I took my pants off while delivering the closing keynote for IABC Canada in Calgary. You guessed it — a case study about the LuLu Lemon crisis of yoga pants wearing thin on the inner thighs. Does this make my butt look big?

As we approach Thanksgiving in the U.S. I’d like to express my gratitude to all of you with whom I’ve had the pleasure of meeting and working with in recent weeks and months. At each conference where I’ve been a speaker since September, I’ve promised various free resources to help you become an expert in crisis communications plans, crisis drills, or media interviews.

So here are some free resources for all of you who attended those programs, as well as for all of you who follow along here on this blog:

1) If you’d like a copy of the First Critical Statement I use in my crisis communication plan, use this link. It takes you to the Learning Store where you can select the correct item.

Enter the  coupon code CRISISCOMM

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Nasdaq sponsored me for a crisis communications program at the PRSA International Conference in Atlanta. We blew up PRSA’s social media  with this interactive crisis scenario that the audience blasted out to the world.

2) If you’d like my 29-day Media Training course, use this link. It takes you to the Learning Store where you can select the correct item.

Enter the  coupon code BRAUD

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If you are asked for credit card info, you’ve done it wrong. Try again.

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3) If you’d like my 23 part i-Report tutorial, use this link for an index of the course on this blog. If you would like to subscribe to this blog, enter your e-mail address in the upper right-hand corner.

4) If you’d like my assistance to write your crisis communications plan, to train your spokespeople, or to speak at an upcoming conference, please call me at 985-624-9976 or send an e-mail to gerard@braudcommunications.com

5) Finally, if you are a public relations expert with ideas to share, please subscribe to The BraudCast YouTube Channel.  Each week we pose a new question as we seek your bite-size bits of best practices, which we share with the world later that week. This is your chance to share with each other.

If I’m a good fit to speak at one of your favorite conferences, I always welcome an introduction to the meeting planner. Thank you.

Once again, thank you to all of you who have invited me to speak at your corporate meetings and association conferences. Thank you to all of you who attended. I hope our paths cross again soon.

— Gerard Braud