Social Media When It Hits the Fan: NRECA Connect ’14 Conference Teach Back

By Gerard Braud

Last week at the NRECA Connect 14 Conference in San Antonio, Texas, you participated in the  “Social Media When It Hits the Fan” presentation.

Now I want to help you encourage your co-op managers to be better prepared for crisis communications, as well as to better understand social media and where social media fits into your crisis communications plan. My goal is for you to conduct a teach-back, at your electric cooperative, that mimics my presentation with the fan, the jump suits and the silly string. Remember to have a gallery of employees ready to capture the stunt and post it to social media, just as we did. Additionally, challenge your leaders to write a news release on a blank piece of paper, just as we did in the presentation.

If you’d like me to do the same presentation live for your statewide meeting of communicators, managers, and or board members, please call me at 985-624-9976. I’d be honored to serve you.

So you can show your executives how fast social media spreads news about an event, I’ve included a few samples of the Twitter feed about the event, along with photos and videos posted by your fellow communicators. You can search for more online.

Finally, some of you asked about my program that allows your cooperative to write and complete a crisis communications plan in just two days. Details are on my website, but special pricing is available for co-ops. https://braudcommunications.com/crisis-communications/