Crisis Communication Strategy: Never Waste a Good Crisis

Winston Churchill was quoted as saying, “Never waste a good crisis.” How does that apply to crisis communications, public relations, and you? Should you care what that statement means?

The truth is, there is always something to learn from a crisis. From crises, we can build our crisis management teams, we can learn to communicate more effectively based on what went wrong, we can prepare ourselves for the next crisis. Will you make your crisis a learning opportunity? Here is how:

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Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

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