing in LifeEye12 at a local festival. Silly newsman and journalist Gerard Braud thought it was more important to report on the four different stories involving fatalities that day than to feature our helicopter. CNN is the latest sinner. CNN is using a drone and they are supporting my premise of the media making it all about them. (See Chapter 3 of my book Don’t Talk to the Media Until…)

Jon Stewart did a brilliant job of calling out CNN for their excessive coverage of the fact that they were using a drone to photograph the Edmund Pettus Bridge, even though there were no people on the bridge. If you haven’t seen it, watch this clip four minutes in. He calls out their sin better than I can even dream to.

Click to watch video

The lesson for all of you is that each day it becomes harder to get the media’s attention. CNN would rather spend valuable airtime talking about themselves and their drone than reporting on the issues of the day. And because media copy media, you can expect to see valuable airtime on your local television station wasted as your local media praise themselves for buying, owning, and using the same toy that all of us have access to.

Brian Williams Suspended: Layers of a Media Crisis for NBC & Williams

February 11, 2015/0 Comments/in Crisis Communications, Media Relations, Public Relations /by gbraud

By Gerard Braud —

Leave it to Jon Stewart to once again be the expert voice of reason in modern media. He clearly points out in this crisis that there is the “Brian Williams Anchorman” persona, and as I pointed out previously, the “Brian Williams Storyteller” persona at public events where he appears as a celebrity speaker or guest.

At question is the brand – credibility.

At stake is reputation – damaged.

At the heart of it – two layers. A crisis for Williams the journalist and a crisis for NBC, the corporation.

I think Williams did the right thing to apologize, as mentioned in my previous blog.

NBC, in imposing a six-month suspension without pay for Brian Williams, has created a scenario in which I do think Williams can recover. In other words, I would be surprised if he ever returns to the anchor desk at NBC Nightly News ever again. I would not be surprised to see Williams announce his resignation.

Crisis management requires finesse. A crisis response too little or too late is bad. A crisis response too large makes the crisis worse and creates a series of secondary crises.

Think of crisis management the way you might think of parenting – let the punishment fit the crime. If your child leaves their bike in the driveway behind the car, a proper response is to take away their bike. Taking away every toy they own would be too extreme.

The offenses by Williams appear to have been primarily in celebrity appearances. Hence, the proper vehicle for NBC would have been to prohibit the celebrity Brian Williams from making celebrity appearances. By making such an announcement, NBC could have focused on where the sins were committed, yet opened the door for redemption by putting Williams back on the air after his self-imposed one-week suspension. This announcement should have been combined with my previous suggestion that Williams appear on the Today Show Friday with some of the soldiers who called him out. Such an appearance would have put a punctuation mark on the crisis that defines its end.

NBC, by suspending Williams for six months will remove this story from the headlines quicker. However, the harsh penalty means that if they return Williams in six months, the story will regenerate.

My opinion is that NBC News went too far.

Likely, the only way Williams could return to the anchor desk is if the veterans who called him out for his errors rallied to his side to support him, asking NBC to return him to the air very soon. My crystal ball doesn’t see that happening, although I wish it would.

Super Bowl Media Interviews: How to Manipulate What a Reporter Writes

January 29, 2015/0 Comments/in Media Relations, Public Relations /by gbraud

How often do you do a media interview with the intended goal of having a specific quote used by the media?

It is one of my intended goals for every media spokesperson in every media training class I teach, and here’s why…

Every reporter writes their story around your quote. And guess what? You can manipulate their edit by writing, practicing, and delivering your quote perfectly.

Why leave it to chance? Why throw out lots of marginal quotes for a reporter to select from when you can plan a quote that is guaranteed to be used?

As a public relations expert, what would be your Super Bowl victory?

How about having a front page headline quote?

Here is the inside story on how I scored a front page headline quote when the New Orleans Saints won the Super Bowl in 2010…

and how you and your spokespeople can learn to do the same thing.

The best Media Training teaches you that effective communications happens when you plan your quotes before your media interview. You must practice your quote to the point that you have internalized the words and you know that you’ve created a truthful, natural sounding sentence. Next, you must flawlessly deliver the quote to the media.

Out of a crowd of one million people, I created a real-life one in a million quote. My headline quote read, “We have endured the American nightmare. It’s our time to live the American dream.”

When the New Orleans Saints went to the Super Bowl, the story for all of the media was that after Hurricane Katrina devastated New Orleans, the Saints recruited quarterback Drew Brees and coach Sean Payton. Both were moved by the city’s destruction and dedicated themselves to rebuild New Orleans and lead our NFL football team to a Super Bowl victory.

After our team’s victory came the victory parade. That’s where I come in with a plot to be a one-in-a-million quote on the front page of the New Orleans Times-Picayune.

Logic says a profound quote by Drew Brees or Sean Payton should be the quote of the day. Instead, the best quote appears to have come from, as the paper called it, “parade spectator Gerard Braud.”

Knowing that Hurricane Katrina was the back story and that all news reports were focused on the compare and contrast of destruction versus victory, this meant a great quote would need to illustrate this compare and contrast.

The first version of the quote was, “We’ve suffered the American nightmare. It’s our turn to live the American dream.”

While this is a pretty darn good quote, you must parse your words carefully to make it a great quote.

Step 1: The word “suffer” needed to be replaced with the more uplifting word “endure.”
Step 2: The word “turn” implies entitlement and should be replaced with word “time,” since such a victory represents a unique moment in time.

With those careful edits, the quote became, “We’ve endured the American nightmare. It’s our time to live the American dream.”

Did New York City Overreact? A Crisis Communications Case Study

January 27, 2015/0 Comments/in Crisis Communications, Media Relations, Public Relations /by gbraud

Yesterday’s crisis communications blog regarding the winter storm Juno and the #Blizzardof2015 promoted the idea of managing the expectations of those who will be affected by a crisis.

Today, some critics are saying New York City overreacted.

Two observations:

1) The people who complain about “overreacting” are idiots. These would be the same people who would criticize their leaders if things had gotten worse than predicted.

2) One way to proactively address the potential critics during your initial media statement before the storm is to use language like this:

Experts tell us this may be the worse storm we have ever faced. As a city (community) we believe the best course of action is to err on the side of caution, rather than to have anyone get hurt or put in harms way. We are putting safety measures in place based on the best information we are getting from experts at this hour. However, ultimately mother nature is in charge. Sometimes she sends us weather worse than we expected; sometimes it is not as bad as we expected. For that reason, we ask your forgiveness and understanding in advance, if we institute safeguards and ultimately those safeguards are not needed. However, at this time, the best information we have indicates that we should shut down the city…

I’ve noticed several government officials on the news already defending their position, as they should. One governor pointed out how few accidents took place in his state. New York City quickly re-opened this morning after being shut down. Meanwhile, locations in New England are getting slammed, as predicted.

As I’ve learned as a storm chaser in pursuit of hurricanes, the slightest change in tracts means the difference between safety and disaster. If the eye of the storm moves just 10 miles off of the predicted tract, it makes a huge difference.

The bottom line is communicate often and communicate forcefully. Communicate before the event, during the event, and after the event.

By Gerard Braud

Marshawn Lynch and the High Cost of Super Bowl Media Interviews

January 27, 2015/0 Comments/in Media Relations, Public Relations /by gbraud

With Super Bowl media day at hand, Marshawn Lynch, the media shy Seattle Seahawk, can expect more attention for what he does NOT say than what he DOES say.

In the past the NFL has issued fines as high as $100,000 for Lynch, because he didn’t want to talk to the media.

Can Marshawn’s media phobia be fixed?

“Fixing” people like Lynch is what I’ve done behind the scenes for organizations since 1996. People are dumbfounded when they find out I make a living by training people to be comfortable when talking to the media. But as a former reporter who has witnessed people say dumb things to me on too many days, I decided there were things I could share to help people get comfortable and say the right thing to a reporter.

Here’s what I’ve learned…

A situation like Lynch’s requires much more than a Washington, D.C. or New York City spin doctor who wants to throw out their conventional “three key messages.” They usually provide lessons on how to stay on message and how to bridge back to their messages if a reporter gets you off track.

A media trainer should have expert training skills combined with expert skills in identifying personality types, with the ability to pinpoint what deep seeded issues may be affecting Lynch’s willingness to speak to the media.

Many executives will confess secrets to me in confidence during media interview training. These confessions help me work through issues, such as past speech impediments, being an introvert, or having a personality based upon humility rather than bragging.

The rules for athletes, from professional football players to golfers, are the same.

Here are 5 tips:

#1 Invest time and money

Investing time and money to learn these skills is money well spent. The first question I ask of each trainee in my media training classes is, “If you could attach a dollar to every word you say, would you make money or lose money?” In fact, Chapter 2 of my book, Don’t Talk to the Media, Until…, is called The Big If. It addresses the value of a good or bad interview. The NFL obviously sees an interview as being worth at least $100,000. I wish corporations fined their executives each time one of them dodged a media interview.

#2 This isn’t your main job

For athletes and executives alike, doing media interviews is NOT your primary job and is NOT what you are an expert in. We get it. But like it or not, it IS part of your job. Like anything else in life that you have to do, you should do it well. Football players should understand they need an expert media training coach, just like each player needs a coach (or coaches) to help them be a better player. Rather than turning to an expert in media training, many rely on their agents for interview coaching. These agents have never been reporters and truly do not understand the complexities of the media and the best ways to master an interview.

#3 Is it too late now to fix this?

Preparation is the key to success. Football teams get to the Super Bowl when they start practicing in the off-season and continue to practice daily. Lynch should have invested significant time and money to fix his issues during the off-season. Trying to fix it the week of the Super Bowl is crazy. He should have addressed this a year ago when the NFL first levied their fines.

#4 Is there a way to simplify media interviews?

Yes. Simplifying what you want to say before an interview is the correct way to succeed. It is better than just standing there in front of a barrage of reporters asking mindless questions. Keep in mind, that at Super Bowl media day, the media just get stupid, by asking mindless questions and trying to pull stunts and gags. The dumb media represent the NFL’s acknowledgement that they want as much free press as humanly possible. I’d rather see reporters at media day be vetted so that only serious sports reporters are asking serious sports questions to serious athletes.

#5 Think like a reporter

Regardless of the type of media you face, the interview process can be simplified. It begins by thinking like a reporter. Each reporter is looking for a headline, a synopsis sentence, and a good quote.

If that is what the reporters want, the players should each be coached and ready to speak just like that: Give the headline, give a synopsis of what you want to talk about, then give a quote.

Is this easy?

No, not really. It is really hard work to make something simple, which is why you should seek out an expert coach to help you.

By Gerard Braud

Posts

Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season

4 Media Training Tips from Marco Rubio’s Interview with Chris Wallace

5 Crisis Communications Lessons from Dr. Oz

4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly

The Self-Centered Media and How it Affects You

Brian Williams Suspended: Layers of a Media Crisis for NBC & Williams

Super Bowl Media Interviews: How to Manipulate What a Reporter Writes

Did New York City Overreact? A Crisis Communications Case Study

Marshawn Lynch and the High Cost of Super Bowl Media Interviews

Get in touch

Follow

Braud Communications