Description
Talking to the media in an interview is like no other conversation you will ever have. We have proof — a bad interview with a reporter can cost you your job, destroy major projects, and cost your company hundreds of millions of dollars. This book gives you key insights as to how the media think, allowing you to position your answer in a way that is open, honest, and free of spin… while also causing no harm to your reputation or revenue. This is a must read for everyone who has to talk to the media.
