Generated by All in One SEO v4.9.3, this is an llms.txt file, used by LLMs to index the site. # Gerard Braud Communications Protecting Your Revenue, Reputation & Brand 985-624-9976 ## Sitemaps - [XML Sitemap](https://braudcommunications.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Media Interview Secrets: 4 Steps Every Company Needs to Take in Order to Avoid the Default Spokesperson](https://braudcommunications.com/media-interview-secrets-4-steps-every-company-needs-to-take-in-order-to-avoid-the-default-spokesperson/) - Crisis communications expert Gerard Braud shares a number of media training and media relations tips for the chemical industry. - [3 Ego Driven Comments and 5 Ways to Combat Denial: Expert Media & Crisis Skills](https://braudcommunications.com/3-ego-driven-comments-and-5-ways-to-combat-denial-expert-media-crisis-skills/) - Crisis communication expert Gerard Braud shares a number of comments and mistakes executive leaders often make regarding effective crisis communications and media relations. - [ChemEdge 2022 Conference: Crisis Communications Presentation](https://braudcommunications.com/chemedge-2022-conference-crisis-communications-presentation/) - I'm sharing a number of things I'm preparing to talk about at the ChemEdge 2022 Conference in regards to your crisis communications preparedness. - [ACD Responsible Distribution Code VII ](https://braudcommunications.com/nacd-responsible-distribution-code-vii/) - Sharing “7 Keys for a Better NACD Responsible Distribution Code VII” with members of the National Association of Chemical Distributors. Here are the details. - [ACD Crisis Communications: Manage Your Messaging](https://braudcommunications.com/nacd-crisis-communications/) - I'm sharing an article I was featured in to teach the National Association of Chemical Distributors or NACD crisis communications efforts and best practices. - [Secrets to Effective Key Messages for Media Training](https://braudcommunications.com/secrets-to-effective-key-messages-for-media-training/) - By Gerard Braud Do your key messages suck? Most people think not. I think they usually do. Expert Media Training requires solid key messages. - [5 Media Training Lessons from Rolling Stone Co-founder Jann Wenner](https://braudcommunications.com/media-training-lessons-rolling-stone-co-founder-jann-wenner/) - Crisis communications expert Gerard Braud media training lessons from the Rolling Stone Co-founder Jann Wenner crisis. - [What Hurricane Season Teaches Us About Crisis Communications](https://braudcommunications.com/hurricane-season-crisis-communications/) - Crisis expert Gerard Braud shares crisis communications lessons we can learn from hurricane season, how we can apply them and how one software can help. - [Facebook Detracts from Good Crisis Communications After Hurricane Ian](https://braudcommunications.com/crisis-communications-after-hurricane-ian/) - Crisis communications expert Gerard Braud explains how social media detracts from effective crisis communications after Hurricane Ian & other natural disasters. - [Hurricane Ian Crisis Communications: Manage Expectations AFTER the Storm](https://braudcommunications.com/hurricane-ian-crisis-communications/) - Crisis communications expert Gerard Braud provides tips for electric companies and utility companies for Hurricane Ian crisis communications AFTER the storm. - [Hurricane Ian: Managing Expectations for Crisis Communications](https://braudcommunications.com/hurricane-ian/) - When it comes to Hurricane Ian and other natural disasters, I'm providing strategies on why you should manage the expectations of your audience BEFORE a crisis. - [Press Conference Tip: Use a Room With Two Doors](https://braudcommunications.com/press-conference-tip/) - Crisis expert Gerard. Braud shares a press conference tip to help companies have effective crisis communications and media relations. - [MOST Popular Video On: What's the best piece of crisis communications advice you've ever received?](https://braudcommunications.com/crisis-communications-advice/) - View why my video on "the best piece of crisis communications advice" still remains a MOST popular video on YouTube years after its social media debut. - [What's the Best Way to Write a Crisis Communications Plan?: Most Popular Video](https://braudcommunications.com/whats-the-best-way-to-write-a-crisis-communications-plan-most-popular-video/) - I asked followers, "What's the best way to write a crisis communications plan?" One of our most popular videos was created out of their responses. - [The Worst Phrases You've Ever Heard in a Crisis Communications Statement](https://braudcommunications.com/the-worst-phrases-communications-statement/) - I asked my followers, "What are The Worst Phrases You've Ever Heard in a Crisis Communications Statement?" It became one of my most popular videos ever. - [Most Popular Crisis Communications Videos: Video 1](https://braudcommunications.com/most-popular-crisis-communications-videos/) - Over the next few weeks, crisis expert Gerard Braud will be sharing his most popular crisis communications videos, starting with one on media training. - [How Do You Stop Saying "Um" in a Media Interview? Tips from PR Experts](https://braudcommunications.com/how-do-you-stop-saying-um-in-a-media-interview-tips-from-pr-experts/) - Crisis communications professional Gerard Braud asked his social media followers and PR experts, "How can you stop saying "um" in a media interview?" - [St. Louis Flooding: Crisis Communications Response](https://braudcommunications.com/st-louis-flooding-crisis-communications-response/) - Crisis communications expert Gerard Braud teaches organizations, companies, and businesses what they can learn from the catastrophic St. Louis flooding. - [Crisis Communication Podcast: Factual, Fast & No Fluff](https://braudcommunications.com/crisis-communication-podcast/) - In this crisis communications podcast, crisis management expert Gerard Braud provides best practices for effective public relations and crisis communications. - [How to Write a News Release for a Crisis Event?](https://braudcommunications.com/how-to-write-a-news-release/) - I am often asked how to write a news release, and I'm sharing how one crisis communications app can handle it for you in 3-5 minutes. - [Where is Your Crisis Communications Funnel Clogged?](https://braudcommunications.com/where-is-your-crisis-communications-funnel-clogged/) - Crisis communications expert Gerard Braud discusses the crisis communications funnel and the hangups we have communicating effectively in a crisis. - [Writing News Releases: Who Influences You?](https://braudcommunications.com/writing-news-releases-who-influences-you/) - #post_excerptWe are asking a question to public relations, crisis communications, and corporate communications professionals about writing news releases. - [Spring Sprint for a Crisis Communications Plan](https://braudcommunications.com/spring-sprint-for-a-crisis-communications-plan/) - #post_excerptDoing crisis communications effectively can take a really long time. Here is how to simplify that task and make it a SPRINT project of five days or less. - [How Do You Sleep at Night Without a Crisis Communication Plan?](https://braudcommunications.com/how-do-you-sleep-at-night-without-a-crisis-communication-plan/) - #post_excerptCrisis communications expert Gerard Braud shares public relations advice from a crisis communications Master Class. - [How to do an Online Media Interview: Media Training Tips](https://braudcommunications.com/how-to-do-an-online-media-interview-media-training-tips/) - #post_excerptCrisis communications expert Gerard Braud shares media training tips for doing online media interviews. - [Social Media for Crisis Communications: Combining Technology & Social Media for Crisis Communication](https://braudcommunications.com/combining-technology-social-media-for-crisis-communication/) - By Gerard Braud With no electricity for 5 days and 6 feet of water from Hurricane Isaac surrounding my house on the shore of Lake Pontchartrain near New Orleans - [Crisis Communications Podcast: Be Prepared to Protect Your Revenue, Reputation, and Brand](https://braudcommunications.com/crisis-communications-podcast-be-prepared-to-protect-your-revenue-reputation-and-brand/) - A crisis communications podcast explaining why you should make crisis communications part of running your business, plus how to plan for when "it" hits the fan. - [3 Crisis Communications Master Class Recordings to Listen to Before the New Year](https://braudcommunications.com/3-crisis-communications-master-class-recordings-to-listen-to-before-the-new-year/) - #post_excerptCrisis communications expert Gerard Braud shares 3 crisis communications master classes you can listen to before the New Year. - [Crisis Communications Master Class: Change the Way You Write](https://braudcommunications.com/crisis-communications-master-class-change-the-way-you-write/) - #post_excerptCrisis communications expert Gerard Braud shares a recording of a Master Class on writing news releases. - [Change the Way You Write Crisis Statements](https://braudcommunications.com/change-the-way-you-write-crisis-statements/) - #post_excerptCrisis communications expert Gerard Braud shares how to write crisis statements, or public statements, quickly and effectively. See SituationHub. - [Crisis Communications News Release Contest](https://braudcommunications.com/crisis-communications-news-release-contest/) - Gerard Braud's Crisis Communications News Release contest to prove how fast or slow business professionals release a crisis statement. - [Crisis News Release Reality: This Scares Me](https://braudcommunications.com/crisis-news-release-reality-this-scares-me/) - #post_excerptCrisis communications expert Gerard Braud shares the scary reality of how fast a crisis news release must be issued to the public. - [Crisis Communications Master Class: The Golden Hour](https://braudcommunications.com/crisis-communications-master-class/) - [Facebook Crisis Communication Lessons](https://braudcommunications.com/facebook-crisis-communication-lessons/) - #post_excerptCrisis communications expert Gerard Braud shares Facebook crisis communications lessons from the recent blackout and whistleblower crisis. - [Crisis Communications Tip: Mind the Gap](https://braudcommunications.com/crisis-communications-tip/) - #post_excerptCrisis communications expert Gerard Braud shares crisis communications tips businesses can use a special app to help them release timely public statements. - [Pumpkin Spice Crisis Communications](https://braudcommunications.com/pumpkin-spice-crisis-communications/) - #post_excerptCrisis communications expert Gerard Braud shares how to write a crisis communications plan. - [The Crisis Communications Golden Hour](https://braudcommunications.com/crisis-communications-golden-hour/) - #post_excerptGerard Braud explains the crisis communications golden hour and how his crisis communication plan helps companies create public statements in minutes. - [Covid Crisis Communications: Sample Press Release](https://braudcommunications.com/covid-masks-vaccines-and-crisis-communications/) - Covid crisis communications expert Gerard Braud shares strategies to write press releases to speak to the media about Covid vaccination and mask policies. - [Virtual Media Training Class](https://braudcommunications.com/virtual-media-training-class/) - Crisis communications expert Gerard Braud shares a replay of virtual media training class called "Media Interviews Made Easier." - [What is the best way to get media coverage for a ribbon cutting? Sharing Your Tips](https://braudcommunications.com/what-is-the-best-way-to-get-media-coverage-for-a-ribbon-cutting-sharing-your-tips/) - Crisis communication expert Gerard Braud shares tips from social media on a media relations discussion question he posed in a video earlier this week. - [Crisis Communications Question: What's the Best Piece of Crisis Communication Advice You Were Ever Given?](https://braudcommunications.com/crisis-communication-advice/) - Crisis communication expert Gerard Braud poses a question for corporate communications and public relations professionals on social media. - [Media Training Discussion Question: What should you do with your hands in a media interview?](https://braudcommunications.com/media-training-discussion-question-what-should-you-do-with-your-hands-in-a-media-interview/) - Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, "What should you do with your hands in a media interview?" - [What should you do with your hands in a media interview? Media Relations Tips](https://braudcommunications.com/what-should-you-do-with-your-hands-in-a-media-interview-media-relations-tips/) - Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "What should you do with your hands in a media interview?" - [What's the Best Piece of Public Relations Advice You Were Ever Given?](https://braudcommunications.com/whats-the-best-piece-of-public-relations-advice-you-were-ever-given/) - Crisis communications expert Gerard Braud asks public relations professionals, and media relations experts, "What's the best piece of public relations advice you were ever given?" - [Is Social Media Good for Crisis Communications?](https://braudcommunications.com/is-social-media-good-for-crisis-communications/) - By Gerard Braud, CSP, Fellow IEC https://youtu.be/tu0ChsSK59Y The rules are changing when it comes to using social media for crisis communications. - [Is Social Media Your Best Communications Platform for Crisis Communications?](https://braudcommunications.com/is-social-media-your-best-communications-platform-for-crisis-communications/) - By Gerard Braud, CSP, Fellow IEC Public relations professionals and public information officers (PIOs) love social media for crisis communications. Many PR professionals wanted to share their expert - [Lesson 22: The Power of Passion](https://braudcommunications.com/lesson-22-the-power-of-passion/) - By Gerard Braud www.braudcommunications.com Few things are as underestimated in a media interview as the passion a spokesperson conveys. In lesson #8 we talked. - [Lesson 23: Selecting the Right Spokesperson](https://braudcommunications.com/lesson-23-selecting-the-right-spokesperson/) - By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in se - [Lesson 24: Death by News Conference](https://braudcommunications.com/lesson-24-death-by-news-conference/) - By Gerard Braud www.braudcommunications.com Many reporters fear what I often call death by news conference. In lesson 17 we discussed the concept of committing. - [Lesson 25: Social Media Training](https://braudcommunications.com/lesson-25-social-media-training/) - By Gerard Braud www.braudcommunications.com The internet, the media on the internet, and the proliferation of self-ordained pundits on the internet, has forever - [Lesson 26: Looks are Important](https://braudcommunications.com/lesson-26-looks-are-important/) - By Gerard Braud www.braudcommunications.com Looks are important. With just three lessons left to go, I would be remiss not to cover some important basics, such. - [Lesson 27: Body Language](https://braudcommunications.com/lesson-27-body-language/) - By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. - [Lesson 28: Speaking Off the Record](https://braudcommunications.com/lesson-28-speaking-off-the-record/) - By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. - [Lesson 29: Conclusion](https://braudcommunications.com/lesson-29-conclusion/) - By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that. - [University of South Florida Gunman](https://braudcommunications.com/university-of-south-florida-gunman/) - University of South Florida Tampa A story is unfolding about a possible gunman on campus. It appears text messaging and loud speakers are being used on campus. - [Lesson 21: The Secret to Handling Negative Questions](https://braudcommunications.com/lesson-21-the-secret-to-handling-negative-questions/) - By Gerard Braud www.braudcommunications.com Most questions from most reporters are negative. News in general tends to be negative because it is usually about se - [Tweets on University of South Florida](https://braudcommunications.com/tweets-on-university-of-south-florida/) - Interesting Tweets... trying to find out how many students are talking. Interesting that media, including Ann Curry, are sending Tweets to students. Other news media giving a live video feed link. - [Obama's 7 Deadly PR Sins & Brew-ha-ha](https://braudcommunications.com/obamas-7-deadly-pr-sins-brew-ha-ha/) - It is rather timely that the biggest news story of this past week is among one of the most basic lessons of media training ... which is, never speculate. Media darling and President of the United - [H1N1 Swine Flu Crisis Communications Plans in Vacation Land - Mexico and the Swine Flu](https://braudcommunications.com/crisis-in-vacation-land-mexico-and-the-swine-flu/) - I’m just back from a summer vacation to Mexico, where I’ve been thinking about you. My wife, 2 daughters and I went on our annual scuba diving trip to Cozumel, Mexico, to find the island is virtually - [Crisis Communications, Michael Jackson & Your Executives](https://braudcommunications.com/crisis-communications-michael-jackson-your-executives/) - I’ve been wanting to share these thoughts with you since the story first broke about the death of Michael Jackson, but I thought some may consider it insensitive or overtly opportunistic too close - [Media Training, Whole Foods, Health Care Reform & Cow Poop](https://braudcommunications.com/media-training-whole-foods-health-care-reform-cow-poop/) - The most fundamental rule of media training that I discuss with every executive is this: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? - [H1N1 Swine Flu Crisis Communications Plan & Resources](https://braudcommunications.com/h1n1-swine-flu-crisis-communications-plan-resources/) - Here are three incredible resources, ranging from Free to very affordable, to help you with your Fall 2009 communications challenges as: • Swine flu is escalating • Budgets are tight • Staffs are red - [Misinformation Alert: Media Training & Crisis Communications Plans, NIMS, Emergency Communications & More from Gerard Braud](https://braudcommunications.com/misinformation-alert-media-training-crisis-communications-plans-nims-emergency-communications-more-from-gerard-braud/) - Big warning on the BraudCast today. Big warning as we commemorate September 11th. Big warning as we remember August 29th, the recent anniversary of Hurricane Katrina. Big warning as your kids - [Executive Media Training 101 for Kanye West](https://braudcommunications.com/executive-media-training-101-for-kanya-west/) - by Gerard Braud gerard@braudcommunications.com www.braudcommunications.com www.crisiscommunications.com Kanye West -- You were on Jay Leno last night. Your had a chance. You blew it. - [Top Sins of 2009 & How to Redeem Yourself for 2010 - Monday](https://braudcommunications.com/top-sins-of-2009-how-to-redeem-yourself-for-2010-monday/) - For the next 5 days we’ll be looking at the sins of 2009... and what you can do to redeem yourself in 2010. Each year when I look back and look ahead for this program, I generally focus - [Gerard Braud - The Sins of 2009 & How to Redeem Yourself in 2010 - Tuesday](https://braudcommunications.com/gerard-braud-the-sins-of-2009-how-to-redeem-yourself-in-2010-tuesday/) - This week we’re looking at the Sins of 2009 and how to redeem yourself in 2010. Today’s topic is “No” Doesn’t Mean “No!” 2009 was a year when we heard “no” a lot at work. Request for new projects - [Gerard Braud - Being Opportunistic - PR Sins of 2009 & How to Redeem Yourself in 2010](https://braudcommunications.com/gerard-braud-being-opportunistic-pr-sins-of-2009-how-to-redeem-yourself-in-2010/) - As we look back at the sins of 2009 and ways to redeem yourself in 2010, today’s lesson is about how to be opportunistic. Opportunistic means you take advantage of a situation to get what you want. - [Social Media Crisis Communications & Shiny New Objects - Sins of 2009](https://braudcommunications.com/social-media-crisis-communications-shiny-new-objects-sins-of-2009/) - Today we’re going to look at one of the biggest sins of 2009... shiny new objects syndrome. When I look back at 2009, I’ll remember it as the year that people became obsessed with Twitter and Facebook - [Tweet Heard 'Round the World - Crisis Communications & Social Media](https://braudcommunications.com/tweet-heard-round-the-world-crisis-communications-social-media/) - January 15, 2009 generated the Tweet Heard ‘Round the World, as a TwitPic became the first official news coverage of an airplane landing in the Hudson River. We’ll discuss this game changer - [Leadership and Crisis Communications - Sins of 2009 & How to Redeem Yourself in 2010](https://braudcommunications.com/leadership-and-crisis-communications-sins-of-2009-how-to-redeem-yourself-in-2010/) - This is our 5th and final day of looking back at the sins of 2009 and ways to redeem ourselves for 2010. Today we’ll look at what leaders don’t know. In 2009 I launched a new keynote called, Leadersh - [Crisis Communications 2010 and the Tiger Woods Scandal](https://braudcommunications.com/crisis-communications-2010-and-tiger-woods/) - By Gerard Braud It’s hard to believe that in 2010, people can still screw up public relations, crisis communications, crisis management and media relations, as much as Tiger Woods and his handlers. - [Gerard Braud is a Sound Bit Stud - Coming Monday](https://braudcommunications.com/gerard-braud-is-a-sound-bit-stud-coming-monday/) - Media Training in New Orleans Lesson coming this Monday. Don't miss the one-in-a-million quote. - [Executive Media Training – Gerard Braud – New Orleans Saints – Super Bowl Parade](https://braudcommunications.com/executive-media-training-gerard-braud-new-orleans-saints-super-bowl-parade/) - In the Executive Media Training classes I teach, I always emphasize the power of a verbatim quote as a key message, rather than relying on talking points and the ad lib problems associated - [Don't Talk to the Media - Gerard Braud's New Media Training Book](https://braudcommunications.com/dont-talk-to-the-media-gerard-brauds-new-media-training-book/) - Gerard Braud outlines the 29 Secrets you need to know before you open your mouth to a reporter. Get more details at: http://www.donttalktothemedia.com/ - [Free Teleseminar May 10-14 with Gerard Braud](https://braudcommunications.com/free-teleseminar-may-10-14-with-gerard-braud/) - If you have to talk to the media or train people who have to talk to the media, here is a free teleseminar opportunity for you. May 10-14, a group of All-Star A-Lists hosts will be interviewing - [Top 3 Goals for Communicators in 2011](https://braudcommunications.com/top-3-goals-for-communicators-in-2011/) - When we look back at the last year and look ahead to this year, I see 3 things, that every communicator should do in order to be successful in crisis communica. - [Don't Repeat the Negative - Media Training Expert Tips](https://braudcommunications.com/dont-repeat-the-negative-media-training-expert-tips/) - You would think that in 2010, spokespeople would be smart enough not to repeat a negative phrase as part of an interview or as a phrase in an advertising campaign. - [Social Media Revolutions & How to Write a Social Media Policy](https://braudcommunications.com/social-media-revolutions-how-to-write-a-social-media-policy/) - How to write Social Media Policy - [Media Training of the Future for Your Emergency Operations Center, Emergency Manager, and Public Information Officer](https://braudcommunications.com/media-training-of-the-future-for-your-emergency-operations-center-emergency-manager-and-public-information-officer/) - How to Improve Your Crisis Communication During a Disaster It was a surprise to many Emergency Managers and Public Information Officers. After being in demand - [Media Training Coach Tip: The #1 Technique to Shut Down Reporter Speculation](https://braudcommunications.com/media-training-coach-tip-the-1-technique-to-shut-down-reporter-speculation/) - As a media training speaker and media training coach, my clients can sometimes find themselves asking, “What’s the worst that could happen? - [Media Training Coach Tip: The Top 4 Reasons Media are Considered Biased](https://braudcommunications.com/media-training-coach-tip-the-top-4-reasons-media-are-considered-biased/) - There is much debate about whether the media are biased; especially whether there is a liberal bias. If you truly want to explore that subject, I suggest you read the book - [Media Coach Training Tip: Control the Interview Questions with Leading Answers](https://braudcommunications.com/media-coach-training-tip-control-the-interview-questions-with-leading-answers/) - I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. Think very carefully now - [Media Coach Training Tip: Fight for your Reputation! How to Respond to Negative Media Attention](https://braudcommunications.com/media-coach-training-tip-fight-for-your-reputation-how-to-respond-to-negative-media-attention/) - I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet that has wrongly damaged their reputation. - [So… The new International Media Training No-No](https://braudcommunications.com/so-the-new-international-media-training-no-no/) - So I’ve noticed a new trend. So it appears people think every sentence needs to start So So stop it already! I first noticed this alarming trend while teaching - [Media Training Coach Tip: The Facts Don’t Matter](https://braudcommunications.com/media-training-coach-tip-the-facts-dont-matter/) - One day, as a joke in the newsroom, I uttered the phrase Don’t let the facts get in the way of a good story. We all laughed. A colleague was pushing for a story - [Media Training and Crisis Communication Training: The Myth about 3 Key Messages](https://braudcommunications.com/media-training-and-crisis-communication-training-the-myth-about-3-key-messages/) - Media training teaches the concept of identifying your “3 Key Messages.” In other words, what are the 3 most important things you need to communicate during you - [Media Training Tip: Don't Leave The Audience Thinking "What Does That Mean?"](https://braudcommunications.com/media-training-tip-dont-leave-the-audience-thinking-what-does-that-mean/) - What bugs the ever living daylights out of me is hearing people speak in jumble that they think means something, but it means nothing at all. This mumble jumble - [Virginia Tech Shooting Today: Crisis Communications Case Unfolding - Social Media Impact](https://braudcommunications.com/virginia-tech-shooting-today-crisis-communications-case-unfolding-social-media-impact/) - Virginia Tech has another school shooting today. Two have died. Please keep these people in your prayers today. - [Media Training and Crisis Communications Tip: Reporters Will Interview Anyone Who Will Talk (Who Are Often People with No Teeth and Live in Trailers)](https://braudcommunications.com/media-training-and-crisis-communications-tip-reporters-will-interview-anyone-who-will-talk-who-are-often-people-with-no-teeth-and-live-in-trailers/) - Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. - [Media Training Tip: What to do Before the End of the World](https://braudcommunications.com/media-training-tip-what-to-do-before-the-end-of-the-world/) - The Mayan calendar ends in December 2012 and many have wondered if this signals the end of the world. One colleague jokingly asked me if her company could forgo Media Trainin - [National Speakers Association (NSA) New Orleans: Home of New Orleans Keynote Speakers](https://braudcommunications.com/national-speakers-association-nsa-new-orleans-home-of-new-orleans-keynote-speakers/) - The National Speakers Associations of New Orleans (NSA New Orleans) has been the foundation of professional speaking career positioning me as a keynote speaker. - [Beware the Ides of March: Wisdom for Crisis Communications & Public Relations](https://braudcommunications.com/beware-the-ides-of-march-wisdom-for-crisis-communications-public-relations/) - The phrase, “Beware the Ides of March,” has always been a favorite chant of mine. Billy or B-Shakes, to his friends, also known formally as William Shakespeare - [A nice post](https://braudcommunications.com/a-nice-post/) - Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient. - [The Worst Speech in the World](https://braudcommunications.com/the-worst-speech-in-the-world-2/) - The Worst Speech in the World By Gerard Braud ©2012 Diversified Media, LLC dba Gerard Braud Communications Preamble - [Penn State - Sandusky Report - Crisis Communication Expert Observations](https://braudcommunications.com/penn-state-sandusky-report-crisis-communication-expert-observations/) - By Gerard Braud Penn State and Jerry Sandusky are making crisis communications headlines today because of a new report prepared for Penn State. What every univ. - [This is a post with post type "Link"](https://braudcommunications.com/this-is-a-post-with-post-type-link/) - http://www.kriesi.at Entries with this post type link to a different page with their headline. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean, - [Write and Complete a World-Class Crisis Communications Plan in the Two Most Intense and Productive Two Days of Your Career](https://braudcommunications.com/write-and-complete-a-world-class-crisis-communications-plan-in-the-two-most-intense-and-productive-two-days-of-your-career/) - Join Global Crisis Communications Expert Gerard Braud in Denver, CO October 29 & 30, 2012 Save Time - Save Money - Save Lives Watch this video on YouTube via - [New Buzzword: Pogo Stick December 1, 2013](https://braudcommunications.com/new-buzzword-pogo-stick-december-1-2013/) - Be it known to the world that on this day, I, along with my colleagues in the International Association of Business Communicators (IABC), begin a test. - [3 Dead in Murder-Suicide: The Time is Never Right to a Write a Crisis Communications Plan](https://braudcommunications.com/3-dead-in-murder-suicide-the-time-is-never-right-to-a-write-a-crisis-communications-plan/) - Friday 2 people were murdered, then the killer killed himself. One of the murders, as well as the suicide, was done "in the workplace. - [Super Storm Sandy, Hurricane Isaac and the Latest Social Media & Crisis Communications Strategies for Communicating During a Natural Disaster](https://braudcommunications.com/super-storm-sandy-hurricane-isaac-and-the-latest-social-media-crisis-communications-strategies-for-communicating-during-a-natural-disaster/) - The audio recording and handouts for this event are available for those who missed this webinar. The registration link allows you to purchase the recording. - [One Month After Sandy Hook: Effective Crisis Communications In Critical Times](https://braudcommunications.com/in-the-wake-of-sandy-hook-elementary-effective-crisis-communications-in-critical-times/) - One Month After Sandy Hook Elementary: Effective Crisis Communications In Critical Times By Gerard Braud Free conference call . - [What Leaders & PR People Can Learn from Lance Armstrong: Denial & Crisis Communication](https://braudcommunications.com/what-leaders-pr-people-can-learn-from-lance-armstrong-denial-crisis-communication/) - By Gerard Braud Lance Armstrong’s denial of doping over the years provides a valuable crisis communications and public relations case study for analyzing denial by powerful people - [Lone Star College Shooting - Crisis Communication Case Study](https://braudcommunications.com/lone-star-college-shooting-crisis-communication-case-study/) - I'm frustrated by the continued failure by schools and colleges to communicate well during a crisis. - [A small gallery](https://braudcommunications.com/a-small-gallery-2/) - Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient. - [The Super Bowl of Quotes: How Media Training Can Make You an Expert Spokesperson](https://braudcommunications.com/the-one-in-a-million-quote/) - As a public relations expert, what would be your Super Bowl victory? How about having a front page headline quote? Here is the inside story - [“I Cannot Tell A Lie” -- If George Washington’s Quote Applied to Social Media and Public Relations](https://braudcommunications.com/i-cannot-tell-a-lie-if-george-washingtons-quote-applied-to-social-media-and-public-relations-2/) - By Gerard Braud Yet one more group of public relations and marketing professionals has asked me to speak at their PR & Marketing conference about the wonderful. - [Burger King Twitter Account Hacked: A Whopper of a Mess](https://braudcommunications.com/burger-king-twitter-account-hacked-a-whopper-of-a-mess/) - By Gerard Braud In 2013 there is no excuse for such failed crisis communications. Any and every company should be ready to make a public statement on any crisis in one hour or less. - [How to Write a Crisis Communication Plan? Step One: Identify What Could Go Wrong?](https://braudcommunications.com/how-to-write-a-crisis-communication-plan-step-one-identify-what-could-go-wrong/) - By Gerard Braud (Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. - [How to Write a Crisis Communications Plan with Pre-Written Statements](https://braudcommunications.com/how-to-write-a-crisis-communications-plan-with-pre-written-statements/) - By Gerard Braud In crisis communications, you should have two types of pre-written communication documents. - [How to Write a Crisis Communications Plan? Start With the End in Mind](https://braudcommunications.com/how-to-write-a-crisis-communications-plan-start-with-the-end-in-mind/) - Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media - [The Media Are Listening in a Crisis](https://braudcommunications.com/the-media-are-listening-in-a-crisis/) - (Writer’s note: Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media - [Prescriptions for Great Media Interviews: Secrets You Need to Know Before Talking to Reporters](https://braudcommunications.com/prescriptions-for-great-media-interviews-secrets-you-need-to-know-before-talking-to-reporters/) - By Gerard Braud The doctor’s resume was impressive. It demonstrated a successful practice, plus a history of research and teaching. - [Be a Control Freak with Your Crisis Communication](https://braudcommunications.com/be-a-control-freak-with-your-crisis-communication/) - Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar - [What Are the Secrets to a Crisis Communications Plan?](https://braudcommunications.com/what-are-the-secrets-to-a-crisis-communications-plan/) - Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media - [Crisis Communication Priorities for a Smoldering Crisis](https://braudcommunications.com/crisis-communication-priorities-for-a-smoldering-crisis/) - Every day in March we’ll have a fresh, free, new article on this topic. If you’d like to dig deeper, you may wish to purchase a recording of the teleseminar called Social Media - [Dark Day Crisis Planning Must Begin on a Sunny Day](https://braudcommunications.com/dark-day-crisis-planning-must-begin-on-a-sunny-day/) - By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. - [Crisis Communication Priorities for a Sudden Crisis](https://braudcommunications.com/crisis-communication-priorities-for-a-sudden-crisis/) - Please take 15 seconds of your time to vote for me to win a CNN I-report award for my in-depth storytelling and reporting on Hurricane Isaac. With your vote, I can win the Community - [How a Guy in Mandeville, Louisiana Became the Source of Breaking News](https://braudcommunications.com/how-a-guy-in-mandeville-louisiana-became-the-source-of-breaking-news/) - By, Gerard Braud (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good - [Hurricane Isaac: iReports Before, During and After. Is This Guy Crazy?](https://braudcommunications.com/hurricane-isaac-ireports-before-during-and-after-is-this-guy-crazy/) - By, Gerard Braud (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. - [Set Up Your CNN iReport Account on a Clear Sunny Day](https://braudcommunications.com/set-up-your-cnn-ireport-account-on-a-clear-sunny-day/) - By, Gerard Braud {Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles - [Get the Right Tools to Be a Good iReporter](https://braudcommunications.com/get-the-right-tools-to-be-a-good-ireporter/) - By Gerard Braud {Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. - [Compare and Contrast News Stories: Secrets of the Media](https://braudcommunications.com/compare-and-contrast-news-stories-secrets-of-the-media/) - By Gerard Braud {Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles - [Manage the Expectations of Your Audience: Story Telling Secrets of the Media and a CNN iReporter](https://braudcommunications.com/manage-the-expectations-of-your-audience-story-telling-secrets-of-the-media-and-a-cnn-ireporter/) - #post_excerptBy Gerard Braud {Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good - [iReports for Public Relations and Crisis Communications: Why Your Company or Government Organization Should Create a CNN iReport Account Today](https://braudcommunications.com/ireports-for-public-relations-and-crisis-communications-why-your-company-or-government-organization-should-create-a-cnn-ireport-account-today/) - By Gerard Braud {Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles - [Crisis Communication for West Texas Fertilizer Plant in Waco: Why PIOs, Emergency Managers and PR People Should be Using CNN iReports](https://braudcommunications.com/crisis-communication-for-west-texas-fertilizer-plant-in-waco-why-pios-emergency-managers-and-pr-people-should-be-using-cnn-ireports/) - By, Gerard Braud {Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles - [Get the Right Technology to be a CNN iReporter](https://braudcommunications.com/get-the-right-technology-to-be-a-cnn-ireporter/) - By Gerard Braud {Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles about how you can be a good iReporter - [Learn to Use the Technology You Need for Crisis Communications Using Your Smart Phone](https://braudcommunications.com/learn-to-use-the-technology-you-need-for-crisis-communications-using-your-smart-phone/) - By Gerard Braud Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. This is part of a series of articles - [Dark Day Crisis Planning Must Begin on a Sunny Day](https://braudcommunications.com/dark-day-crisis-planning-must-begin-on-a-sunny-day-2/) - By Gerard Braud Few organizations in the world face the communications challenges of America’s Rural Electric Cooperatives. On any given day customers could be protesting over electric rates. - [CNN iReport Tutorials Index](https://braudcommunications.com/cnn-ireport-tutorials-index/) - (Perspective: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is an index of a series of 23 lessons that share how to be a good iReporter - [Tutorial #13 The Secrets to Good Audio for Your Web Videos](https://braudcommunications.com/13-2/) - Tutorial #13 By Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles - [Tutorial #14: Framing and the Rule of Thirds for Your Web Videos](https://braudcommunications.com/14-2/) - Tutorial #14 By Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. - [Tutorial #15 Determining When to Use Ear Buds and Headphones for Interviews on Your iPad or iPhone](https://braudcommunications.com/tutorial-15-determining-when-to-use-ear-buds-and-headphones-for-interviews-on-your-ipad-or-iphone/) - Tutorial # 15 By Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. - [Tutorial #16: The Secrets to Adding Movement to Your Web Videos](https://braudcommunications.com/tutorial-16-the-secrets-to-adding-movement-to-your-web-videos/) - Tutorial #16 By Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 iReporters. - [Tutorial #17: Using SKYPE.com for Live Reports on CNN & HLN](https://braudcommunications.com/17-2/) - Tutorial #17 by Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. - [Tutorial #18: How You Can Create Great Videos Holding Your iPad or iPhone at Arm's Length](https://braudcommunications.com/18-2/) - Tutorial #18 by Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. - [Tutorial #19: How to Shoot and Why to Send B-Roll to CNN](https://braudcommunications.com/19-2/) - Tutorial #19 By Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. - [Tutorial #20: Crap is King](https://braudcommunications.com/20-2/) - Tutorial #20 By Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. - [Tutorial #21: Great New Gadgets for iReporting and Web Videos](https://braudcommunications.com/21-2/) - Tutorial #21 by Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. - [Tutorial #22: Keep it Short](https://braudcommunications.com/22-2/) - Tutorial #22 by Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top iReporters, out of more than 11,000 reporters. This is part of a series of articles - [Tutorial #23: Now is the Time for PIOs and Official Spokespeople to Embrace and File CNN iReports](https://braudcommunications.com/23-2/) - Tutorial #23 by Gerard Braud, iReporter Evangelist (Editor's note: In 2013, CNN selected me as one of their top reporters, out of more than 11,000 reporters file. - [Three Media Lessons from Paula Deen](https://braudcommunications.com/three-lessons-from-paula-deen/) - by Gerard Braud “I is what I is, and I’m not going to change.” That is the costly statement made by Paula Deen to Matt Lauer in an NBC Today Show. “If you could attach a dollar to every word - [YouTube, Media Relations & Crisis Communications for Cleveland Kidnapping Victims](https://braudcommunications.com/youtube-media-relations-crisis-communications-for-cleveland-kidnapping-victims/) - By Gerard Braud YouTube is great for crisis communications. It is even more powerful when this social media tool is combined with traditional crisis communications and media relations. - [This CEO is a Train Wreck: 9 Crisis Communication Lessons You Can Learn](https://braudcommunications.com/this-ceo-is-a-train-wreck-9-crisis-communication-lessons-you-can-learn/) - By Gerard Braud Crisis communications requires fast comment from company officials when a crisis happens. The spokespeople must also have media training and must be flawless in their news conference - [Crisis Communication for Schools: Part 1](https://braudcommunications.com/crisis-communication-for-schools-part-1/) - By Gerard Braud If you have school age kids, you’ve likely gotten a text message or phone message about some type of emergency or non-emergency at school. While useful for - [Crisis Communications for Schools Part 2: Defining a Crisis and a Crisis Plan](https://braudcommunications.com/defining-a-crisis-and-a-crisis-plan/) - By Gerard Braud For the purpose of our discussion in these articles, we will define a crisis this way: A crisis is any incident that may seriously affect the safety, function, operation, reputation - [Crisis Communication for Schools: Part 3 Pain, Problem and Predicament](https://braudcommunications.com/crisis-communication-for-schools-part-3-pain-problem-and-predicament/) - By Gerard Braud Information drives the world. It drives opinion, it causes misconceptions,and it causes confusion. Information good and bad is at our fingertips - [Breaking News: McNair Elementary School Shooting in DeKalb County, Georgia: Lessons in Crisis Communication](https://braudcommunications.com/breaking-news-mcnair-school-shooting-in-dekalb-county-georgia-lessons-in-crisis-communication/) - We interrupt this blog with Breaking News. A school shooting at McNair Elementary School in DeKalb County, Georgia is sadly duplicating the same crisis communication - [23 Tutorials on How to Effectively Use Social Media When the Next Katrina Hits](https://braudcommunications.com/23-tutorials-on-how-to-effectively-use-social-media-when-the-next-katrina-hits/) - Today marks two years since Hurricane Isaac and ten years since Hurricane Katrina. In that short time between these two hurricanes, media relations, and crisis. - [3 Things You NEED to Finish Before the End of the Year](https://braudcommunications.com/three-things-every-pr-person-needs-to-finish-before-the-end-of-the-year/) - By Gerard Braud The pretty stuff always gets more attention than the ugly stuff. Preparing for media interviews and crisis communications is not as sexy as a newsletter or brochure. But when “it” hit - [7 Things Your Crisis Communications Drill Should Test](https://braudcommunications.com/7-things-your-crisis-communications-drill-should-test/) - By Gerard Braud A clear sunny day is the best time to deal with your crisis. Your darkest day is the worst time to deal with a crisis. Let me explain… A Crisis Communications Drill can simulate - [Social Media When “It” Hits the Fan](https://braudcommunications.com/social-media-when-it-hits-the-fan/) - By Gerard Braud, CSP, Fellow IEC There is so much to hate about social media. Yet there are so many new avenues of communications available to you during a crisis, that it becomes hard to hate social - [PRSA Workshop Resources](https://braudcommunications.com/prsa-workshop-resources/) - As a PRSA member, here are some additional resources and links to supplement our program on social media, crisis communications, and secrets to effective communications when “it” hits the fan. 1) A c… - [Washington Navy Yard Shooting: How the Daily Show Portrayed the Media’s Coverage](https://braudcommunications.com/washington-naval-yard-shooting-how-the-daily-show-portrayed-the-medias-coverage/) - By Gerard Braud Within the office here, I ranted at the media relentlessly about the horrible live coverage of the tragic events unfolding at the Washington Navy Yard. Only my assistant Shannon - [Lesson 1: Why Have a Crisis Communications Drill?](https://braudcommunications.com/lesson-1-why-have-a-crisis-communications-drill/) - By Gerard Braud Would you rather screw up in public or screw up in private? That’s really what a crisis communications drill is all about. On a clear sunny day you have the ability to practice for - [Lesson 2: “This is a Drill”](https://braudcommunications.com/lesson-2-this-is-a-drill/) - By Gerard Braud Rule number one during a crisis communications drill is to never have anyone accidentally think a real crisis is happening, when it is not. Hence, in all written communications - [Lesson 4: Test Your Crisis Communication Speed](https://braudcommunications.com/lesson-4-test-your-crisis-communication-speed/) - By Gerard Braud How quickly can you get approval for and issue a statement to the media, your employees and other key stakeholders during a crisis? Your crisis communication plan should - [Lesson 5: Equal Parts of Your Crisis Drill: Add Crisis Communication](https://braudcommunications.com/lesson-5-equal-parts-of-your-crisis-drill-add-crisis-communication/) - By Gerard Braud Too many crisis drills are lopsided. They are often organized by Emergency Managers who primarily want to measure the decision making and response - [Lesson 6: Who Should Participate in Your Crisis Communications Drill?](https://braudcommunications.com/lesson-6-who-should-participate-in-your-crisis-communications-drill-2/) - By Gerard Braud Various teams within your organization can organize crisis drills. If no one else within your company, government agency or non-profit is organizing an annual crisis drill, then - [Lesson 7: Who Should Know Details Before Your Crisis Communications Drill?](https://braudcommunications.com/lesson-7-who-should-know-details-before-your-crisis-communications-drill/) - By Gerard Braud No one knows the hour or the day when a real crisis will strike, nor do they know how or when various events will cascade during the crisis. You - [Lesson 8: Which Team is in Charge During Your Crisis Drill?](https://braudcommunications.com/lesson-8-which-team-is-in-charge-during-your-crisis-drill/) - By Gerard Braud I worked in drills in which I facilitate everything on behalf of the crisis communications team, while also developing the scenario for the drill. I've also worked in drills in - [Lesson 9: How to Keep Your Crisis Communications Drill Realistic?](https://braudcommunications.com/lesson-9-how-to-keep-your-crisis-communications-drill-realistic/) - By Gerard Braud What a nice complement I received today after a crisis communications drill with a nuclear power plant and four government agencies. The Governor's Office of Homeland - [Lesson 10: Mock Media in Your Face at Your Crisis Communication Drill: Six Great Tips](https://braudcommunications.com/lesson-10-mock-media-in-your-face-at-your-crisis-communication-drill-six-great-tips/) - By Gerard Braud A real crisis is a pressure cooker and your crisis communications drill should replicate that. The pressure causes the media to be intense and often abrupt. The media may appear - [Lesson 11: Test Your Security Team During Your Crisis Communications Drill](https://braudcommunications.com/lesson-11-test-your-security-team-during-your-crisis-communications-drill/) - By Gerard Braud While working with crisis communications clientsI provide a first critical statement template. This template is intended to be read to the media - [The Tricks & Treats of Facebook in a Crisis](https://braudcommunications.com/the-tricks-treats-of-facebook-in-a-crisis/) - By Gerard Braud Is Facebook your friend or foe in a crisis? The frightening truth is it really depends on a lot of factors. (Don't be afraid to look at Facebook in an all new light when you join - [LAX Airport Shooting - Crisis Communication Case Study Real Time](https://braudcommunications.com/lax-airport-shooting-crisis-communication-case-study-real-time/) - A shooting at the LAX Airport has the media scrambling to tell the story. The media are speculating with little or no official information. More than 90 minutes - [Media Trainer Gives Advice to Chip Wilson, Lululemon Founder](https://braudcommunications.com/media-trainer-to-chip-wilson-lululemon-founder/) - By Gerard Braud Media training, media trainers and the executives and spokespeople who go through media training need to understand the importance of practicing before every media interview. - [Experts in Crisis Communication Agree: Home Depot Tweet Gone Wrong: 5 Things Your Public Relations Team Should Do Right Now](https://braudcommunications.com/experts-in-crisis-communication-agree-home-depot-tweet-gone-wrong/) - By Gerard Braud Experts in crisis communication know social media in corporate communications is highly likely to lead to a crisis. I would say more brands are. - [Did Lululemon's Crisis Communication Efforts on Social Media Create a Bigger Crisis?](https://braudcommunications.com/did-the-lululemon-ceos-crisis-communication-efforts-on-social-media-create-a-bigger-crisis/) - By Gerard Braud A bad media interview caused by insufficient media training is creating a crisis communication problem on social media. Experts will weigh in on - [The Death of PR Perseverance (F-bombs included)](https://braudcommunications.com/the-death-of-pr-perseverance-f-bombs-included/) - By Gerard Braud Five public relations veterans, pontificating and dropping F-bombs over cocktails recently at the PRSA conference, concluded the biggest problem in PR today is the lack of perseveran - [Navigate the Waters of Reputational Repair: 5 Steps to Effective Crisis Communications Planning](https://braudcommunications.com/navigate-the-waters-of-reputational-repair-5-steps-to-effective-crisis-communications-planning/) - By Gerard Braud Navigating the waters of a crisis requires a good crisis communication plan before the waters ever begin to rise. Clear sunny day planning, long - [Media Training Advice to Toronto Mayor Rob Ford](https://braudcommunications.com/media-training-advice-to-toronto-mayor-rob-ford/) - By Gerard Braud When media training a candidate, politician, or elected official, one of the hardest things to teach them is when to shut up. In every media training class I impart this expert advice - [3 Reasons Powerful People Say Dumb Things in Media Interviews](https://braudcommunications.com/3-reasons-powerful-people-say-dumb-things-in-media-interviews/) - By Gerard Braud Toronto Mayor Rob Ford has done it. So has Lululemon founder Chip Wilson. So have presidential candidates like Herman Cain and Sarah Palin. Each - [Managing Expectations: 12 Crisis Communication Action Items for Winter Storms](https://braudcommunications.com/managing-expectations-as-winter-storms-approach-12-things-you-should-be-prepared-to-do/) - Gerard Braud Crisis Communications working Crisis Communication Plan as well as good media training skills will be critical in the next few days as bad weather. - [Citizen Journalism: How Breaking News Got Broken and 5 Things You Need to Do Now](https://braudcommunications.com/citizen-journalism-how-breaking-news-got-broken-and-5-things-you-need-to-do-now/) - By Gerard Braud Watch the news coverage as winter storms move across the United States, leaving many people without power in the cold for up to two weeks. Much - [Media Training for CEOs and Executives Worldwide May Save Their Jobs & Protect Their Profits – Ask Lululemon Founder Chip Wilson](https://braudcommunications.com/media-training-for-ceos-and-executives-worldwide-may-save-their-jobs-protect-their-profits-ask-lululemon-founder-chip-wilson/) - By Gerard Braud Every media training class I teach worldwide begins with this phrase: “If you could attach a dollar to every word that comes out of your mouth, would you make money or lose money? - [Gerard Says Sorry About Spam Links - Got it Fixed (I hope)](https://braudcommunications.com/gerard-says-sorry-about-spam-links-got-it-fixed-i-hope/) - Friends I'm sorry about the spam that infiltrated the feed burner that delivers my blog to you. The system got hacked and the crisis guy had a crisis. Hopefully - [Newton to Media: Please Stay Away on Sandy Hook Anniversary](https://braudcommunications.com/newton-to-media-please-stay-away-on-sandy-hook-anniversary/) - By Gerard Braud It is a bold move; perhaps unprecedented. Certainly in my career in crisis communications and my prior career as a reporter, I cannot recall a community that has suffered - [“I Cannot Tell A Lie” -- If George Washington’s Quote Applied to Social Media and Public Relations](https://braudcommunications.com/i-cannot-tell-a-lie-if-george-washingtons-quote-applied-to-social-media-and-public-relations/) - By Gerard Braud Yet one more group of public relations and marketing professionals has asked me to speak at their PR & Marketing conference about the wonderful. - [Media Training Advice: 3 Lost Public Relations Opportunities in the Duck Dynasty Reaction](https://braudcommunications.com/media-training-advice-3-lost-public-relations-opportunities-in-the-duck-dynasty-reaction/) - By, Gerard Braud Our focus on media training, crisis communications and public relations extends into the Duck Dynasty controversy and three lost opportunities. - [Entry with Post Format "Video"](https://braudcommunications.com/entry-with-post-format-video/) - http://vimeo.com/groups/stockfootage/videos/41629603, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. - [How Public Relations People Judge Success: One Monumental Secret to Achieving More Success in the Coming Year](https://braudcommunications.com/how-public-relations-people-judge-success-one-monumental-secret-to-achieving-more-success-in-the-coming-year/) - By Gerard Braud Public relations and communication professionals on a global basis are experts at creativity. One cute, creative holiday letter I received spoke volumes about how public relations - [3 Symptoms of Emergency News Release Syndrome and 3 Ways to Deal With Them](https://braudcommunications.com/3-symptoms-of-emergency-news-release-syndrome-and-3-ways-to-deal-with-them/) - By Gerard Braud Our last article focused on the need for public relations experts to be more strategic as they accomplish tactical tasks. You were reminded that - [Entry without preview image](https://braudcommunications.com/entry-without-preview-image/) - Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient. - [Crisis Communications Plans Built to Fail: 3 Warning Signs and How to Avoid Them](https://braudcommunications.com/crisis-communications-plans-built-to-fail-3-warning-signs-and-how-to-avoid-them/) - By Gerard Braud Would you be disappointed to learn your crisis communications plan is built to fail? Here are three questions to ask to find out if you are dest - [Crisis Management & Crisis Communication: The Justin Bieber Case](https://braudcommunications.com/crisis-management-crisis-communication-the-justin-bieber-case/) - Gerard Braud In crisis management and crisis communication you must manage the rule of thirds as it relates to your brand and the management of your reputation. - [Re-Think Your Writing: Three Ways to Make Your Words Resonate With Your Audiences](https://braudcommunications.com/re-think-your-writing-three-ways-to-make-your-words-resonate-with-your-audiences/) - By Gerard Braud Few people read to the end of an article. I have little confidence that you will read to the end of this article, even though the final thought may change your life and career. Every - [Who Should Be Your Spokesperson in a Crisis?](https://braudcommunications.com/who-should-be-your-spokesperson-in-a-crisis/) - By Gerard Braud In media training and crisis communications training, there are many debates about who should be your spokesperson in a crisis. Here are three common arguments and what you should - [Media Training and Word Vomit (Ew! Gross)](https://braudcommunications.com/media-training-and-word-vomit-ew-gross/) - By Gerard Braud While teaching interview skills in a media training class, a participating executive provided expert insight to the lesson I was teaching. “So you don’t want us to word vomit everythi… - [Crisis Communication Case Study: Malaysia Airlines](https://braudcommunications.com/crisis-communication-case-study-malaysia-airlines/) - Gerard Braud Ask any expert in global crisis communications how Malaysia Airlines should be communicating during their crisis and you will get varied opinions. - [The Great Crisis Communication Lie: A Plan Can’t Anticipate Everything](https://braudcommunications.com/the-great-crisis-communication-lie-a-plan-cant-anticipate-everything/) - By Gerard Braud It’s been said that the person who says something can’t be done is always right. Does this adage apply to crisis communication and crisis commun - [Getting Ready to Get Ready to Get Started to Begin](https://braudcommunications.com/getting-ready-to-get-ready-to-get-started-to-begin/) - by Gerard Braud Corporate public relations moves too slow. Not a day goes by that I don’t have a phone call with a public relations person who is telling me wha - [Don’t be an April Fool: Avoid Media Interview Clichés](https://braudcommunications.com/dont-be-an-april-fool-avoid-media-interview-cliches/) - By, Gerard Braud The demand for media training increases each spring. Since media training requires well written key messages, the first thing I do is ask each media training client to send their - [Expert Advice for Media Training Key Messages](https://braudcommunications.com/expert-advice-for-media-training-key-messages/) - By Gerard Braud Can we have an intimate, professional conversation? The presumption is you are an expert in public relations and that the executives and leaders where you work need expert key message - [Media Training in New Orleans, Baton Rouge & Louisiana](https://braudcommunications.com/media-training-in-new-orleans-baton-rouge-louisiana/) - Gerard Braud Media training in New Orleans Baton Rouge and other cities in Louisiana carry a special set of challenges. Usually the training is for spokesmen as - [Rural Electric Cooperative Communications: The Times Are Changing](https://braudcommunications.com/rural-electric-cooperative-communications-the-times-are-changing/) - Consider this Just a few years ago rural electric cooperatives were not under pressure to communicate rapidly with the media, members or employees. Today you ha - [Postpone Your Crisis: Crisis Communication Wisdom with a Twist](https://braudcommunications.com/postpone-your-crisis-crisis-communication-wisdom-with-a-twist/) - Gerard Braud Consider this scheduling your crisis may be the wave of the future. Rather than being ambushed and surprised by a sudden crisis that forces you in. - [GM Hires Crisis Communication Expert](https://braudcommunications.com/gm-hires-crisis-communication-expert/) - By Gerard Braud GM has hired a Crisis Communication Expert to help the company communicate their way out of a crisis surrounding their faulty ignition switches, - [Crisis Plan Truths](https://braudcommunications.com/crisis-plan-truths/) - By Gerard Braud Many public relations people who need a Crisis Communications Plan search for the words "crisis plan." This leads to problems. - [Crisis Team Truths](https://braudcommunications.com/crisis-team-truths/) - By Gerard Braud Many public relations people call their Crisis Communications Team a Crisis Team. The problem is, many other people in the same organization also claim to have a Crisis Team. - [Entry with Audio](https://braudcommunications.com/entry-with-audio-2/) - Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient. - [Social Media for Crisis Communications: Effective Communications for Critical Times (Like When “It” Hits the Fan)](https://braudcommunications.com/social-media-for-crisis-communications-effective-communications-for-critical-times-like-when-it-hits-the-fan/) - By Gerard Braud (Jared Bro) It is a challenge for public relations and crisis communication. In every workshop I teach, people ask, “How should a public relations team, company, non-profit or gover… - [Social Media for Crisis Communications: Are You a Social Media Hypocrite?](https://braudcommunications.com/are-you-a-social-media-hypocrite/) - Gerard Braud As we talk about social media for crisis communication we have to consider whether your audience uses social media and how they use it. But before. - [Social Media for Crisis Communications: Social Media Relationships Before Your Crisis](https://braudcommunications.com/social-media-relationships-before-your-crisis/) - By Gerard Braud In considering social media and crisis communication, let’s all agree that social media may cause your actual crisis. Other times, your crisis may be of your own making and social - [Social Media for Crisis Communications: The Social Media Listening Post in Crisis Communication](https://braudcommunications.com/the-social-media-listening-post-in-crisis-communication/) - By Gerard Braud Let’s look at several case studies to understand the impact of social media when it hits the fan. Social media allows us to communicate in a crisis social media - [Social Media for Crisis Communications: Crisis Communications and Social Media When You are a Little Part of a Big Story](https://braudcommunications.com/crisis-communications-and-social-media-when-you-are-a-little-part-of-a-big-story/) - By, Gerard Braud Sometimes your company, government agency or non-profit organization experiences a crisis that is isolated just to your organization. Sometimes - [Social Media for Crisis Communications: Why Social Media is Great in a Crisis for Search Engine Optimization](https://braudcommunications.com/why-social-media-is-great-in-a-crisis-for-search-engine-optimization/) - By Gerard Braud When a crisis happens people go to the Internet looking for information about your crisis. If your company government agency non profit organiza - [Social Media When It Hits the Fan: Follow-up for NRECA Connect 14 Conference](https://braudcommunications.com/social-media-when-it-hits-the-fan-follow-up-for-nreca-connect-14-conference/) - By Gerard Braud Here are your Free Crisis Communications Plan resources we discussedduring my NRECA conference presentation in San Antonio last week.Resource #1 - [Social Media for Crisis Communications: Social Media for Crisis Communication and the Generation Gap](https://braudcommunications.com/social-media-for-crisis-communication-and-the-generation-gap/) - Social Media for Crisis Communications: Social Media for Crisis Communication and the Generation Ga - [Social Media, Crisis Communications and the Severity Level of Your Crisis](https://braudcommunications.com/social-media-crisis-communications-and-the-severity-level-of-your-crisis/) - By Gerard Braud In every crisis communications plan that I write for a client, I have a page that establishes a severity level for the crisis. Traditionally the severity level is determined by injury - [Social Media When It Hits the Fan: NRECA Connect '14 Conference Teach Back](https://braudcommunications.com/social-media-when-it-hits-the-fan-nreca-connect-14-conference-teach-back/) - By Gerard Braud Last week at the NRECA Connect 14 Conference in San Antonio, Texas, you participated in the Social Media When It Hits the Fan presentation. Now - [Social Media for Crisis Communications: Social Media as the Cause of Your Crisis](https://braudcommunications.com/social-media-as-the-cause-of-your-crisis/) - By Gerard Braud As we examine the leadership gap, the generation gap and shiny new object syndrome let’s note that in many cases in the world of crisis communications - [The Social Media Force Fit Versus the Right Fit for Crisis Communications](https://braudcommunications.com/the-social-media-force-fit-versus-the-right-fit-for-crisis-communications/) - By Gerard Braud Your parents probably taught you there is a right place and a wrong place for everything. That is true for crisis communication and for social. - [Social Media for Crisis Communications: Social Media Confusion in Crisis Communication](https://braudcommunications.com/social-media-confusion-in-crisis-communication/) - By Gerard Braud It is difficult to control what gets said on social media during a crisis.Often the misinformation that is spread rapidly on social media causes - [7 Disturbing News Media Trends & How You Can Combat Them](https://braudcommunications.com/7-disturbing-news-media-trends-how-you-can-combat-them/) - By Gerard Braud The television news media continue to go from bad to worse. New disturbing trends have a huge impact on public relations, your media interactions, and the reputation and revenues - [Media Speculation Complicates Crisis Communications & Public Relations: Disturbing Media Trend #1](https://braudcommunications.com/media-speculation-complicates-crisis-communications-public-relations-disturbing-media-trend-1/) - By Gerard Braud If your job is to communicate with the media in the form of crisis communications or proactive public relations for a good news event, your life - [Breaking News is Broken and there is Nothing Breaking: Disturbing Media Trend #2](https://braudcommunications.com/breaking-news-is-broken-and-there-is-nothing-breaking-disturbing-media-trend-2/) - By Gerard Braud News media copycats make life more difficult in the world of crisis communications and public relations. More than ever before,your small crisis - [Disturbing News Trend #4: Trending Now](https://braudcommunications.com/disturbing-news-trend-4-trending-now/) - By Gerard Braud Trending today” or “trending now are phrases I hate to hear on television news. If news is defined as information that allows us to make smarter, - [Disturbing Media Trend #3: Exclusive](https://braudcommunications.com/disturbing-media-trend-3-exclusive/) - By Gerard Braud Who would have ever thought that your media interview would be proclaimed by the television news media as an exclusive when your interview might only be a run - [Disturbing Television News Trend #5: Caught on Video](https://braudcommunications.com/disturbing-television-news-trend-5-caught-on-video/) - By Gerard Braud For three decades I’ve used the sarcastic mixed metaphor, “If a tree falls in the woods and it is not caught on video tape, is it news? - [Disturbing Television News Trend #6: Social Media Backlash](https://braudcommunications.com/disturbing-television-news-trend-6-social-media-backlash/) - By Gerard Braud Social media is like a compass. A compass has 360 degrees or points on it. If you face one direction, the opposite direction is 180 degrees from you. - [Disturbing Television Media Trend #7: Unconfirmed Reports](https://braudcommunications.com/disturbing-television-media-trend-7-unconfirmed-reports/) - By Gerard Braud If the story of Chicken Little was told today, there is a strong likelihood that it would quickly be picked-up by, and reported by, the television news media. - [Lesson 2: The Big IF](https://braudcommunications.com/lesson-2-the-big-if-click-here-to-post-a-comment/) - By Gerard Braud www.braudcommunications.com The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question - [Lesson 3: It’s About Me](https://braudcommunications.com/lesson-3-its-about-me/) - By Gerard Braud www.braudcommunications.com My wife often reminds me that it’s not about me. But she forgets that I come from a 15 year career as a journalist, - [Lesson 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor](https://braudcommunications.com/lesson-4-they-took-me-out-of-context-and-they-left-my-best-stuff-on-the-cutting-room-floor/) - By Gerard Braud www.braudcommunications.com The 2 single biggest complaints I have heard from executives over the years, after they have done an interview - [Lesson 5: The Media is Biased](https://braudcommunications.com/lesson-5-the-media-is-biased/) - By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. - [Lesson 6: I Wonder What the Next Question Will Be?](https://braudcommunications.com/lesson-6-i-wonder-what-the-next-question-will-be/) - By Gerard Braud www.braudcommunications.com I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. - [Have You Stopped Communicating Yet?](https://braudcommunications.com/have-you-stopped-communicating-yet/) - Here’s a new warning about the Swine Flu. Beware if you work in an organization where everything is quickly going back to normal and being told to cease all com - [Lesson 7: Never get in a fight with someone who buys ink by the barrel](https://braudcommunications.com/lesson-7-never-get-in-a-fight-with-someone-who-buys-ink-by-the-barrel/) - By Gerard Braud www.braudcommunications.com I find it unbelievable that in the 21st century we still find executives who dont want to take on a reporter or news - [Lesson 8: The Facts Don’t Matter](https://braudcommunications.com/lesson-8-the-facts-dont-matter/) - By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” - [Lesson 9: The Myth about 3 Key Messages](https://braudcommunications.com/lesson-9-the-myth-about-3-key-messages/) - Gerard Braud www.braudcommunications.com So in the last lesson we talked about not letting facts get in the way of a good story. The secret is to keep it simple - [Lesson 10: What Does That Mean?](https://braudcommunications.com/lesson-10-what-does-that-mean/) - By Gerard Braud www.braudcommunications.com The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. - [Lesson 12: Passing the Cynic Test](https://braudcommunications.com/lesson-12-passing-the-cynic-test/) - By Gerard Braud (sign up for the free audio version of this program at gerard@braudcommunications.com) Reporters are among the biggest cynics in the world. - [Lesson 13: The Vote of Confidence or No Confidence](https://braudcommunications.com/lesson-13-the-vote-of-confidence-or-no-confidence/) - By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in a - [Lesson 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)](https://braudcommunications.com/lesson-11-why-do-they-interview-people-with-no-teeth-who-live-in-a-trailer-with-all-due-respect-to-trailer-dwellers/) - By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. - [Lessons 14: Reporters Like to Speculate](https://braudcommunications.com/lessons-14reporters-like-to-speculate/) - By Gerard Braud www.braudcommunications.com What’s the worst that could happen? How much worse could it get? But what if... ? Oh, those great “what if” questions. - [Lesson 15: How to Structure Media Training](https://braudcommunications.com/lesson-15-how-to-structure-media-training/) - By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in - [Lesson 16: Practice, even if you only have 5 minutes](https://braudcommunications.com/lesson-16-practice-even-if-you-only-have-5-minutes/) - By Gerard Braud www.braudcommunications.com In our last lesson we talked about how to structure a media training class and how I always tell the executives - [Lesson 17: What Makes the Media Say Wow! - Commit News](https://braudcommunications.com/lesson-17-what-makes-the-media-say-wow-commit-news/) - By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. It’s not that - [Lesson 18: Practicing for the Big Negative News Story](https://braudcommunications.com/lesson-18-practicing-for-the-big-negative-news-story/) - By Gerard Braud www.braudcommunications.com So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. - [Lesson 19: Preparing for a Desk Side Visit](https://braudcommunications.com/lesson-19-preparing-for-a-desk-side-visit/) - By Gerard Braud www.braudcommunications.com If you are a big organization, occasionally a reporter from a major media outlet will call and ask for permission to do a “desk side visit.” - [Lesson 20: The Secret to Internalizing Key Messages](https://braudcommunications.com/lesson-20-the-secret-to-internalizing-key-messages/) - By Gerard Braud www.braudcommunications.com In the early stages of media training, many students are skeptical about the concept of key messages. - [Crisis Communications & Hurricane Gustav](https://braudcommunications.com/crisis-communications-hurricane-gustav/) - If you would like to see my thought on how well my hometown and home state did with crisis communication during Hurricane Gustav http://blog.crisiscommunications - [Hard to Get News Coverage](https://braudcommunications.com/hard-to-get-news-coverage/) - Gerard Braud www.braudcommunications.com Would you believe me if I told you that as you read this more than 2-million U.S. citizens in the nation’s 4th largest - [Gerard's Day 1 Tip for 2009 - Dealing with the crisis](https://braudcommunications.com/gerards-day-1-tip-for-2009-dealing-with-the-crisis/) - Welcome to the New Year. Generally, the New Year is a time of great optimism, but heading into 2009 there is a lot of uncertainty. It’s going to be especially - [Gerard's Top 5 Tips for 2009 - Day Two - Can We Talk?](https://braudcommunications.com/gerards-top-5-tips-for-2009-day-two-can-we-talk/) - Your executives will be talking more in 2009 and so will your employees. With the economic issues we all face, the media and employees will be asking tough questions. - [Gerard's Top 5 Tips for 2009 - Day 3 - Wordsmith Wednesday](https://braudcommunications.com/gerards-top-5-tips-for-2009-day-3-wordsmith-wednesday/) - For 2009 I encourage you to join the legion of followers who partake in little something I invented called Wordsmith Wednesday. The reason I invented Wordsmith - [Gerard's Top 5 Tips for 2009 - Day 4 - Social Media Yea or Nay?](https://braudcommunications.com/gerards-top-5-tips-for-2009-day-4-social-media-yea-or-nay/) - Social Media is such a big topic for 2009 that I think I need to cover it in two aspects. Today we’ll look at defining it, determining if and when it should be - [Gerard's Top 5 Tips for 2009 - Day 5 - Social Media Training](https://braudcommunications.com/gerards-top-5-tips-for-2009-day-5-social-media-training/) - In 2009 I think you need to introduce Social Media Training where you work. I started teaching Social Media Training for 2 reason and the classes generally take - [Confessions of a Former Journalist: I've Canceled My Daily Newspaper](https://braudcommunications.com/confessions-of-a-former-journalist-ive-canceled-my-daily-newspaper/) - Yes, it's true. I've canceled my daily newspaper. This was a touch decision to make... especially since I have a degree in Journalism. For details on why, please listen to today's BraudCas - [BraudCast - A Social Media Breakthrough](https://braudcommunications.com/braudcast-a-social-media-breakthrough/) - A hazard of trying to force Social Media into the workplace is that 1) in some companies, many employees don't use computers at work and 2) where computers are used - [Spring, Fox News and Panyhose](https://braudcommunications.com/spring-fox-news-and-panyhose/) - There are blizzards, floods and tornadoes in the news -- all signs of a changing season. But you can never tell what season it is based on how Megan Kelly of Fox News dresses. - [I'm Trying to Give Away $100 and No One Will Take It](https://braudcommunications.com/are-you-the-middle-man-or-woman-i-am/) - By Gerard Braud www.braudcommunications.com I feel like such the Social Media middle man. Check this out... I was giving a keynote speech to 100 executives who belong to an association. - [Adjusting for Shut Down Newspapers & Laid Off Reporters](https://braudcommunications.com/adjusting-for-shut-down-newspapers-laid-off-reporters/) - By Gerard Braud www.braudcommunications.com As more newspapers shut down and lay off reporters, those of us in PR need to take heed and make a few adjustments. - [Swine Flu](https://braudcommunications.com/swine-flu/) - Swine Flu – those should be the first words out of your mouth when you get to the office today. The fact that there is a new global pandemic threat could be - [Swine Flu Rumors & Haig - Biden Syndrome](https://braudcommunications.com/swine-flu-rumors-haidbiden-syndrome/) - Swine Flu and Crisis Communications are our topic this morning. Two of the worst classic behaviors of crisis communications are beginning to take shape - [Media Training: Don’t Talk to the Media](https://braudcommunications.com/lesson-1-dont-talk-to-the-media/) - Gerard Braud www.braudcommunications.com This first lesson may seem counter intuitive, so let me explain what I mean. You don’t want to talk to the media, but to the media’s audience. - [Crisis Communications Statements That Say Nothing](https://braudcommunications.com/crisis-communications-statements-that-say-nothing/) - By Gerard Braud Leaders are slow to communicate in a crisis, so I get excited when I see an executive initiate some type of crisis communications. - [3 Ways to Refocus for Fall and Beyond: Better Public Relations After Summer's Distractions](https://braudcommunications.com/3-ways-to-refocus-for-fall-and-beyond-better-public-relations-after-summers-distractions/) - By Gerard Braud Is “work – life” balance possible for people in public relations? Experience tells me many public relations professionals get stressed trying to complete job - [Crisis Communications: 3 Steps to Take to Manage Social Media Trolls](https://braudcommunications.com/crisis-communications-3-steps-to-take-to-manage-social-media-trolls/) - By Gerard Braud Would you let social media trolls take over your social media sites? In your crisis communications plan what pre-determines how you will deal with social media trolls? - [Crisis Communication & Leadership: Lessons on Ninth Anniversary of Hurricane Katrina in New Orleans](https://braudcommunications.com/crisis-communication-leadership-lessons-on-ninth-anniversary-of-hurricane-katrina-in-new-orleans/) - Today marks the 9th anniversary of the crisis known as Hurricane Katrina. My contention is that the failure to plan for crisis communications lead to nearly 2,000 deaths in the city of my birth - [Crisis Communications: When Social Media is Mandatory, When it is Optional, and When it is Useless in a Crisis](https://braudcommunications.com/crisis-communications-when-social-media-is-mandatory-when-it-is-optional-and-when-it-is-useless-in-a-crisis/) - By Gerard Braud Many thanks to Shel Holtz for his crisis communications podcast that explores whether there is ever a right time to take your social media sites dark during a crisis. - [A nice entry](https://braudcommunications.com/a-nice-entry/) - Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus - [12 PR Questions to Ask About Ferguson](https://braudcommunications.com/12-pr-questions-to-ask-about-ferguson/) - By Gerard Braud Crisis communications, public relations media relations and community relations are a background story worth analyzing as the events of Ferguson - [Social Media Is Not Always the Right Fit for Reaching Your Audience in Every Crisis](https://braudcommunications.com/social-media-is-not-always-the-right-fit-for-reaching-your-audience-in-every-crisis/) - By Gerard Braud When I mentioned on a blog and BraudCast video recently that sometimes in a crisis, taking your brand Facebook page dark may be the best option - [Black Twitter, the Shooting of Michael Brown, and Crisis Communications In the Age of Social Media](https://braudcommunications.com/black-twitter-the-shooting-of-michael-brown-and-crisis-communications-in-the-age-of-social-media/) - By Gerard Braud The events in Ferguson, MO warrant the need for community leaders to activate their crisis communications plan, if they have one. - [Social Media Complicates Ebola Crisis Communications](https://braudcommunications.com/social-media-complicates-ebola-crisis-communications/) - By Gerard Braud [ If you've come to read this crisis communications post via a link by Agnes, please read my full response and rebuttal to her via this blog update. - [Crisis Communications Management: The Ebola Expert vs. The Social Media Celebrity Alarmist](https://braudcommunications.com/crisis-communications-management-the-expert-vs-the-social-media-celebrity-alarmist/) - By Gerard Braud Social media complicates crisis communications, especially when an expert is pitted against alarmists and detractors on social media. - [Three Media Training and Crisis Communications Tips for Doctors and Employers](https://braudcommunications.com/three-media-training-and-crisis-communications-tips-for-doctors-and-employers/) - By Gerard Braud The current Ebola crisis has the media calling upon their medical experts to communicate about infected patients being flown to the United States for treatment. - [3 Secrets to Undervaluing a Crisis Communication Plan](https://braudcommunications.com/3-secrets-to-undervaluing-a-crisis-communication-plan/) - By Gerard Braud Your expert crisis communication and public relations feedback is invited on this crisis communications case study. - [Crisis Communications Checklist: Four Hidden Problems that Lead to Failure](https://braudcommunications.com/crisis-communications-check-list-four-hidden-problems-that-lead-to-failure/) - By Gerard Braud Public relations people are always searching for a free crisis communications checklist, as though some expert in crisis communications has the magic solution in a free template. - [1 Confusing Name and 3 Things You Need to Know to Have to an Effective Crisis Communications Plan](https://braudcommunications.com/1-confusing-name-and-3-things-you-need-to-know-to-have-to-have-an-effective-crisis-communications-plan/) - By Gerard Braud Imagine this: You are eating dinner at a major corporate event. The event is only serving soup for dinner. You need only a spoon to eat the soup. - [A Crisis Plan vs. a Crisis Communications Plan](https://braudcommunications.com/a-crisis-plan-vs-a-crisis-communications-plan/) - By Gerard Braud One of the greatest problems in crisis management today is a lack of consistent definitions and names for the various plans needed by a business.By Gerard Braud One of the greatest problems in crisis management today is a lack of consistent definitions and names for the various plans needed by a business. You may read this and recognize you don’t have what you need. Crisis Plan Many companies have a document that they call a “Crisis Plan.” What they - [7 Disturbing News Media Trends and How They Are Complicating Your PR Job](https://braudcommunications.com/7-disturbing-news-media-trends-and-how-they-are-complicating-your-pr-job/) - By Gerard Braud If your job is to communicate with the media, your job is becoming more complicated because of these disturbing news media trends: - [The Conclusion of Disturbing Television News Trends](https://braudcommunications.com/the-conclusion-of-disturbing-television-news-trends/) - By Gerard Braud It is all about ratings Television news is all about ratings. What gets on television news is less about the publics need to know for the better - [How to Write a Crisis Communications Plan?](https://braudcommunications.com/how-to-write-a-crisis-communications-plan/) - By Gerard Braud How to write a crisis communications plan? That is a PR question asked daily by corporate communicators. How about I show you how to write a crisis communications plan? - [Disturbing Television Media Trend Bonus #8: Bad Imitation is Not Flattery](https://braudcommunications.com/disturbing-television-media-trend-bonus-8-bad-imitation-is-not-flattery/) - By Gerard Braud It has been said that imitation is the sincerest form of flattery. But in television news, imitation is usually the sincerest form of panic and desperation. - [5 Ebola Crisis Communications Considerations](https://braudcommunications.com/5-ebola-crisis-communications-considerations/) - By Gerard Braud Your personality type may decide the fate of your crisis communication response if the Ebola crisis touches your company (or the company for your work for.) - [Ebola Crisis Communication Planning and Crisis Management Planning](https://braudcommunications.com/ebola-crisis-communication-planning-and-crisis-management-planning/) - Is it too soon to talk about your Ebola crisis communications strategies and plan? A New York based public relations professional asked me that question today. - [Crisis Communication Leadership: Power of a Resignation](https://braudcommunications.com/crisis-communication-leadership-power-of-a-resignation/) - It is always a good thing in crisis management when the person at the top says, “The buck stops here,” and they are willing to resign because a significant crisis happened under their watch. - [Ethics and Honesty in a Crisis](https://braudcommunications.com/ethics-and-honesty-in-a-crisis/) - Conspiracy to hide the truth is not an effective form of crisis management. Telling a lie is not an effective form of crisis communications. - [NFL Crisis Sets Off Cynics](https://braudcommunications.com/nfl-crisis-sets-off-cynics/) - Don’t set me off. I’m a cynic. The NFL crisis and its flawed communications strategy continues to set off the cynic in me. - [Corporate Whitewashing](https://braudcommunications.com/corporate-whitewashing/) - By Gerard Braud The NFL now has two strikes against it for throwing money at advocacy groups and causes as a way to make it appear they care about an issue - [The NFL’s Commitment to a One-Year Crisis: 7 Mistakes Causing the Crisis to Drag On](https://braudcommunications.com/the-nfls-commitment-to-a-one-year-crisis-7-mistakes-causing-the-crisis-to-drag-on/) - By Gerard Braud What expert would advise their client to let a crisis drag on for one year? I suspect the answer is zero. - [NFL Crisis Lesson: 3 Steps to Good Ethics and Leadership in Crisis Management and Crisis Communications](https://braudcommunications.com/nfl-crisis-lesson-3-steps-to-good-ethics-and-leadership-in-crisis-management-and-crisis-communications/) - By Gerard Braud Crisis management and crisis communications depend upon honesty and ethical leadership. The easiest way to define good, ethical behavior - [3 Ways Your Brand Can Distance Itself from a Team, Athlete or Sport in Crisis](https://braudcommunications.com/3-ways-your-brand-can-distance-itself-from-a-team-athlete-of-sport-in-crisis/) - By Gerard Braud Brands live and die by sales. Sales associated with a star athlete or team are considered golden by many brands. But what happens in a crisis? - [Smoke, Mirrors and Diversion Do Not Work as a Crisis Communications or Crisis Management Strategy](https://braudcommunications.com/smoke-mirrors-and-diversion-do-not-work-as-a-crisis-communications-or-crisis-management-strategy/) - By Gerard Braud The NFL has appointed a panel of women to advise them on domestic abuse. Is this a viable crisis management strategy? - [Roger Goodell Fails to Lead NFL Out of Crisis - Gerard Braud Says Suspend Commissioner](https://braudcommunications.com/roger-goodell-fails-to-lead-nfl-out-of-crisis-gerard-braud-says-suspend-commissioner/) - By Gerard Braud Roger Goodell's news conference has not ended the NFL crisis. He failed to be a leader and he kicked the can down the road. - [Gerard Braud Shares NFL Crisis Communications Advice With Radio Host Kate Delaney of America Tonight and NBC Sports Radio](https://braudcommunications.com/gerard-braud-shares-nfl-crisis-communications-advice-with-radio-host-kate-delaney-of-america-tonight-and-nbc-sports-radio/) - As the communication silence continues from the NFL, everyone wants to know when the crisis will end. Kate Delaney called Gerard Braud for his expert opinion on the crisis. - [NFL Failed Crisis Management Amid Sponsor Pressure](https://braudcommunications.com/nfl-failed-crisis-management-amid-sponsor-pressure/) - By Gerard Braud The NFL’s failed crisis management is hitting them in the wallet. It is hitting teams hard, as players under suspicion of wrong-doing are singled out. - [Failed Crisis Management Leadership Hits Multiple NFL Players and Teams](https://braudcommunications.com/failed-crisis-management-leadership-hits-multiple-nfl-players-and-teams/) - By Gerard Braud The NFL crisis gets bigger in the absence of crisis management, crisis communications and good executive leadership. - [NFL Crisis Management and Crisis Communications Double Standard](https://braudcommunications.com/nfl-crisis-management-and-crisis-communications-double-standard/) - By Gerard Braud NFL Commissioner Roger Goodell missed a crisis management and crisis communications opportunity to end the Ray Rice crisis. - [The Financial Impact of Failed Crisis Management and Failed Crisis Communications](https://braudcommunications.com/the-financial-impact-of-failed-crisis-management-and-failed-crisis-communications/) - By Gerard Braud What is your plan when the crisis of another entity becomes your crisis, forcing upon you a crisis communications challenge? Observe the NFL crisis as it spreads, - [3 Questions to Ask about the Intersection of Crisis Management, Crisis Communication, and Crisis Communications Plans: The NFL](https://braudcommunications.com/3-questions-to-ask-about-the-intersection-of-crisis-management-crisis-communication-and-crisis-communications-plans-the-nfl/) - By Gerard Braud Another crisis management and crisis communication lesson plays out in the NFL as the Associated Press reports the NFL - [4 Crisis Communications Lessons as the NFL Management Struggles with the Ray Rice Smoldering Crisis](https://braudcommunications.com/4-crisis-communications-lessons-as-the-nfl-management-struggles-with-the-ray-rice-smoldering-crisis/) - By Gerard Braud The NFL has a crisis. Do they have a plan? Will the crisis get worse because of non-verbal communications? Can the NFL management communicate their way out of the crisis? - [Key Messages That Convey What’s In It For Your Audience: Apple iPhone 6](https://braudcommunications.com/key-messages-that-convey-whats-in-it-for-your-audience-apple-iphone-6/) - By Gerard Braud As I watch the Apple iPhone 6 roll out, I’m hearing lots of technical stuff. That’s great if you are a techno geek who cares about screen size, pixels and data points. - [Ebola Crisis Communications Lesson: Ask for Help](https://braudcommunications.com/ebola-crisis-communications-lesson-ask-for-help/) - Of all the Power Point presentations by his leadership team members, the CEO only stood and applauded the vice president who showed he was having difficulties in his division - [Media Training Tip: Ebola Crisis Communications Interviews](https://braudcommunications.com/media-training-tip-ebola-crisis-communications-interviews/) - The Ebola crisis has spawn a rash of spokespeople saying things to the media that should have never been said. If you are the public relations person responsible for writing statements - [Ebola Crisis Communication: Webinar Follow-up Resources](https://braudcommunications.com/ebola-crisis-communication-webinar-follow-up-resources/) - Here are the crisis communications, crisis management, and public relations resources promised in the Friday, October 17, 2014 CommPro.biz webinar and on the October 27, 2014 IABC webinar: - [Ebola Crisis Communication Plan Update: Ebola Hysteria Requires Communications](https://braudcommunications.com/ebola-crisis-communication-plan-update-ebola-hysteria-requires-communications/) - Business leaders and public relations professionals should continue to monitor signs of Ebola hysteria. The damage to the reputation and revenue of your organization is real. - [Ebola Crisis Communications Plan Question: Would an Expert Approve My Plan?](https://braudcommunications.com/ebola-crisis-communications-plan-question-would-an-expert-approve-my-plan/) - An expert would ask you these questions: 1. Count the pages of your crisis communications plan. If it is 6-10 pages long, it is likely only a list of standard operating procedures and not a true - [Ebola Crisis Communications, Finding God, and Your Leadership Team](https://braudcommunications.com/ebola-crisis-communications-finding-god-and-your-leadership-team/) - Executives and crisis communications enthusiasts remind me of criminals who find God 15 minutes after then enter prison, then forget God 15 minutes after they are back on the street. - [How Do I Get a Seat at the Table? Times of Crisis Management and Crisis Communications Present an Opportunity](https://braudcommunications.com/how-do-i-get-a-seat-at-the-table-times-of-crisis-management-and-crisis-communications-present-an-opportunity/) - Public relations people constantly ask, “How do I get a seat at the table?” The short answer for now is to take advantage of the Ebola hysteria. The seats are not handed out at the table. - [The Doctor of Crisis Communications](https://braudcommunications.com/the-doctor-of-crisis-communications/) - If you were a smoker and your doctor told you to stop or you would die of cancer, would you stop? If you had diabetes and your doctor told you to change your diet so you don’t die - [You’re “Excited” AND “Pleased” ??? Wow, That’s Effective Communications: NOT](https://braudcommunications.com/youre-excited-and-pleased-wow-thats-effective-communications-not/) - What if you learned that your writing and communications skills are really are sub-par? Would you want someone to tell you? Here is an example-- An IABC e-mail just reached my inbox - [Social Media Force Fit at KFC](https://braudcommunications.com/social-media-force-fit-at-kfc/) - By Gerard Braud A soft drink cup at KFC screamed, “SOCIAL MEDIA FORCE FIT,” as I munched on my original recipe drum stick. The cup had the hashtag “#HowDoYouKFC? - [Media Training 1: Don't Talk to the Media](https://braudcommunications.com/media-training-1-dont-talk-to-the-media/) - Editor's Note: To all of you that I have met at the conferences where I've been a speaker, through the webinars you’ve attended, or to the clients I’ve worked with directly - [Media Training Breakthrough 2: Ask Yourself the Big IF Question](https://braudcommunications.com/media-training-breakthrough-2-ask-yourself-the-big-if-question/) - By Gerard Braud www.braudcommunications.com The Big IF is what I call my philosophy of media training. I ask every executive that I media train this all important question: - [Media Training 3: It's About Me](https://braudcommunications.com/media-training-its-about-me/) - By Gerard Braud www.braudcommunications.com My wife often reminds me that it’s “not about me.” But she forgets that I come from a 15 year career as a journalist, - [Media Training 4: They Took Me Out of Context and They Left My Best Stuff on the Cutting Room Floor](https://braudcommunications.com/media-training-they-took-me-out-of-context-and-they-left-my-best-stuff-on-the-cutting-room-floor/) - By Gerard Braud www.braudcommunications.com The 2 single biggest complaints I have heard from executives over the years, after they have done an interview, - [Media Training 5: The Media are Biased](https://braudcommunications.com/media-training-the-media-is-biased/) - By Gerard Braud www.braudcommunications.com There is much debate about whether the media are biased; especially whether there is a liberal bias. - [Media Training 6: I Wonder What the Next Question Will Be?](https://braudcommunications.com/media-training-6-i-wonder-what-the-next-question-will-be/) - By Gerard Braud www.braudcommunications.com I want you to think for a moment about the last interview you did with a reporter. The reporter asks you a question then you start talking. - [Media Training 7: Never get in a fight with someone who buys ink by the barrel](https://braudcommunications.com/media-training-7-never-get-in-a-fight-with-someone-who-buys-ink-by-the-barrel/) - By Gerard Braud www.braudcommunications.com I find it unbelievable that in the 21st century we still find executives who don’t want to take on a reporter or news outlet - [Media Training 8: The Facts Don't Matter](https://braudcommunications.com/media-training-8-the-facts-dont-matter/) - By Gerard Braud www.braudcommunications.com One day, as a joke in the newsroom, I uttered the phrase, “don’t let the facts get in the way of a good story.” We all laughed. - [Media Training 9: The Myth about 3 Key Messages](https://braudcommunications.com/media-training-9-the-myth-about-3-key-messages/) - By Gerard Braud www.braudcommunications.com So in the last lesson, we talked about not letting facts get in the way of a good story. The secret is to keep it simple. - [Media Training 10: What Does That Mean?](https://braudcommunications.com/media-training-10-what-does-that-mean/) - By Gerard Braud www.braudcommunications.com The question I ask most often these days is, “What does that mean?” I’m relatively well educated. I’m well read. - [Media Training 11: Why do they interview people with no teeth who live in a trailer (with all due respect to trailer dwellers)](https://braudcommunications.com/media-training-11-why-do-they-interview-people-with-no-teeth-who-live-in-a-trailer-with-all-due-respect-to-trailer-dwellers/) - By Gerard Braud www.braudcommunications.com Let’s be respectful here and realize that many poor people don’t have either dental insurance or the ability to pay out of pocket for dental care. - [Media Training 12: Passing the Cynic Test](https://braudcommunications.com/media-training-12-passing-the-cynic-test/) - By Gerard Braud (sign up for the free audio version of this program at https://blog.braudcommunications.com/?p=397) Reporters are among the biggest cynics in the world. - [Media Training 13: The Vote of Confidence or No Confidence](https://braudcommunications.com/lesson-13-the-vote-of-confidence-or-no-confidence-2/) - By Gerard Braud www.braudcommunications.com In lesson 11 we discussed the fact that when there is an industrial accident and a spokesperson does not appear in - [Media Training 14: Reporters like to Speculate](https://braudcommunications.com/media-training-14-reporters-like-to-speculate/) - By Gerard Braud www.braudcommunications.com What’s the worst that could happen? How much worse could it get? But what if... ? Oh, those great “what if” questions. - [Media Training 15: How to Structure Media Training](https://braudcommunications.com/media-training-15-how-to-structure-media-training/) - By Gerard Braud www.braudcommunications.com One of the most difficult challenges I have in my job as a media trainer is to get executives to carve out time in their schedule for training. - [Media Training 16: Practice, even if you only have 5 minutes](https://braudcommunications.com/media-training-16-practice-even-if-you-only-have-5-minutes/) - By, Gerard Braud www.braudcommunications.com In our last lesson we talked about how to structure a media training class and how I always tell the executives - [Media Training 17: What Makes the Media Say Wow! - Commit News](https://braudcommunications.com/media-training-17-what-makes-the-media-say-wow-commit-news/) - By Gerard Braud www.braudcommunications.com As a reporter, I generally hated going to a news conference or a media event that was about good news. - [Media Training 18: Practicing for the Big Negative News Story](https://braudcommunications.com/media-training-18-practicing-for-the-big-negative-news-story/) - By Gerard Braud www.braudcommunications.com So far we’ve discussed what an ordinary media training program includes and we’ve discussed the need to practice before every interview. - [Media Training 19: Preparing for a Desk Side Visit](https://braudcommunications.com/media-training-19-preparing-for-a-desk-side-visit/) - By Gerard Braud www.braudcommunications.com If you are a big organization, occasionally a reporter from a major media outlet will call and ask for permission to do a “desk side visit.” - [Media Training 20: The Secret to Internalizing Key Messages](https://braudcommunications.com/media-training-20-the-secret-to-internalizing-key-messages/) - By Gerard Braud www.braudcommunications.com In the early stages of media training, many students are skeptical about the concept of key messages. Accepting key messages - [Media Training 21: The Secret to Handling Negative Questions](https://braudcommunications.com/media-training-21-the-secret-to-handling-negative-questions/) - By Gerard Braud www.braudcommunications.com Most questions from most reporters are negative. News in general tends to be negative because it is usually about serious change - [Media Training 22: The Power of Passion](https://braudcommunications.com/media-training-22-the-power-of-passion/) - By Gerard Braud www.braudcommunications.com Few things are as underestimated in a media interview as the passion a spokesperson conveys. - [Media Training 23: Selecting the Right Spokesperson](https://braudcommunications.com/media-training-23-selecting-the-right-spokesperson/) - By Gerard Braud www.braudcommunications.com Picking the right spokesperson really depends upon the situation. Many organizations tend to have two extremes in selecting spokespeople. - [Media Training 24: Death by News Conference](https://braudcommunications.com/media-training-24-death-by-news-conference/) - By Gerard Braud www.braudcommunications.com Many reporters fear what I often call “death by news conference.” In lesson 17 we discussed the concept of committing news as a premeditated act. - [Media Training 25: Social Media Training](https://braudcommunications.com/media-training-25-social-media-training/) - By Gerard Braud www.braudcommunications.com The internet, the media on the internet, and the proliferation of self-ordained pundits on the internet, has forever changed the world. - [Media Training 26: Looks are Important](https://braudcommunications.com/media-training-26-looks-are-important/) - By Gerard Braud www.braudcommunications.com Looks are important. With just three lessons left to go, I would be remiss not to cover some important basics - [Media Training 27: Body Language](https://braudcommunications.com/media-training-27-body-language/) - By Gerard Braud www.braudcommunications.com What you don’t say is often as important or more important than what you do say, when you are talking to a reporter. - [Media Training 28: Speaking Off the Record](https://braudcommunications.com/media-training-28-speaking-off-the-record/) - By Gerard Braud www.braudcommunications.com Never agree to speak off the record. This lesson really could end with just that phrase: Never speak off the record. - [Scroogenomics and the Company Christmas Party](https://braudcommunications.com/scroogenomics-and-the-company-christmas-party/) - In this joyous time of the year, have you noticed how grumpy some people are about their company Christmas party? Well, have you heard of Scroogenomics? - [Merry Christmas and Happy New Year](https://braudcommunications.com/merry-christmas-and-happy-new-year/) - It is time to turn your corporate work brain off. It is time to rest. We’ll be taking our blog silent until January 5, 2015. But before we go, you deserve a special thank you. - [Media Training 29: Conclusion](https://braudcommunications.com/media-training-29-conclusion/) - By Gerard Braud www.braudcommunications.com We began this 29 lesson discussion with the admonition, “Don’t talk to the media.” The original admonition was that you speak through the media - [What is Your Public Relations & Personal Epiphany?](https://braudcommunications.com/what-is-your-public-relations-personal-epiphany/) - I’d like you to stop for a moment as you plan for the New Year and your public relations goals. Reflect if you will, on the year that just ended, as well as the years before. - [A PR Epiphany About Your Value As a Public Relations Expert](https://braudcommunications.com/a-pr-epiphany-about-your-value-as-a-public-relations-expert/) - Did you find your moment of public relations epiphany following yesterday’s blog and BraudCast video? I’d love for you to write me at gerard@braudcommunications.com and tell me what it is. - [Public Relations Help for the Asking](https://braudcommunications.com/public-relations-help-for-the-asking/) - Today’s public relations epiphany is that too many people in public relations fail to ask for help when they need it. There are many sources for expert help and advice. - [The Fog of Decision Paralysis: A Lesson in Crisis Behavior](https://braudcommunications.com/the-fog-of-decision-paralysis-a-lesson-in-crisis-behavior/) - You should know it is fog season in New Orleans. With fog season comes some significant lessons about human behavior in a crisis. - [My Mentor is Dead](https://braudcommunications.com/my-mentor-is-dead/) - Wiley Hilburn, Jr. has died. He is the man who shaped my writing and my career as a journalist. Each day, I think of myself first as a writer, knowing that writing is the root of my media - [Selecting the Right Spokesperson: Should it be the CEO?](https://braudcommunications.com/selecting-the-right-spokesperson-should-it-be-the-ceo/) - In public relations, media training and crisis communications training, there are many debates about who should be your spokesperson for media interviews. - [A small gallery](https://braudcommunications.com/a-small-gallery/) - Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus - [Crisis Communications & Media Relations Strategies for Winter Storm Juno](https://braudcommunications.com/crisis-communications-media-relations-strategies-for-winter-storm-juno/) - By Gerard Braud Good media interview skills, a properly written crisis communications plan, and command of technology will be critical in the next few days as winter weather - [Marshawn Lynch and the High Cost of Super Bowl Media Interviews](https://braudcommunications.com/marshawn-lynch-and-the-high-cost-of-super-bowl-media-interviews/) - With Super Bowl media day at hand, Marshawn Lynch, the media shy Seattle Seahawk, can expect more attention for what he does NOT say than what he DOES say. - [Did New York City Overreact? A Crisis Communications Case Study](https://braudcommunications.com/did-new-york-city-overreact-a-crisis-communications-case-study/) - Yesterday’s crisis communications blog regarding the winter storm Juno and the #Blizzardof2015 promoted the idea of managing the expectations of those - [Crisis Communication Lessons for the Super Bowl Bound New England Patriots](https://braudcommunications.com/crisis-communication-lessons-for-the-super-bowl-bound-new-england-patriots/) - Why are we still talking about deflated footballs days before the Super Bowl? Best in class public relations, expert crisis communications, and expert media relations can be personified - [Super Bowl Media Interviews: How to Manipulate What a Reporter Writes](https://braudcommunications.com/super-bowl-media-interviews-how-to-manipulate-what-a-reporter-writes/) - How often do you do a media interview with the intended goal of having a specific quote used by the media? It is one of my intended goals for every media - [How to Select the Right Spokesperson? Should it be the PR person?](https://braudcommunications.com/how-to-select-the-right-spokesperson-should-it-be-the-pr-person/) - Who should be your media spokesperson in a crisis? In a recent blog, we reviewed Argument #1: The CEO Should Always Be the Spokesperson. - [Selecting the Right Spokesperson: Should it be Multiple People?](https://braudcommunications.com/selecting-the-right-spokesperson-should-it-be-multiple-people/) - Who should be your media spokesperson? In this series of blogs, we have reviewed the argument for the CEO serving as the spokesperson and the PR person serving as the media spokesperson. - [Je Suis Brian Williams](https://braudcommunications.com/je-suis-brian-williams/) - By Gerard Braud Amid the media stories and lingering crisis surrounding Brian Williams, I will raise these questions. 1. Was the story true to the teller? - [Brian Williams Suspended: Layers of a Media Crisis for NBC & Williams](https://braudcommunications.com/brian-williams-suspended-layers-of-a-media-crisis-for-nbc-williams/) - By Gerard Braud Leave it to Jon Stewart to once again be the expert voice of reason in modern media. He clearly points out in this crisis that there is the “Brian Williams Anchorman” persona - [Anderson Cooper 360 on the Brian Williams Crisis](https://braudcommunications.com/anderson-cooper-360-on-the-brian-williams-crisis/) - By Gerard Braud Anderson Cooper 360 is asking you on Twitter to respond to his question, Do you think Brian Williams can ever return to the news? - [Crisis Communication & Media Hide and Seek: The ExxonMobil Torrance Refinery Explosion](https://braudcommunications.com/crisis-communication-media-hide-and-seek-the-exxonmobil-torrance-refinery-explosion/) - By Gerard Braud – Where is the ExxonMobil news release for the ExxonMobil Torrance Refinery explosion? An explosion is a crisis, which requires expert crisis communications. - [Media Interview Training Tips from Jimmy Kimmel and the Oscars](https://braudcommunications.com/media-interview-training-tips-from-jimmy-kimmel-and-the-oscars/) - By Gerard Braud Media interviews are often composed of opinion questions. Jimmy Kimmel Live provides us with today’s timely media interview perspectives, with interviews about the Oscars. - [When “It Hits the Fan: Effective Communications for Critical Times](https://braudcommunications.com/when-it-hits-the-fan-effective-communications-for-critical-times/) - By Gerard Braud -- The need for crisis communication has never been greater. The need for speed in crisis communications has never been greater. - [Did the SNL ISIS Skit Go Too Far? A Lesson in Opinion Based Crisis Communications](https://braudcommunications.com/did-the-snl-isis-skit-go-too-far-a-lesson-in-opinion-based-crisis-communications/) - By Gerard Braud – In the classic sense, it is not a crisis, but there is an underlying crisis communications lesson regarding the Saturday Night Live sketch on February 28, 2015. - [Cold Facts About High Bills: Crisis Communications Tips for Angry Customers](https://braudcommunications.com/cold-facts-about-high-bills-crisis-communications-tips-for-angry-customers/) - By Gerard Braud – Today’s crisis communications tip looks at what happens when angry customers take to Facebook to complain about your company. - [The Self-Centered Media and How it Affects You  ](https://braudcommunications.com/the-self-centered-media-and-how-it-affects-you/) - By Gerard Braud – The media love their gadgets. They also love promoting their gadgets. At KSLA 12 in Shreveport, Louisiana, LifeEye12 was our mother ship. - [Brand Judgment Day](https://braudcommunications.com/brand-judgment-day/) - Gerard Braud – Judgment day in the Biblical sense is the Godly determination of your fate at the end of time. - [5 Media Interview Lessons to Remember: The Microphone is On and the Camera is Rolling](https://braudcommunications.com/5-media-interview-lessons-to-remember-the-microphone-is-on-and-the-camera-is-rolling/) - Gerard Braud – Robert Durst has a crisis on his hands here in New Orleans. He is under arrest on murder charges, because of a major media interview goof-up. - [5 Crisis Communication Tips to Prevent Secret Service Style Delays](https://braudcommunications.com/5-crisis-communication-tips-to-prevent-secret-service-style-delays/) - By Gerard Braud – Secret Service Director Joseph Clancy said it took five days before he was informed that a car carrying two agents struck a security barrier outside the White House. - [Social Media When “It” Hits the Fan](https://braudcommunications.com/social-media-when-it-hits-the-fan-2/) - By Gerard Braud Why are so many powerful people oblivious to the potent, negative power of social media Every day there is a new crisis communication case study - [When “It” Hits the Fan: A Crisis Communication Lesson on Speediness](https://braudcommunications.com/when-it-hits-the-fan-a-crisis-communication-lesson-on-speediness/) - By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the SynGas 2015 Conference in Tulsa. You can view today’s handout here. - [Great Sound Bites for Dumb Questions: Lessons in Crisis Communication & Media Training](https://braudcommunications.com/great-sound-bites-for-dumb-questions/) - By Gerard Braud The media, especially the 24 hour cable news channels, are asking some really dumb, speculative questions as they cover the tragic crash of Germanwings flight 9525 - [4 Media Relations Lessons from Rolling Stone and 5 Public Relations Ways to Deal With Bad Reporters](https://braudcommunications.com/4-media-relations-lessons-from-rolling-stone-and-5-public-relations-ways-to-deal-with-bad-reporters/) - By Gerard Braud – The Rolling Stone Magazine retraction of their University of Virginia gang rape story is filled with parallels I often warn of in my media training and crisis communications - [7 Media Training & Spokesperson Lessons from Rand Paul vs. Savannah Guthrie](https://braudcommunications.com/7-media-training-spokesperson-lessons-from-rand-paul-vs-savannah-guthrie/) - By Gerard Braud – The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. When the Times starts calling for observations - [Media Training Case Study: Political Season Is Upon Us](https://braudcommunications.com/media-training-case-study-political-season-is-upon-us/) - By Gerard Braud – In yesterday’s article I mentioned The New York Times called me Friday for a comment about Rand Paul’s hostile interview with NBC’s Savannah Guthrie. - [Media Training Case Study: The Hillary Clinton Campaign](https://braudcommunications.com/media-training-case-study-the-hillary-clinton-campaign/) - By Gerard Braud – The media lessons of Herman Cain, in our last article, should be heeded well by the Hillary Clinton campaign as well as by all public relations experts, CEOs and executives. - [5 Media Training Lessons About Parsing Your Words So You Are Never Taken Out of Context](https://braudcommunications.com/5-media-training-lessons-about-parsing-your-words-so-you-are-never-taken-out-of-context/) - By Gerard Braud – CEOs and other executives – in fact an enormous number of spokespeople I meet in media training classes -- all complain that in their past, - [#FireBrittMcHenry: The ESPN Media & Social Media Crisis](https://braudcommunications.com/firebrittmchenry-the-espn-media-social-media-crisis/) - By Gerard Braud-- How would you or your company handle the situation if one of your employees did what ESPN reporter Britt McHenry did? A media and social media crisis - [ESPN – The Clock is Ticking #FireBrittMcHenry: It’s Not About Forgiveness, But About Character](https://braudcommunications.com/espn-the-clock-is-ticking-firebrittmchenry-its-not-about-forgiveness-but-about-character/) - By Gerard Braud – The clock is ticking for ESPN. Will they put Britt McHenry back on the air after a 7-day suspension due to her viral video rant? In many crisis situations, an expert might counsel - [Bruce Jenner: 4 Media Lessons in Teasing, Ratings & Public Relations Pitching](https://braudcommunications.com/bruce-jenner-4-media-lesson-in-teasing-ratings-public-relations-pitching/) - By Gerard Braud – Pitching a story to the media is hard. Today I’m making a presentation to a group of public relations students at Loyola University in New Orleans. T - [When “It” Hits the Fan: Effective Crisis Communication for the Chemical Industry](https://braudcommunications.com/when-it-hits-the-fan-effective-crisis-communication-for-the-chemical-industry/) - By Gerard Braud – It’s an honor to be invited to deliver the morning keynote presentation today to the Chemistry Council of New Jersey at their 2015 Conference. - [4 Refreshing Public Relations, Crisis Communication and Media Relations Phrases](https://braudcommunications.com/4-refreshing-public-relations-crisis-communication-and-media-relations-phrases/) - By Gerard Braud – In the past three weeks there have been three big public relations crises that have lead to unprecedented crisis communication. - [Crisis Communications Through Technology and Social Media: The Earthquake Video](https://braudcommunications.com/crisis-communications-through-technology-and-social-media-the-earthquake-video/) - By Gerard Braud – The day is coming when you will need to be an expert in crisis communication using smart phone technology and social media. - [4 Considerations When Speaking About the Baltimore Crisis](https://braudcommunications.com/4-considerations-when-speaking-about-the-baltimore-crisis/) - By Gerard Braud What do you think about the crisis going on in Baltimore? Before you verbalize your answer, think not just about your answer to the question - [When “It” Hits the Fan – Hurricane Season Readiness & Effective Communications](https://braudcommunications.com/when-it-hits-the-fan-hurricane-season-readiness-effective-communications/) - By Gerard Braud – Forecasters are watching for what might be the development of the first hurricane of 2015. This happens just as the Louisiana Emergency Preparedness Association (LEPA) - [The Crisis Management Wake-up Call for Communities, Government, Law Enforcement and Business](https://braudcommunications.com/the-crisis-management-wake-up-call-for-communities-government-law-enforcement-and-business/) - By Gerard Braud -- Generally we talk about crisis communications. But sometimes, we need to talk about crisis management. If we manage a crisis - [Entry with Audio](https://braudcommunications.com/entry-with-audio/) - Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient - [4 Media Training & Interview Tips Courtesy of Jeb Bush & Megyn Kelly](https://braudcommunications.com/4-media-training-interview-tips-courtesy-of-jeb-bush-megyn-kelly/) - By Gerard Braud – Media training is not just about being an expert when it comes to answering a question. Media interview skills also require you to know how to ask questions of the reporter. - [5 Crisis Communications Lessons from Dr. Oz](https://braudcommunications.com/5-crisis-communications-lessons-from-dr-oz/) - By Gerard Braud – Dr. Mehmet Oz is in crisis communications mode. He has been making headlines in the media as medical colleagues criticize him for advice - [Media Interview Mistakes of Jeb Bush: The Sequel](https://braudcommunications.com/media-interview-mistakes-of-jeb-bush-the-sequel/) - By Gerard Braud – In yesterday’s blog we talked about the impact a bad media interview can have on a spokesperson, whether it is a candidate running for office or a corporate executive. - [3 Key Human Resources Considerations & 5 Strategies for Employee Communications in a Crisis](https://braudcommunications.com/3-key-human-resources-considerations-5-strategies-for-employee-communications-in-a-crisis/) - By Gerard Braud You’ve heard HR leaders and executives say it many times, “Our employees are our number one asset.” If this is true, should those same employees - [4 Media Training Tips from Marco Rubio’s Interview with Chris Wallace](https://braudcommunications.com/4-media-training-tips-from-marco-rubios-interview-with-chris-wallace/) - By Gerard Braud – I’m irritated by how Chris Wallace conducted his interview with Marco Rubio on Fox News Sunday. The media interview is generating a barrage - [6 PR Questions: Are You a Rug or a Flying Carpet?](https://braudcommunications.com/6-pr-questions-are-you-a-rug-or-a-flying-carpet/) - By Gerard Braud – In your public relations and communications role, which are you? Are you a rug or a flying carpet? My dream is for you to soar as a PR expert - [4 Tips to Avoid the Worst Sentence in a News Release](https://braudcommunications.com/4-tips-to-avoid-the-worst-sentence-in-a-news-release/) - By Gerard Braud – The worst sentence to begin a news release is, “We are excited to announce…” If you hire a so-called public relations expert to write your news release - [Hurricane Season Crisis & Emergency Communications: Why You Should be a CNN iReporter](https://braudcommunications.com/1-2/) - By Gerard Braud — The future of crisis and emergency communications in hurricanes, natural disasters and other weather related events, is in creating CNN iReports - [Tutorial #2 Lessons from Game Changing Crisis Communications for Hurricane Season](https://braudcommunications.com/2-2/) - Tutorial #2 by Gerard Braud, iReporter Evangelist With hurricane season upon us, and other violent weather such as floods, hail, and tornadoes hitting much of the United States - [Tutorial #3: How to Plan for Your Next Hurricane on a Clear Sunny Day](https://braudcommunications.com/3-2/) - Tutorial #3 CNN iReporter Evangelist Gerard Braud Everyday in June I will be sharing tutorials for effective crisis communications during hurricane season. - [Hurricane Season Tutorial #4: When Shooting Smart Phone Videos Consider "What is News?"](https://braudcommunications.com/4-2/) - Tutorial #4 By Gerard Braud, CNN iReporter Evangelist -- Creating and filming your own CNN iReports or smartphone videos is a useful tool for communicating with the media - [Social Media Collides With Mainstream Media: The Changing Landscape of Media Interviews in Good Times & Bad](https://braudcommunications.com/social-media-collides-with-mainstream-media-the-changing-landscape-of-media-interviews-in-good-times-bad/) - By Gerard Braud -- As social media and smart phones expand their reach, we are seeing a seismic shift that is sending tremors through the mainstream media landscape. - [Tutorial #5: Hurricane Season Crisis Communications Lessons from Hurricane Isaac](https://braudcommunications.com/5-2/) - Tutorial #5 By CNN iReporter Evangelist Gerard Braud -- So far this month, we have reviewed why you should be a CNN iReporter, or at the very least why you should learn to effectively - [Tutorial #6: Crisis Communications Technology for Hurricane Season](https://braudcommunications.com/6-2/) - Tutorial #6 by CNN iReporter Evangelist Gerard Braud -- In order to shoot your own videos to tell the story of your crisis, it is crucial that you have the right technology. - [Tutorial #7 How You Can Be the Source of Breaking News During Hurricane Season](https://braudcommunications.com/7-2/) - Tutorial #7 by Gerard Braud -- This month when you visit this blog, you will learn secrets about how and why you should be crazy about iReports and using smart phones and tablets to broadcast - [Tutorial #8: Telling Compare and Contrast Stories to the Media During Hurricane Season](https://braudcommunications.com/8-2/) - Tutorial #8 by Gerard Braud -- As mentioned in all my tutorials this month, my goal for you, if you are a spokesperson, public relations expert, or Public Information Officer (PIO) - [Tutorial #9: Smartphone Videos for Crisis Communications Start by Saying the Right Thing](https://braudcommunications.com/tutorial-9-what-to-say-to-be-a-good-cnn-ireporter/) - Tutorial #9 by Gerard Braud -- This tutorial is part of a series of articles posted in the month of June that explain how to be a good iReporter and how to make CNN iReports, or smartphone videos - [7 Frightening Media Realities for Public Relations](https://braudcommunications.com/7-frightening-media-realities-for-public-relations/) - By Gerard Braud –- As the media changes, your media relations strategy must change with it. We covered these changes and strategies in detail at the International Association of Business Communicator - [Tutorial #10 How to Manage the Expectations of Your Audience When Shooting Smartphone Videos During Your Crisis](https://braudcommunications.com/10-2/) - Tutorial #10 By Gerard Braud -- When making smartphone videos or CNN iReports, you need to plan your storytelling. Whether you are communicating as a public relations spokesperson - [Tutorial #11: Where to Look When Using Your iPhone or iPad for a Smartphone Selfie Video](https://braudcommunications.com/11-2/) - Tutorial #11 By Gerard Braud -- Learning to properly shoot smartphone videos as part of your crisis communications and media relations strategy is a skill every corporate spokesperson - [Tutorial #12: How to Create Proper Lighting When Creating Videos on Your Smartphone](https://braudcommunications.com/12-2/) - Tutorial # 12 By Gerard Braud -- Public relations professionals, emergency managers, corporate spokespeople and public information officers (PIO) need to create quality smartphone videos - [Tutorial #13 How to Get Good Audio for Your Crisis Communications Videos](https://braudcommunications.com/tutorial-13-how-to-get-good-audio-for-your-crisis-communications-videos/) - Tutorial #13 By Gerard Braud -- Creating smartphone or iPad videos for effective crisis communications is something that is not being done by enough Public Information Officers - [Tutorial #14 How to Frame Your Crisis Communications Videos Properly](https://braudcommunications.com/tutorial-14-how-to-frame-your-crisis-communications-videos-properly/) - Tutorial #14 By Gerard Braud -- Crisis communications videos are rarely created by corporate spokespeople, government officials, emergency managers, or public information officers (PIO). - [Tutorial #15 How to Prepare for a Live Skype Interview with Local or National Media](https://braudcommunications.com/tutorial-15-how-to-prepare-for-a-live-skype-interview-with-local-or-national-media/) - Tutorial # 15 By Gerard Braud -- In this series of 23 articles and videos, you will learn the skills needed to film and publish an online news report video about your crisis. - [Tutorial #16 How to Add Simple Yet Effective Movement to Your Web Video](https://braudcommunications.com/tutorial-16-how-to-add-simple-yet-effective-movement-to-your-web-video/) - Tutorial #16 By Gerard Braud -- If you decide to file a web video as part of your crisis communications or media relations strategy, you can speak directly to the media - [Tutorial #17 Using Skype as Part of Your Crisis Communications Plan](https://braudcommunications.com/tutorial-17-using-skype-as-part-of-your-crisis-communications-plan/) - Tutorial #17 by Gerard Braud -- As more media outlets cut back on the size of their news staff, they are seeking more videos provided by eyewitnesses or experts. - [Tutorial #18 How to Film a Reporter Style "Selfie" Standup with Your Smartphone](https://braudcommunications.com/tutorial-18-how-to-film-a-reporter-style-selfie-standup-with-your-smartphone/) - Tutorial #18 by Gerard Braud -- You may be wondering why you would want to upload your own selfie videos to the web during your crisis. - [Tutorial #19 What is B-Roll? Why You Should Videotape it and Send it to the Media During Your Crisis](https://braudcommunications.com/tutorial-19-what-is-b-roll-why-you-should-videotape-it-and-send-it-to-the-media-during-your-crisis/) - Tutorial #19 By Gerard Braud -- When uploading a video to the web or a CNN iReport during your crisis, you can either place yourself on camera as a narrator of events - [Tutorial #20 "Crap is King" How to Report on the Not-So-Serious, but Fascinating Topics with Your Smartphone](https://braudcommunications.com/tutorial-20-crap-is-king-how-to-report-on-the-not-so-serious-but-fascinating-topics-with-your-smartphone/) - Tutorial #20 By Gerard Braud -- Although this series teaches public information officers (PIOs), emergency managers, and corporate spokespeople to upload videos - [Tutorial #21 Great New Technology for Uploading Videos to the Web During Your Crisis](https://braudcommunications.com/tutorial-21-great-new-technology-for-uploading-videos-to-the-web-during-your-crisis/) - Tutorial #21 by Gerard Braud-- In this series of tutorials I have reviewed the basics on getting great audio, perfecting your lighting, and how to hold your smart device. - [Tutorial #22 Keep Your Web Videos Short and Sweet](https://braudcommunications.com/tutorial-22-keep-your-web-videos-short-and-sweet/) - Tutorial #22 by Gerard Braud, -- When you watch a video on the web, in just seconds you determine if you will keep watching or if you will move onto something else. - [Tutorial #23 Your Official Responsibility as a Public Relations Professional or Corporate Spokesperson](https://braudcommunications.com/tutorial-23-your-official-responsiblity-as-a-public-relations-professional-or-corporate-spokesperson/) - Tutorial #23 by Gerard Braud -- These 23 crisis communication tutorials are meant to inform you and help you realize your official responsibility as a spokesperson. - [The Hurricane Katrina Prediction – What We Knew 15 Years Before the Flooding](https://braudcommunications.com/the-hurricane-katrina-prediction-what-we-knew-15-years-before-the-flooding/) - As a former storm chaser and TV reporter, my belief is that proper communications from New Orleans officials, before Hurricane Katrina, would have greatly minimized the human crisis - [Hurricane Katrina Truth #1 – Silver Linings in Muddy Waters – Thank You](https://braudcommunications.com/hurricane-katrina-truth-1-silver-lining-in-muddy-waters-thank-you/) - By Gerard Braud – The Hurricane Katrina 10th Anniversary has to begin with the words thank you. The silver lining in the muddy waters was the overwhelming outpo - [Hurricane Katrina Truth #2 – New Orleans Will Flood Again - Find Out Why & How to Stop It](https://braudcommunications.com/hurricane-katrina-truth-2-restore-the-wetlands/) - By Gerard Braud – As we remember Hurricane Katrina 10 years ago, there needs to be strong communication from experts about how natural defenses, such as coastal marshes, can avert a crisis - [Hurricane Katrina Truth #3– Stop Repeating the Problems](https://braudcommunications.com/hurricane-katrina-truth-3-stop-repeating-the-problems/) - By Gerard Braud – On the 10th anniversary of Hurricane Katrina devastating New Orleans, and coastal Louisiana and Mississippi, I’m reflecting on the old adage that says - [Please Share Your Public Relations Smarts: Here is How](https://braudcommunications.com/please-share-your-public-relations-smarts-here-is-how/) - Because you are so darn smart, it is time to share YOUR smarts. Your bite size bits of best practices are valuable to others just like you. So --- ta-dah, drum roll – behold, - [BraudCast Question: Who should be your spokesperson in a crisis?](https://braudcommunications.com/braudcast-question-who-should-be-your-spokesperson-in-a-crisis/) - In the public relations industry there is often a debate about who should be the spokesperson for a company in acrisis. Some may argue that it should be the CEO - [BraudCast Answer: Who should be your spokesperson in a crisis?](https://braudcommunications.com/braudcast-answer-who-should-be-your-spokesperson-in-a-crisis/) - Some experts say a media trained public relations professional should take the lead as the spokesperson in a crisis, while others suggest sympathetic statement - [BraudCast Question: How quickly do you need to issue a public statement when a crisis happens?](https://braudcommunications.com/braudcast-question-how-quickly-do-you-need-to-issue-a-public-statement-when-a-crisis-happens/) - Organizations often spend hours writing press releases and public statements and reviewing them with their public relations professionals and legal teams before - [BraudCast Answer: How quickly do you need to issue a public statement when a crisis happens?](https://braudcommunications.com/braudcast-answer-how-quickly-do-you-need-to-issue-a-public-statement-when-a-crisis-happens/) - Companies, schools, and various organizations often spend hours writing press releases from scratch and reviewing them with their public relations managers and - [BraudCast Question: When Should Your CEO Be Your Spokesperson?](https://braudcommunications.com/braudcast-question-when-should-your-ceo-be-your-spokesperson/) - By Gerard Braud – Some public relations professionals and corporate communicators argue that the CEO should always be the spokesperson for effective communications - [BraudCast Answer: When should your CEO be your spokesperson?](https://braudcommunications.com/braudcast-answer-when-should-your-ceo-be-your-spokesperson/) - By Gerard Braud – Public relations professionals and corporate communications managers have weighed in across the globe to answer the question, When should your CEO be your spokesperson? - [BraudCast Question: What is your best advice to persuade your executives or CEO to take a media training class?](https://braudcommunications.com/braudcast-question-how-do-you-persuade-your-executives-or-ceo-to-take-a-media-training-class/) - By Gerard Braud – CEOs and executives may fear embarrassment in a media training class, they may have a hectic schedule, or can't justify spending their revenue - [BraudCast Answer: What is your best advice to persuade your executives or CEO to take a media training class?](https://braudcommunications.com/braudcast-answer-what-is-your-best-advice-to-persuade-your-executives-or-ceo-to-take-a-media-training-class/) - By Gerard Braud – It can be extremely difficult for public relations and corporate communications teams to convince their CEO or executives that one bad interview can severely - [BraudCast Question: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?](https://braudcommunications.com/braudcast-question-how-do-you-get-your-executives-to-buy-into-the-concept-of-using-social-media-if-your-organization-is-not-yet-using-it/) - By Gerard Braud – This week question is, How do you get your executives to buy into the concept of using social media if your organization is not yet using it? - [BraudCast Answer: How do you get your executives to buy into the concept of using social media if your organization is not yet using it?](https://braudcommunications.com/braudcast-answer-how-do-you-get-your-executives-to-buy-into-the-concept-of-using-social-media-if-your-organization-is-not-yet-using-it/) - By Gerard Braud – Some communicators are still trying to make a case to their executives to use social media for their organization. They may be trying to - [Budgeting for 2016](https://braudcommunications.com/budgeting-for-2016/) - By Gerard Braud – For many of you it is budgeting season. You either ask for it now or you don’t get to do what you want a year from now. For others, it is that - [IABC Calgary Conference Podcast: Top Takeaway Crisis Communications Lessons](https://braudcommunications.com/iabc-calgary-conference-podcast-top-takeaway-crisis-communications-lessons/) - As a keynote speaker at the IABC Canada-West Region Conference, I was asked to do a podcast discussing crisis communications lessons for […] - [BraudCast Question: How do you effectively talk to your spokesperson after they have screwed up in a media interview?](https://braudcommunications.com/braudcast-question-how-do-you-effectively-talk-to-your-spokesperson-after-they-have-screwed-up-in-a-media-interview/) - By Gerard Braud – This week the BraudCast question is, "How do you effectively talk to your spokesperson after they have screwed up in a media interview?" - [Can David Vitter Overcome Reputational Damage from a Crisis He Created?](https://braudcommunications.com/can-david-vitter-overcome-reputational-damage-from-a-crisis-he-created/) - By Gerard Braud – In the world of crisis communications many will offer the expert advice that recovery is about reputational damage and repair. - [Thank You Gifts from Gerard Braud](https://braudcommunications.com/thank-you-gifts-from-gerard-braud-3/) - As we approach Thanksgiving in the U.S. I’d like […] - [The Graduation Speech Crowdsourced by Social Media: Louisiana Tech University Commencement Address by Gerard Braud](https://braudcommunications.com/the-graduation-speech-crowdsourced-by-social-media-lousiana-tech-university-commencement-address-by-gerard-braud/) - Gerard Braud Think about it: Today's college graduates have spent half of their lives on mobile devices and social media. This was the inspiration behind the idea of going to social media to as… - [What is your best tip for writing great quotes for news releases?](https://braudcommunications.com/what-is-your-best-tip-for-writing-great-quotes-for-news-releases/) - Gerard Braud, crisis communications expert, poses a question for public relations professionals, asking them to share their best practices. - [You answered: What is your best tip for writing a great quote for a news release?](https://braudcommunications.com/you-answered-what-is-your-best-tip-for-writing-a-great-quote-for-a-news-release/) - Gerard Braud, crisis communications expert, shares media relations and public relations professional's best advice on writing great quotes for news releases. - [Sharing Your Answers: Does the CEO need to be the spokesperson each time in a crisis?](https://braudcommunications.com/sharing-your-answers-does-the-ceo-need-to-be-the-spokesperson-each-time-in-a-crisis/) - Crisis communications expert Gerard Braud shares a follow-up video regarding a media relations question he posed earlier this week. - [Is it Ever Okay to Ask a Reporter a Question?](https://braudcommunications.com/is-it-ever-okay-to-ask-a-reporter-a-question/) - Crisis communications expert Gerard Braud poses a discussion question for public relations and media relations experts to answer on his social media accounts this week. - [What's the Best Way to Talk to Your Spokesperson About Their Messed Up Media Interview?](https://braudcommunications.com/whats-the-best-way-to-talk-to-your-spokesperson-about-their-messed-up-media-interview/) - Crisis expert Gerard Braud poses a question for media relations and public relations professionals regarding how to effectively talk to a spokesperson after a failed media interview. - [Maverick Media Training: 3 Secrets to Greater Media Interview Success](https://braudcommunications.com/maverick-media-training-3-secrets-to-greater-media-interview-success/) - Crisis expert and media trainer Gerard Braud shares a few secrets to effective media interviews and a few takeaways from his IABC pre-conference session. - [When Crisis Strikes: 3 Ways to Think, Act, and Communicate Like a Reporter](https://braudcommunications.com/when-crisis-strikes-3-ways-to-think-act-and-communicate-like-a-reporter/) - By Gerard Braud You can’t turn on the television without a major crisis, tragedy, or disaster dominating the 24-hour news cycle. Through what lens do you view these events? - [Should social media be a part of your crisis communications plan and strategy?](https://braudcommunications.com/should-social-media-be-a-part-of-your-crisis-communications-plan-and-strategy/) - By Gerard Braud – It is time for you to voice your opinion on crisis communications plans and strategy. Each week we seek your best PR practices on the BraudCast. - [You answered: Should social media be a part of your crisis communications strategy?](https://braudcommunications.com/you-answered-should-social-media-be-a-part-of-your-crisis-communications-strategy/) - By Gerard Braud – Social media has changed the way that corporate communicators must react to effectively manage a crisis. This week public relations and media - [How do you talk to your spokesperson after they've screwed up in a media interview?](https://braudcommunications.com/how-do-you-talk-to-your-spokesperson-after-theyve-screwed-up-in-a-media-interview/) - Gerard Braud, crisis communications expert, asks PR professionals their best advice for talking to spokespeople after they've screwed up in a media interview. - [You answered: How do you talk to your spokesperson after they have messed up their media interview?](https://braudcommunications.com/you-answered-how-do-you-talk-to-your-spokesperson-after-they-have-messed-up-their-media-interview/) - Crisis communications expert Gerard Braud shares a follow-up video regarding the responses public relations professionals posted on social media about media interview screw ups. - [Are news releases dead?](https://braudcommunications.com/are-news-releases-dead/) - Crisis communications expert, Gerard Braud, asks a question to public relations professionals about using news releases. - [The Lovebirds of Luling, Louisiana: The Passing of Allen & Sophie Braud](https://braudcommunications.com/the-lovebirds-of-luling-louisiana-the-passing-of-allen-sophie-braud/) - How fitting it is that my mother, Sophie Mongrue Braud, passed away this morning on this beautiful Mardi Gras Day at the age of 91. My dad, Allen Joseph Braud, passed away just 47 days - [You answered: Are News Releases Dead?](https://braudcommunications.com/you-answered-are-news-releases-dead/) - Crisis communications expert Gerard Braud shares what public relations professionals have to say about the effectiveness of publishing news releases. - [What is the worst way to begin a news release?](https://braudcommunications.com/what-is-the-worst-way-to-begin-a-news-release/) - Crisis communications expert Gerard Braud poses a question for public relations and corporate communications professionals regarding news releases. - [How Do You Best Respond When People Get Angry On Your Social Media Site?](https://braudcommunications.com/how-do-you-best-respond-when-people-get-angry-on-your-social-media-site/) - Crisis communications and media relations expert Gerard Braud poses a question about social media for his colleagues. - [Your answers: How do you best respond when people get angry on your social media site?](https://braudcommunications.com/your-answers-how-do-you-best-respond-when-people-get-angry-on-your-social-media-site/) - Crisis communication expert Gerard Braud shares how pubic relations and corporate communicators manage negative feedback on social media. - [If Your Leadership Team Listens to Corporate Lawyers More Than They Listen to the Public Relations Team How Do You Rectify That?](https://braudcommunications.com/if-your-leadership-team-listens-to-corporate-lawyers-more-than-they-listen-to-the-public-relations-team-how-do-you-rectify-that/) - Crisis communications expert Gerard Braud poses a question for public relations and communications professionals. - [Corporate Communicators Answered: What Do You Do When Leadership Listens to Lawyers more than the PR Team?](https://braudcommunications.com/your-answers-what-do-you-do-when-leadership-listens-to-lawyers-more-than-the-pr-team/) - Crisis communications expert Gerard Braud shares a follow-up video where public relations professionals weigh in on a pressing topic. - [What role should your internal communications team play during a crisis?](https://braudcommunications.com/what-role-should-your-internal-communications-team-play-during-a-crisis/) - Crisis expert Gerard Braud poses a question for internal communications and corporate communications teams. - [Your answers: What role should your internal communications team play during a crisis?](https://braudcommunications.com/your-answers-what-role-should-your-internal-communications-team-play-during-a-crisis/) - Crisis communications expert Gerard Braud shares a follow up video featuring answers to a corporate communications question he asked earlier this week. - [Your answers: What is the Worst Way to Begin a News Release?](https://braudcommunications.com/your-answers-what-is-the-worst-way-to-begin-a-news-release/) - Gerard Braud, crisis communications expert, shares what his corporate communications colleagues said about bad PR news releases. - [What is the best way to get in touch with a busy reporter?](https://braudcommunications.com/what-is-the-best-way-to-get-in-touch-with-a-busy-reporter/) - Crisis communications expert Gerard Braud poses a media relations question for corporate communications and public relations professionals. - [You Answered: What is the Best Way to Get in Touch with a Busy Reporter?](https://braudcommunications.com/you-answered-what-is-the-best-way-to-get-in-touch-with-a-busy-reporter/) - Crisis expert Gerard Braud shares a follow-up video regarding how public relations professionals gain the attention of the media. - [Featuring your tips: Should companies have a social media policy for employees?](https://braudcommunications.com/featuring-your-tips-should-companies-have-a-social-media-policy-for-employees/) - Media trainer and crisis expert Gerard Braud posts a follow-up video to a question he posed earlier this week regarding company social media policies. - [Does the CEO need to be the spokesperson each time in a crisis?](https://braudcommunications.com/does-the-ceo-need-to-be-the-spokesperson-each-time-in-a-crisis/) - Crisis communications expert Gerard Braud poses a media relations question for senior communicators and public relations professionals. - [Discussing Your Media Relations Tips: Is It Ever Okay to Ask a Reporter a Question?](https://braudcommunications.com/discussing-your-media-relations-tips-is-it-ever-okay-to-ask-a-reporter-a-question/) - By Gerard Braud – Earlier this week we posed a discussion question for corporate communicators and public relations professionals. They have weighed in by - [Crisis Communication Discussion Question: How Long Should the Plan Be?](https://braudcommunications.com/crisis-communication-discussion-question-how-long-should-the-plan-be/) - Crisis expert Gerard Braud poses a crisis communications discussion question for corporate communicators to answer on social media. - [Crisis Communications Tips: How Long Should a Crisis Plan Be?](https://braudcommunications.com/crisis-communications-tips-how-long-should-a-crisis-plan-be/) - Crisis expert Gerard Braud shares a follow up video from Monday's crisis communications question, sharing your best tips as well as his opinion. - [Question of the week: Should companies have a social media policy for employees?](https://braudcommunications.com/question-of-the-week-should-companies-have-a-social-media-policy-for-employees/) - Crisis expert Gerard Braud poses a weekly question for corporate communications, crisis communications, and public relations experts to discuss on social media. - [Please share your thoughts: Is it ever appropriate to talk off the record?](https://braudcommunications.com/please-share-your-thoughts-is-it-ever-appropriate-to-talk-off-the-record/) - Crisis expert Gerard Braud shares a media relations question for communications professionals to answer on social media. - [Sharing Your Tips: Is It Ever Appropriate to Talk Off the Record?](https://braudcommunications.com/sharing-your-tips-is-it-ever-appropriate-to-talk-off-the-record/) - Crisis communication expert Gerard Braud shares tips from media relations and public relations professionals on a question he posed. - [What Should You Do if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?](https://braudcommunications.com/what-should-you-do-if-your-leadership-team-listens-to-corporate-lawyers-more-than-the-pr-team/) - Crisis communications expert Gerard Braud shares a public relations discussion question this week regarding corporate lawyers and corporate communications professionals. - [Sharing Your Answers: What if Your Leadership Team Listens to Corporate Lawyers More Than the PR Team?](https://braudcommunications.com/sharing-your-answers-what-if-your-leadership-team-listens-to-corporate-lawyers-more-than-the-pr-team/) - Crisis expert Gerard Braud shares a follow-up video regarding a public relations and corporate communications question he posed earlier this week. - [Please Share Your Thoughts: Does the CEO Need to be the Spokesperson Each Time in a Crisis?](https://braudcommunications.com/please-share-your-thoughts-does-the-ceo-need-to-be-the-spokesperson-each-time-in-a-crisis/) - Crisis communications expert Gerard Braud asks public relations and media relations professionals for their expert advice on a discussion question. - [You Answered "Does the CEO Need to be the Spokesperson Each Time in a Crisis?"](https://braudcommunications.com/you-answered-does-the-ceo-need-to-be-the-spokesperson-each-time-in-a-crisis/) - Crisis communications expert Gerard Braud shares his expert advice on this PR topic, as well as the answers that corporate communicators shared on his social media channels. - [Sharing Your Advice on Talking to a Spokesperson After a Bad Media Interview](https://braudcommunications.com/sharing-your-advice-on-talking-to-a-spokesperson-after-a-bad-media-interview/) - Crisis expert Gerard Braud shares his public relations and media relations advice, as well as his colleague's advice on a discussion question. - [Please weigh in: Should companies have a social media policy for employees?](https://braudcommunications.com/please-weigh-in-should-companies-have-a-social-media-policy-for-employees/) - Crisis expert Gerard Braud poses a question for public relations and human resources professionals regarding social media policies. - [What the Pros Advised: Should your company have a social media policy for employees?](https://braudcommunications.com/what-the-pros-advised-should-your-company-have-a-social-media-policy-for-employees/) - Crisis expert Gerard Braud poses a question regarding company social media policies. - [Media Relations Question: What's the Best Way to Get in Touch with a Busy Reporter?](https://braudcommunications.com/media-relations-question-whats-the-best-way-to-get-in-touch-with-a-busy-reporter/) - Crisis expert Gerard Braud poses a media relations discussion question for public relations and corporate communications professionals. - [Featuring Your PR Tips: What's the Best Way to Get in Touch with a Busy Reporter?](https://braudcommunications.com/featuring-your-pr-tips-whats-the-best-way-to-get-in-touch-with-a-busy-reporter/) - Crisis expert Gerard Braud features a follow-up video where he is sharing public relations and media relations tips from his BraudCast YouTube Channel viewers. - [Please comment: How long should a crisis communications plan be?](https://braudcommunications.com/please-comment-how-long-should-a-crisis-communications-plan-be/) - Crisis expert Gerard Braud asks a question to public relations professionals regarding crisis communications plans. - [Sharing Your Tips: How long should a crisis communications plan be?](https://braudcommunications.com/sharing-your-tips-how-long-should-a-crisis-communications-plan-be/) - Gerard Braud, crisis communication consultant, shares a follow up video from a question he posed earlier this week. - [Please Answer: How can you persuade your CEO to take a media training class?](https://braudcommunications.com/please-answer-how-can-you-persuade-your-ceo-to-take-a-media-training-class/) - Crisis expert and media trainer Gerard Braud poses a media relations question for public relations and media relations professionals. - [Featuring Your Answers: Getting Your Leader, CEO, Executive to a Media Training Class](https://braudcommunications.com/featuring-your-answers-getting-your-leader-ceo-executive-to-a-media-training-class/) - By Gerard Braud – It can be very difficult for public relations and media relations professionals to persuade their CEO to schedule a media training class. - [Share your media relations advice: Is it ever okay to go off the record?](https://braudcommunications.com/share-your-media-relations-advice-is-it-ever-okay-to-go-off-the-record/) - Crisis expert and media relations expert Gerard Braud poses a questions for public relations and corporate communications professionals to respond to on his social media accounts. - [Featuring Your Media Relations Advice: Is it Ever Okay to Go Off the Record?](https://braudcommunications.com/featuring-your-media-relations-advice-is-it-ever-okay-to-go-off-the-record/) - Crisis communications expert Gerard Braud provides a follow-up video answering a media relations question he posed earlier this week on social media. - [Public Relations Question: What Role Should Your Internal Communications Team Play in a Crisis?](https://braudcommunications.com/public-relations-question-what-role-should-your-internal-communications-team-play-in-a-crisis/) - Crisis communications expert Gerard Braud poses a question on his social media accounts seeking discussion on a crisis management question. - [Sharing Your Social Media Comments: What Role Should Your Internal Communications Team Play During a Crisis?](https://braudcommunications.com/sharing-your-social-media-comments-what-role-should-your-internal-communications-team-play-during-a-crisis/) - Crisis communications expert Gerard Braud shares tips from corporate communicators regarding the role of the internal communications team in a crisis. - [PR Discussion Question: How fast do you need to release a public statement in a crisis?](https://braudcommunications.com/pr-discussion-question-how-fast-do-you-need-to-release-a-public-statement-in-a-crisis/) - Crisis communications expert Gerard Braud poses a discussion question for public relations professionals regarding a media relations topic. - [Featuring Your Answers: How Quickly Do You Need to Issue a Public Statement in a Crisis?](https://braudcommunications.com/featuring-your-answers-how-quickly-do-you-need-to-issue-a-public-statement-in-a-crisis/) - Crisis communications expert Gerard Braud shares a follow-up video to feature PR professional's best practices on a media relations discussion question. - [Asking for your PR opinion: What is your best tip for writing great quotes for news releases?](https://braudcommunications.com/asking-for-your-pr-opinion-what-is-your-best-tip-for-writing-great-quotes-for-news-releases/) - Crisis expert Gerard Braud poses a media relations discussion question for public relations and corporate communications professionals regarding writing quotes. - [Sharing Your Tips for Writing Great Quotes for News Releases](https://braudcommunications.com/sharing-your-tips-for-writing-great-quotes-for-news-releases/) - Crisis communication expert and former reporter Gerard Braud shares a follow-up video featuring PR tips for writing great quotes for news releases. - [We Want to Hear From You: Is it Ever Okay to Ask a Reporter a Question?](https://braudcommunications.com/we-want-to-hear-from-you-is-it-ever-okay-to-ask-a-reporter-a-question/) - Crisis expert Gerard Braud poses a media relations discussion question for corporate communications and public relations professionals. - [Featuring Your Tips: Is it ever okay to ask a reporter a question?](https://braudcommunications.com/featuring-your-tips-is-it-ever-okay-to-ask-a-reporter-a-question/) - Crisis expert Gerard Braud shares a follow-up video based on a media relations discussion question he posed earlier this week. - [Share Your Opinions: When Should Your CEO Be Your Spokesperson?](https://braudcommunications.com/share-your-opinions-when-should-your-ceo-be-your-spokesperson/) - Crisis expert Gerard Braud shares a media relations discussion question for PR experts to answer on social media this week. - [Sharing Your Tips: When Should Your CEO Be Your Spokesperson?](https://braudcommunications.com/sharing-your-tips-when-should-your-ceo-be-your-spokesperson/) - Crisis expert Gerard Braud shares a follow-up video featuring media relations tips from his social media followers. - [Comment Please: In a crisis, who should be the company spokesperson?](https://braudcommunications.com/comment-please-in-a-crisis-who-should-be-the-company-spokesperson/) - Crisis expert Gerard Braud poses a question for media relations experts and corporate communicators to answer on social media. - [Crisis Communication Tip: Who Should Be Your Spokesperson in a Crisis?](https://braudcommunications.com/sharing-your-answers-who-should-be-your-spokesperson-in-a-crisis/) - Crisis communications expert Gerard Braud shares PR best practices from media relations and corporate communications professionals. - [Discussion Question: Should you get in a fight with someone who buys ink by the barrel?](https://braudcommunications.com/discussion-question-should-you-get-in-a-fight-with-someone-who-buys-ink-by-the-barrel/) - Crisis communication expert Gerard Braud poses a media relations question regarding an old expression used in the public relations industry. - [Your Answers: Is it true you should never get in a fight with someone who buys ink by the barrel?](https://braudcommunications.com/your-answers-is-it-true-you-should-never-get-in-a-fight-with-someone-who-buys-ink-by-the-barrel/) - Crisis communications expert Gerard Braud shares a follow-up video from a media relations discussion question he posted earlier this week. - [Please comment: What should you do when a reporter goes on a witch hunt?](https://braudcommunications.com/please-comment-what-should-you-do-when-a-reporter-goes-on-a-witch-hunt/) - Crisis communications expert Gerard Braud poses a media relations discussion question for PR experts to discuss on social media. - [Featuring Your Tips: What should you do when a reporter goes on a witch hunt?](https://braudcommunications.com/featuring-your-tips-what-should-you-do-when-a-reporter-goes-on-a-witch-hunt/) - Crisis communications expert Gerard Braud features a follow up video sharing public relations and corporate communications professional's best PR practices. - [Comment with Your Tips: What's the best way to begin a news release?](https://braudcommunications.com/comment-with-your-tips-whats-the-best-way-to-begin-a-news-release/) - Crisis expert Gerard Braud poses a question for corporate communicators and PR specialists to answer regarding their best tips for writing great news releases. - [Sharing Your Tips: What is the best way to begin a news release?](https://braudcommunications.com/sharing-your-tips-what-is-the-best-way-to-begin-a-news-release/) - Crisis expert Gerard Braud features a follow-up video where he shares press release writing tips from PR experts and corporate communicators. - [Comment please: What should you wear in a media interview?](https://braudcommunications.com/comment-please-what-should-you-wear-in-a-media-interview/) - Crisis communications expert Gerard Braud polls PR and media relations experts on social media to find out what they think is the most appropriate way to dress for a media interview. - [Tips From Our Viewers: What Should You Wear in a Media Interview?](https://braudcommunications.com/tips-from-our-viewers-what-should-you-wear-in-a-media-interview/) - Crisis communication expert Gerard Braud shares a video featuring social media contributor's best advice for dressing for a media interview. - [Share your tips: What is the fastest way to get a news release issued when there is a crisis?](https://braudcommunications.com/share-your-tips-what-is-the-fastest-way-to-get-a-news-release-issued-when-there-is-a-crisis/) - Crisis communication expert Gerard Braud poses a question for corporate communicators, asking how they get well-written news releases issued to the media in a timely manner. - [Featuring Your Answers: What is the fastest way to get a news release issued when there is a crisis?](https://braudcommunications.com/featuring-your-answers-what-is-the-fastest-way-to-get-a-news-release-issued-when-there-is-a-crisis/) - This week here on the BraudCast channel we are seeking your opinion on public and media relations question. What is the fastest way to get a news release issue - [PR Discussion Question: What should you do if a reporter takes you out of context?](https://braudcommunications.com/pr-discussion-question-what-should-you-do-if-a-reporter-takes-you-out-of-context/) - Crisis communications expert Gerard Braud poses a media relations discussion question for PR professionals to answer. - [Your Answers are Featured: What should you do if a reporter takes you out of context?](https://braudcommunications.com/your-answers-are-featured-what-should-you-do-if-a-reporter-takes-you-out-of-context/) - Crisis communications expert Gerard Braud shares his follower's public relations and media relations tips on a discussion question he asked earlier this week. - [What do you think? If a reporter calls you, how long do you have to prepare before you have to call back?](https://braudcommunications.com/what-do-you-think-if-a-reporter-calls-you-how-long-do-you-have-to-prepare-before-you-have-to-call-back/) - Crisis communications expert Gerard Braud poses a question for his social media followers who have expertise in public relations and media relations. - [If a reporter calls you how long do you have to prepare before you have to call them back? PR Discussion Question](https://braudcommunications.com/if-a-reporter-calls-you-how-long-do-you-have-to-prepare-before-you-have-to-call-them-back-pr-discussion-question/) - Crisis communications expert Gerard Braud provides tips from PR and media relations experts on a discussion question he posed earlier this week. - [What is the proper posture when you are sitting for a live media interview?](https://braudcommunications.com/what-is-the-proper-posture-when-you-are-sitting-for-a-live-media-interview/) - Crisis communication expert Gerard Braud poses a PR discussion question for media relations and public relations experts to answer on social media. - [What's the proper posture when you are sitting for a live media interview? Tips from social media](https://braudcommunications.com/whats-the-proper-posture-when-you-are-sitting-for-a-live-media-interview-tips-from-social-media/) - Crisis communications expert Gerard Braud features a follow-up video with answers from PR experts on social media on a discussion question he posed earlier this week. - [What's the best way to get media coverage for a ribbon cutting?](https://braudcommunications.com/whats-the-best-way-to-get-media-coverage-for-a-ribbon-cutting/) - Crisis communications expert Gerard Braud poses a media relations discussion question for his social media followers to answer this week. - [Should you write for the written word or the spoken word? Share your answers](https://braudcommunications.com/should-you-write-for-the-written-word-or-the-spoken-word-share-your-answers/) - Crisis communications expert Gerard Braud asks a public relations question regarding if corporate communicators should write for the written or spoken word. - [How can you keep a spokesperson from sounding stiff and rehearsed during a media interview?](https://braudcommunications.com/how-can-you-keep-a-spokesperson-from-sounding-stiff-and-rehearsed-during-a-media-interview/) - Crisis expert Gerard Braud asks social media followers and public relations experts a discussion question to comment on and share their expertise. - [How to keep a spokesperson from sounding stiff and rehearsed during a media interview - Media Relations Tips](https://braudcommunications.com/how-to-keep-a-spokesperson-from-sounding-stiff-and-rehearsed-during-a-media-interview-media-relations-tips/) - Crisis communications expert Gerard Braud shares a follow-up video from a media relations discussion question he posed earlier this week to social media followers and PR experts. - [How to Keep a CEO From Talking Too Long in a Speech](https://braudcommunications.com/how-to-keep-a-ceo-from-talking-too-long-in-a-speech/) - Crisis expert Gerard Braud shares a video asking public relations professionals the question, "How do you keep your CEO from talking too long in a speech?" - [How to Keep a CEO From Talking Too Long in a Speech: PR Tips](https://braudcommunications.com/how-to-keep-a-ceo-from-talking-too-long-in-a-speech-pr-tips/) - Crisis expert Gerard Braud shares a follow-up video featuring public relations professional's answers on the question, "How do you keep your CEO from talking too long in a speech?" - [How can you stop saying "um" in a media interview?](https://braudcommunications.com/how-can-you-stop-saying-um-in-a-media-interview/) - Corporate communicators and public relations professionals can tell when a spokesperson has not been effectively media trained. They may stutter, say the wrong things, or use fillers like "um," and "… - [What's the best way to write a crisis communications plan?](https://braudcommunications.com/whats-the-best-way-to-write-a-crisis-communications-plan/) - Crisis communications expert Gerard Braud polls social media to ask "What's the best way to write a crisis communications plan?" - [How Long Should an Online Video Be?](https://braudcommunications.com/how-long-should-an-online-video-be/) - Crisis communications and media relations expert Gerard Braud poses a public relations discussion question. - [Should men wear makeup in a media interview? Media Relations Discussion Question](https://braudcommunications.com/should-men-wear-makeup-in-a-media-interview-media-relations-discussion-question/) - Crisis communications expert Gerard Braud asks media relations and PR professionals, "Should men wear makeup in a media interview?" - [Should men wear makeup in a media interview? PR Tips](https://braudcommunications.com/should-men-wear-makeup-in-a-media-interview-pr-tips/) - Crisis communications expert Gerard Braud shares media relations tips on a discussion question he posed earlier this week. - [Should you write a letter to the editor for a bad story or let it die?](https://braudcommunications.com/should-you-write-a-letter-to-the-editor-for-a-bad-story-or-let-it-die/) - Crisis communication expert Gerard Braud polls social media to ask, "Should you write a letter to the editor for a bad story, or let it die?" - [Should you write a letter to the editor for a bad story, or let it die? PR Tips](https://braudcommunications.com/should-you-write-a-letter-to-the-editor-for-a-bad-story-or-let-it-die-pr-tips/) - Crisis communications expert Gerard Braud polled social media to ask, "Should you write a letter to the editor for a bad story, or let it die?" - [What should you do if an executive does a presentation that goes badly & goes viral on social media?](https://braudcommunications.com/what-should-you-do-if-an-executive-does-a-presentation-that-goes-badly-goes-viral-on-social-media/) - Crisis communication expert Gerard Braud polls PR experts to ask, "What should you do if an executive does a presentation that goes badly and goes viral on social media?" - [What should be included in an employee social media policy?](https://braudcommunications.com/what-should-be-included-in-an-employee-social-media-policy/) - Crisis communications expert Gerard Braud asks public relations professionals, "What should be included in an employee social media policy?" - [If someone writes something negative on your corporate Facebook page, should you delete it?](https://braudcommunications.com/if-someone-writes-something-negative-on-your-corporate-facebook-page-should-you-delete-it/) - Crisis communications expert Gerard Braud asks public relations professionals, "If someone writes something negative on your corporate Facebook page, should you delete it?" - [What should you do if an executive does a presentation that goes badly and goes viral on social media? PR Tips](https://braudcommunications.com/what-should-you-do-if-an-executive-does-a-presentation-that-goes-badly-and-goes-viral-on-social-media-pr-tips/) - Crisis communications expert Gerard Braud shares tips on a discussion question he posed earlier this week, "What should you do if an executive does a presentation that goes badly and goes viral on social media?" - [What should be included in an employee social media policy? Tips from Followers](https://braudcommunications.com/what-should-be-included-in-an-employee-social-media-policy-tips-from-followers/) - Crisis communications expert Gerard Braud asked his social media followers, "What should be included in an employee social media policy?" He is now sharing their tips from social media as well as his best advice. - [If someone writes something negative on your corporate Facebook page, should you delete it? Sharing tips from followers](https://braudcommunications.com/if-someone-writes-something-negative-on-your-corporate-facebook-page-should-you-delete-it-sharing-tips-from-followers/) - Crisis communications expert Gerard Braud asked his social media followers, "If someone writes something negative on your corporate Facebook page, should you delete it?" - [When you are being interviewed for television, where should you look? The reporter or at the camera?](https://braudcommunications.com/when-you-are-being-interviewed-for-television-where-should-you-look-the-reporter-or-at-the-camera/) - Crisis communications expert Gerard Braud poses a question for social media this week asking, when being interviewed for TV, should you look at the reporter or the camera? - [When you are being interviewed for television, where should you look? The reporter or at the camera?](https://braudcommunications.com/when-you-are-being-interviewed-for-television-where-should-you-look-the-reporter-or-at-the-camera-2/) - Crisis communications expert Gerard Braud shares a video featuring tips from followers on where to look during a media interview. - [What should you do if you are in the middle of a television interview and you know you've said something wrong? Please comment!](https://braudcommunications.com/what-should-you-do-if-you-are-in-the-middle-of-a-television-interview-and-you-know-youve-said-something-wrong-please-comment/) - Crisis communications expert Gerard Braud polls social media to ask PR experts, "What should you do if you are in the middle of a television interview and you know you've said something wrong?" - [What should you do if you are in the middle of a television interview and you know you've said something wrong? Tips from PR Experts](https://braudcommunications.com/what-should-you-do-if-you-are-in-the-middle-of-a-television-interview-and-you-know-youve-said-something-wrong-tips-from-pr-experts/) - Crisis communications expert Gerard Braud polled social media to ask, "What should you do if you are in the middle of a television interview and you know you've said something wrong?" - [How do you stop saying "um" in a media interview?](https://braudcommunications.com/how-do-you-stop-saying-um-in-a-media-interview/) - Crisis communications expert Gerard Braud polls social media to ask how to stop saying "um" in a media interview. - [Best Way to Write a Crisis Communications Plan : PR Discussion](https://braudcommunications.com/best-way-to-write-a-crisis-communications-plan-pr-discussion/) - Crisis communications expert Gerard Braud asks social media for their best tips on writing a crisis communications plan. - [The Best Way to Write a Crisis Communications Plan: Tips from Followers](https://braudcommunications.com/the-best-way-to-write-a-crisis-communications-plan-tips-from-followers/) - Crisis communications expert Gerard Braud asked his social media followers, "What's the best way to write a crisis communications plan?" - [Why do they say men should wear makeup in a media interview?](https://braudcommunications.com/why-do-they-say-men-should-wear-makeup-in-a-media-interview/) - Crisis communications expert Gerard Braud asks public relations professionals, "Why do they say men should wear makeup in a media interview?" - [Why do they say men should wear makeup in a media interview? PR Tips](https://braudcommunications.com/why-do-they-say-men-should-wear-makeup-in-a-media-interview-pr-tips/) - Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "Why do they say men should wear makeup in a media interview?" - [What should you do with your hands in a media interview? PR Discussion Question](https://braudcommunications.com/what-should-you-do-with-your-hands-in-a-media-interview-pr-discussion-question/) - Crisis communications expert Gerard Braud poses a media relations question for public relations professionals and corporate communicators. - [How long should an online video be?](https://braudcommunications.com/how-long-should-an-online-video-be-2/) - Crisis communications expert Gerard Braud poses a discussion question for public relations and corporate communications professionals. - [Public Relations Tips: How Long Should an Online Video Be?](https://braudcommunications.com/public-relations-tips-how-long-should-an-online-video-be/) - Crisis communications expert Gerard Braud shares a follow up video from a public relations discussion question he posed earlier this week. - [Crisis Communications Question: Is it ever appropriate to say "no comment" in a media interview?](https://braudcommunications.com/crisis-communications-question-is-it-ever-appropriate-to-say-no-comment-in-a-media-interview/) - Crisis communications expert Gerard Braud asks his social media followers, "Is it ever appropriate to say 'no comment' in a media interview?" - [Public Relations Question: What's the Best Piece of PR Advice You Were Ever Given?](https://braudcommunications.com/public-relations-question-whats-the-best-piece-of-pr-advice-you-were-ever-given/) - Crisis communications expert Gerard Braud poses a question for corporate communications and public relations professionals. - [Rethink Social Media Crisis Communications](https://braudcommunications.com/rethink-social-media-crisis-communications/) - Crisis communications expert Gerard Braud provides a number of social media tips for effective crisis communication. - [Is it ever appropriate to say "no comment" in a media interview? Your PR Tips](https://braudcommunications.com/is-it-ever-appropriate-to-say-no-comment-in-a-media-interview-your-pr-tips/) - Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "Is it ever appropriate to say “no comment” in a media interview?" - [What's the Best Way to Get to Know Your Local Reporters?](https://braudcommunications.com/whats-the-best-way-to-get-to-know-your-local-reporters/) - Crisis communications expert Gerard Braud poses a media relations discussion question for his followers. - [Stop Unselling: Crisis Communications Tip for United Airlines](https://braudcommunications.com/stop-unselling-crisis-communications-tip-for-united-airlines/) - Crisis communication expert Gerard Braud shares valuable crisis communications tip for public relations and corporate communications teams to implement. - [United Airline’s Flawed Apology: 4 Lessons in Crisis Communications](https://braudcommunications.com/united-airlines-flawed-apology-4-lessons-in-crisis-communications/) - Crisis communication expert Gerard Braud shares four lessons you should consider to have effective crisis communications, based on the United Airlines PR crisis. - [Crisis Communication Question: What's the worst phrase you've heard in a crisis communications statement?](https://braudcommunications.com/crisis-communication-question-whats-the-worst-phrase-youve-heard-in-a-crisis-communications-statement/) - Crisis communications expert Gerard Braud poses a PR and media relations discussion question for corporate communications professionals to answer on social media. - [PR Question: Is it ever appropriate for an executive to give their opinion about politics?](https://braudcommunications.com/pr-question-is-it-ever-appropriate-for-an-executive-to-give-their-opinion-about-politics/) - Crisis communications expert Gerard Braud shares a public relations discussion question for social media followers to answer. - [PR Tips: Is it ever appropriate for an executive to give their opinion about politics?](https://braudcommunications.com/pr-tips-is-it-ever-appropriate-for-an-executive-to-give-their-opinion-about-politics/) - Crisis communications expert Gerard Braud shares tips from corporate communications professionals on a topic he question he posed earlier this week. - [Media Relations Discussion Question: Is it ever okay to fake quotes for your CEO?](https://braudcommunications.com/is-it-ever-okay-to-fake-quotes-for-your-ceo/) - Crisis communications expert Gerard Braud asks media relations experts, "Is it ever okay to fake quotes for your CEO?" - [What crazy employee act on social media caused a company to write or change their social media policy?](https://braudcommunications.com/what-crazy-employee-act-on-social-media-caused-a-company-to-write-or-change-their-social-media-policy/) - Generic social media policies can be spread across social media from consultants and public relations professionals. How can you tell if these all of cover for - [Crisis Communications Tips on: Is it Okay to Write Fake Quotes for Your CEO?](https://braudcommunications.com/crisis-communications-tips-on-is-it-okay-to-write-fake-quotes-for-your-ceo/) - Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "Is it ever okay to fake quotes for your CEO?" - [Crisis Communications Discussion Question: What should your first words be in a media interview?](https://braudcommunications.com/crisis-communications-discussion-question-what-should-your-first-words-be-in-a-media-interview/) - Crisis communications expert Gerard Braud asks media relations experts, "What should your first words be in a media interview?" - ["What should your first words be in a media interview?" PR Tips](https://braudcommunications.com/what-should-your-first-words-be-in-a-media-interview-pr-tips/) - Crisis communications expert Gerard Braud asked public relations professionals, and media relations experts, "What should your first words be in a media interview?" - [What's the Best Piece of Advice You Were Ever Given for Writing a News Release?](https://braudcommunications.com/best-piece-of-advice-for-news-release/) - Crisis communications expert Gerard Braud shares a public relations writing discussion question. - [What's the best piece of advice you were ever given for doing a media interview?](https://braudcommunications.com/whats-the-best-piece-of-advice-you-were-ever-given-for-doing-a-media-interview/) - Crisis communications expert Gerard Braud poses a PR discussion question for his social media followers - [Is Facebook an Effective Communication Tool for Businesses?](https://braudcommunications.com/is-facebook-an-effective-communication-tool-for-businesses/) - Social media tips can be spread across social media from consultants and public relations professionals. Communication tips can come from industry professionals - [Expert Crisis Communications & Crisis Management Begin with Managing Expectations](https://braudcommunications.com/expert-crisis-communications-crisis-management-begin-with-managing-expectations/) - Crisis communication expert Gerard Braud shares a number of crisis communications lessons from Hurricane Harvey. - [PR Discussion Question: What's the Best Way to Get to Know Your Local Reporters?](https://braudcommunications.com/pr-discussion-question-whats-the-best-way-to-get-to-know-your-local-reporters/) - Crisis communications expert Gerard Braud poses a PR discussion question for social media followers and communications experts. - [Media Relations Tips on the Best Way to Get to Know Your Local Reporters](https://braudcommunications.com/media-relations-tips-on-the-best-way-to-get-to-know-your-local-reporters/) - Gerard Braud, crisis communications expert, polled social media to ask PR and media relations experts to share their best practices. - [PR Discussion Question: Which is more important in a media interview – emotion or details?](https://braudcommunications.com/pr-discussion-question-which-is-more-important-in-a-media-interview-emotion-or-details/) - Crisis expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, "Which is more important in a media interview – emotion or details? - [PR Tips on: Which is more important in a media interview – emotion or details?](https://braudcommunications.com/pr-tips-on-which-is-more-important-in-a-media-interview-emotion-or-details/) - Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "Which is more important in a media interview – emotion or details?" - [PR Discussion Question: What are the worst phrases you've heard in a crisis communications statement?](https://braudcommunications.com/pr-discussion-question-what-are-the-worst-phrases-youve-heard-in-a-crisis-communications-statement/) - Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts a PR discussion question. - [The Worst Crisis Communications Phrases You've Heard](https://braudcommunications.com/the-worst-crisis-communications-phrases-youve-heard/) - Crisis communications expert Gerard Braud shares answers from his social media followers, public relations professionals, and media relations experts. - [What's the Best Piece of Crisis Communication Advice You Were Ever Given?](https://braudcommunications.com/whats-the-best-piece-of-crisis-communication-advice-you-were-ever-given/) - Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, "What's the best piece of crisis communications advice you were ever given?" - [What's the best piece of public relations advice you were ever given? Sharing follower's answers](https://braudcommunications.com/whats-the-best-piece-of-public-relations-advice-you-were-ever-given-sharing-followers-answers/) - Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "What's the best piece of public relations advice you were ever given?" - [Follower's Tips on: What's the best piece of crisis communications advice you were ever given?](https://braudcommunications.com/followers-tips-on-whats-the-best-piece-of-crisis-communications-advice-you-were-ever-given/) - Crisis communication expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "What's the best piece of crisis communications advice you were ever given?" - [Has a crazy employee social media act ever caused your company to create or change your social media policy?](https://braudcommunications.com/has-a-crazy-employee-social-media-act-ever-caused-your-company-to-create-or-change-your-social-media-policy/) - Crisis communications expert Gerard Braud shares a crisis communications, public relations, and social media discussion question with his social media followers. - [PR Writing Discussion Question: Best Tip You've Ever Received for Writing News Releases](https://braudcommunications.com/pr-writing-discussion-question-best-tip-youve-ever-received-for-writing-news-releases/) - Crisis communications expert Gerard Braud shares a PR discussion question on the best advice his social media followers were ever given for writing a news release. - [Crisis Communications Tips on: The Best Piece of Advice on Writing News Releases](https://braudcommunications.com/crisis-communications-tips-on-the-best-piece-of-advice-on-writing-news-releases/) - Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "What's the best piece of advice you were ever given for writing a news release?" - [What's the best piece of advice you were ever given for doing media interviews?](https://braudcommunications.com/whats-the-best-piece-of-advice-you-were-ever-given-for-doing-media-interviews/) - Crisis communications expert Gerard Braud asks public relations professionals, and media relations experts, "What's the best piece of advice you were ever given for doing media interviews?" - [Public Relations Tips On: The best piece of advice you were ever given for doing media interviews](https://braudcommunications.com/public-relations-tips-on-the-best-piece-of-advice-you-were-ever-given-for-doing-media-interviews/) - Crisis communications expert Gerard Braud asked public relations professionals, and media relations experts, "What's the best piece of advice you were ever given for doing media interviews?" - [What's the best piece of media relations advice you were ever given?](https://braudcommunications.com/whats-the-best-piece-of-media-relations-advice-you-were-ever-given/) - Crisis communication expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts a discussion question. - [PR Discussion Question: How to React When an Executive's Presentation Goes Bad and is Shared on Social Media?](https://braudcommunications.com/pr-discussion-question-how-to-react-when-an-executives-presentation-goes-bad-and-is-shared-on-social-media/) - Crisis communications expert Gerard Braud polls social media to ask a public relations and crisis management discussion question. - [PR Tips on How to Handle When an Executive's Bad Presentation is Shared on Social Media](https://braudcommunications.com/pr-tips-on-how-to-handle-an-executives-bad-presentation-that-was-shared-on-social-media/) - Crisis communications and media training expert Gerard Braud polled social media to ask a public relations and corporate communications discussion question. - [What are Your Tips for Writing a Crisis Communications Plan?](https://braudcommunications.com/what-are-your-tips-for-writing-a-crisis-communications-plan/) - Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, "What's your best tip for writing a crisis communication plan?" - [Tips from Media Training Experts: Should you write a letter to the editor for a bad story?](https://braudcommunications.com/tips-from-media-training-experts-should-you-write-a-letter-to-the-editor-for-a-bad-story/) - Crisis communications expert Gerard Braud shares tips from experts on how to handle a negative press release. - [PR Tips On the Best Way to Get Media Coverage for a Ribbon Cutting](https://braudcommunications.com/pr-tips-on-the-best-way-to-get-media-coverage-for-a-ribbon-cutting/) - Crisis communications expert Gerard Braud shares tips from social media followers on a public relations and media relations discussion question. - [Public Relations Question: Should Executives EVER Give Their Opinion on Politics?](https://braudcommunications.com/public-relations-question-should-executives-ever-give-their-opinion-on-politics/) - Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, "Is it ever appropriate for an executive to give their opinion about politics?" - [Tips from PR Experts on Writing a Crisis Communication Plan](https://braudcommunications.com/tips-from-pr-experts-on-writing-a-crisis-communication-plan/) - Crisis communications expert Gerard Braud shares tips from his followers on the best way to write a crisis communication plan for schools, hospitals, corporations, and other organizations. - [Share Your PR Tips: What's the best way to begin a news release?](https://braudcommunications.com/best-way-to-begin-a-news-release/) - Crisis expert Gerard Braud poses a question for corporate communicators and public relations professionals to answer on social media. - [PR Writing Tips on: What is the best way to begin a news release?](https://braudcommunications.com/pr-writing-tips-on-what-is-the-best-way-to-begin-a-news-release/) - Public relations professionals have weighed in on the BraudCast social media pages and crisis communication expert Gerard Braud is sharing their answers in this follow-up video. - [Media Relations Discussion Question: Best Way to Get Media Coverage for a Ribbon Cutting?](https://braudcommunications.com/media-relations-discussion-question-best-way-to-get-media-coverage-for-a-ribbon-cutting/) - Crisis communications expert Gerard Braud shares a discussion question for PR, corporate communications, and media relations professionals. - [March MEDIA TRAINING Madness 2018](https://braudcommunications.com/march-media-training-madness-2018/) - Crisis communications expert Gerard Braud provides special offers for media training, including discounts on his crisis communication and media relations books, and a special report. - [Media Relations Tips: Should Executives EVER Give Their Opinion on Politics?](https://braudcommunications.com/media-relations-tips-should-executives-ever-give-their-opinion-on-politics/) - Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "Is it ever appropriate for an executive to give their opinion about politics?" - [Media Training Discussion Question: How to Get to Know Your Local Reporters?](https://braudcommunications.com/media-training-discussion-question-how-to-get-to-know-your-local-reporters/) - Crisis communications expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts, "What's the best way to get to know your local reporters?" - [PR Tips on How to Get to Know Your Local Reporters](https://braudcommunications.com/pr-tips-on-how-to-get-to-know-your-local-reporters/) - Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "What is the Best Way to Get to Know Your Local Reporters?" - [How to Deal With a Crisis? 5 Expert Crisis Communications Tips](https://braudcommunications.com/how-to-deal-with-a-crisis-5-expert-crisis-communications-tips/) - Crisis communications expert Gerard Braud provides special offers for media training, including discounts on his crisis communication and media relations books, and a special report. - [Facebook Crisis: 3 Expert-Inspired Crisis Communication Truths](https://braudcommunications.com/facebook-crisis-3-expert-inspired-crisis-communication-truths/) - Crisis communications expert Gerard Braud shares a number of ways the Facebook Cambridge crisis should be handled by Mark Zuckerberg. - [Who Gets It? The Surprising Reality of Crisis Communications Plans](https://braudcommunications.com/who-gets-it-the-surprising-reality-of-crisis-communications-plans/) - Crisis communications expert Gerard Braud shares a number of tips for talking to your executives about the importance of having a crisis communications plan. - [The Worst Professional Jargon Examples: 3 Tips for Effective Communications](https://braudcommunications.com/the-worst-professional-jargon-examples-3-tips-for-effective-communications/) - Crisis communications expert Gerard Braud shares why leaders use cliches and jargon in their business communications, and how to have more effective communication. - [Invitation!](https://braudcommunications.com/invitation/) - Welcome my Friends! This is your first post. Edit or delete it, then start blogging! - [Starbucks Crisis Communications Quandary: 4 Expert Observations](https://braudcommunications.com/starbucks-crisis-communications-quandary-4-expert-observations/) - Crisis communications expert Gerard Braud shares how Starbucks could handle their latest crisis effectively through media relations and public relations. - [Continuity Insights Keynote Presentation 2018 - Gerard Braud - Don't Talk to the Media Until...](https://braudcommunications.com/continuity-insights-keynote-presentation-2018-gerard-braud-dont-talk-to-the-media-until/) - Crisis communications expert Gerard Braud shares resources and lessons from his keynote speech during the Continuity Insights conference. - [Can You Answer These Critical Questions About Crisis Communications, Social Media, and Expert Executive Skills?](https://braudcommunications.com/can-you-answer-these-critical-questions-about-crisis-communications-social-media-and-expert-executive-skills/) - Crisis communications expert Gerard Braud shares a number of lessons on social media, public relations, and effective crisis communication. - [ 3 Attempts at Crisis Management with Television Commercials -- 3 Lessons to Learn](https://braudcommunications.com/3-attempts-at-crisis-management-with-television-commercials-3-lessons-to-learn/) - Crisis communications expert Gerard Braud shares public relations lessons on the recent Facebook apology, Uber apology and Wells Fargo apology commercials. - [Stop Un-Selling: Roseanne Uses Social Media to Create a Costly Self-Inflicted Crisis](https://braudcommunications.com/stop-un-selling-roseanne-uses-social-media-to-create-a-costly-self-inflicted-crisis/) - Crisis communications expert Gerard Braud shares a few lessons from Roseanne Barr's tweet on social media which as caused a crisis for her show and the ABC network. - [Social Media at the Crossroads](https://braudcommunications.com/braud-2018/) - Gerard Braud, CSP, Fellow IEC, is a crisis communication expert who shares a number of crisis managagment lessons for companies and corporations navigating and managing social media before, during, and after a crisis. - [3 Lessons the Melania Trump Coat Can Teach All Public Relations People](https://braudcommunications.com/3-lessons-the-melania-trump-coat-can-teach-all-public-relations-people/) - Crisis communications expert Gerard Braud shares a number of public relations lessons to learn from the recent PR crisis of Melania Trump's jacket. - [The Biggest Lie in Crisis Communications](https://braudcommunications.com/the-biggest-lie-in-crisis-communications/) - Crisis communications expert Gerard Braud shares lessons on crisis communication, public relations and writing crisis communications plans. - [Papa John's Pizza Crisis: 3 Crisis Communication, Public Relations, & Marketing Lessons to Learn](https://braudcommunications.com/papa-johns-pizza-crisis-3-crisis-communication-public-relations-marketing-lessons-to-learn/) - Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC shares a number of lessons crisis communication and public relations professionals can learn from the Papa John's Pizza crisis. - [Media Training Tip #1: Don't Talk to the Media](https://braudcommunications.com/media-training-tip-1-dont-talk-to-the-media/) - Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC shares a number of media relations and media training lessons for corporate communicators, executives, and CEOs. - [Is Social Media Mandatory, Optional, or Useless in a Crisis?](https://braudcommunications.com/is-social-media-mandatory-optional-or-useless-in-a-crisis/) - Crisis communications expert Gerard Braud discussions expert public relations practices for managing social media in a crisis. - [The Most Cringe-worthy Jargon You Must Avoid](https://braudcommunications.com/the-most-cringe-worthy-jargon-you-must-avoid/) - Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC shares a number of phrases corporate communications and media relations professionals must avoid. - [3 #MeToo Sexual Misconduct Considerations for CBS: Lessons in Crisis Communications & Public Relations](https://braudcommunications.com/3-metoo-sexual-misconduct-considerations-for-cbs-lessons-in-crisis-communications-public-relations/) - Crisis communications expert Gerard Braud shares a number of lessons to learn from the CBS sexual misconduct allegations of Les Moonves. - [Take This Step FIRST to Begin Effective Social Media Communications](https://braudcommunications.com/take-this-step-first-to-begin-effective-social-media-communications/) - Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC shares the first step toward beginning effective social media communications. - [Are You Ready, Getting Ready, or Getting Ready to Get Ready?](https://braudcommunications.com/are-you-ready-getting-ready-or-getting-ready-to-get-ready/) - Crisis communications and media training expert Gerard Braud shares a number of tips for companies to write a crisis communications plan, conduct crisis communication drills, and do proper media training for spokespeople. - [Are You a Social Media Hypocrite?](https://braudcommunications.com/are-you-a-social-media-hypocrite-2/) - Crisis communications and media training expert Gerard Braud shares a number of ways public relations and corporate communications professionals can improve on their social media crisis communications. - [You May Be Guilty of PR Word Vomit](https://braudcommunications.com/you-may-be-guilty-of-pr-word-vomit/) - Crisis communications and media training expert Gerard Braud shares a number of tips for spokespeople and public relations experts to communicate effectively in media interviews. - [PR and Communications People: It's Time to Re-evaluate Your Life](https://braudcommunications.com/pr-and-communications-people-re-evaluate-your-life/) - Crisis communications expert Gerard Braud shares how public relations professionals and corporate communications professionals can be more productive and efficient throughout the year. - [3 Key Messages for Communications and Interviews? - MYTH!](https://braudcommunications.com/3-key-messages-for-communications-and-interviews-myth/) - Crisis communications and media training expert Gerard Braud shares a number of tips for media interviews, communications, and corporate communications. - [3 Steps to Make Your Mark in a Media Interview](https://braudcommunications.com/3-steps-to-make-your-mark-in-a-media-interview/) - Crisis expert Gerard Braud shares a number of tips to prepare spokespeople, executives, and CEOs for proper media training and effective media interviews. - [Crisis Communications Best Practices: 5 Steps to Effective Crisis Communication](https://braudcommunications.com/crisis-communications-best-practices-5-steps-to-effective-crisis-communication/) - Crisis communications expert Gerard Braud shares a unique plan to get you ready for a crisis using five crisis communications videos to get you started. - [What Does a Crisis Communications Drill Need to Test?](https://braudcommunications.com/what-does-a-crisis-communications-drill-need-to-test/) - Crisis communications and media training expert Gerard Braud explains what exactly a crisis communications drill does and what it needs to test within an organization or company. - [3 Traps Public Relations Folks Fall Into](https://braudcommunications.com/3-traps-public-relations-folks-fall-into/) - Crisis communications and media training expert Gerard Braud shares how public relations professionals get sucked into traps during their career, and one simple way to avoid them. - [5 Steps Toward the BEST Crisis Communications Plan](https://braudcommunications.com/5-steps-toward-the-best-crisis-communications-plan/) - Crisis communications expert Gerard Braud shares details on a 5-part video series that he is offering. This crisis communications and media training video series can make your path easier. Learn best practices in crisis management. - [Please Pick Me to be Your Media Trainer](https://braudcommunications.com/please-pick-me-to-be-your-media-trainer/) - Crisis communication expert Gerard Braud shares a number of reasons why he differs from the average media trainer and offers a special class for a limited time. - [Crisis Communications for Rural Electric Cooperative Boards and Directors](https://braudcommunications.com/crisis-communications-for-rural-electric-cooperative-boards-and-directors/) - Crisis communications expert Gerard Braud shares alarming crisis communications news with the rural electric cooperative community, and how board members, managers, and directors can effectively avoid a crisis at their co-op. - [5 Steps to Keep a Situation from Becoming a Crisis at Your Next Meeting](https://braudcommunications.com/5-steps-to-keep-a-situation-from-becoming-a-crisis-at-your-next-meeting/) - Crisis communications and media training expert Gerard Braud shares a number of tips for meeting professionals and event professionals to avoid and manage crises in their associations and at their conferences and meetings. - [Crisis Communications Tip: Don’t Let Bubba Be Your De facto Spokesperson  ](https://braudcommunications.com/crisis-communications-tip-dont-let-bubba-be-your-defacto-spokesperson/) - Crisis communications expert Gerard Braud shares a few lessons for chemical associations and their executives to help them manage and avoid crises. - [HSE & Crisis Communication Best Practices](https://braudcommunications.com/hse-crisis-communication-best-practices/) - Crisis communications expert Gerard Braud shares a number of strategies from his 5-step crisis communication plan with the HSE, health, safety, and environmental professionals. - [Crisis Communication Question: What Would You Do?](https://braudcommunications.com/crisis-communication-question-what-would-you-do/) - Crisis communication expert Gerard Braud shares a number of strategies from his 5-step plan to have effective communications during a crisis. - [Twas the Night Before Christmas With Edits](https://braudcommunications.com/twas-the-night-before-christmas-with-edits/) - By Gerard Braud The poem, Twas the Night Before Christmas, is only 56 lines long. As writing goes, it’s pretty perfect. But we all know there are people where you work - [Bird Box Challenge + 2019 Crisis Communications Plan Challenge](https://braudcommunications.com/bird-box-challenge-2019-crisis-communications-plan-challenge/) - By Gerard Braud, CSP, Fellow IEC We decided to have some fun today and create our own version of the Bird Box Challenge. If you’ve watched Bird Box you’ll get it. - [2019 Crisis Communications Goal Setting: 5 Steps to Effective Crisis Communications](https://braudcommunications.com/2019-crisis-communications-goal-setting-5-steps-to-effective-crisis-communications/) - Gerard Braud CSP Fellow IEC January is the time to plan your crisis communication strategy for 2019 Start by learning about the 5 Steps to Effective Crisis plan - [2019 Crisis Communications Planning Based on 2018 Trends](https://braudcommunications.com/2019-crisis-communications-planning-based-on-2018-trends/) - By Gerard Braud, CSP, Fellow IEC There are many great articles about the biggest PR crises in 2018. Rather than write such an article this year, effective to help you plan - [Crisis Communications Planning: Fill Your 2019 Calendar Now](https://braudcommunications.com/crisis-communications-planning-fill-your-2019-calendar-now/) - By Gerard Braud, CSP, Fellow IEC We’ve been trying to help you prepare for 2019 using the 5-Steps to Effective Crisis Communications strategy, offered in my free 5-Part video series - [2019 January Forgiveness for Your Crisis Communications Planning](https://braudcommunications.com/2019-january-forgiveness-for-your-crisis-communications-planning/) - Crisis and media training expert Gerard Braud, CSP, Fellow IEC Organizations on five continents have relied on him to write their crisis communications plans - [Covington, KY Student vs. Native American Drummer Crisis Case Study](https://braudcommunications.com/covington-ky-student-vs-native-american-drummer-crisis-case-study/) - By Gerard Braud, CSP, Fellow IEC The crisis dominating the news this week is the viral video of students from a Catholic High School in Covington, Kentucky shown - [Crisis Communications Plan for 2019: January Resources](https://braudcommunications.com/crisis-communications-plan-for-2019-january-resources/) - By Gerard Braud, CSP, Fellow IEC In the month of January, we have reviewed a ton of crisis communications tips, public relations strategies and we outlined effective crisis - [Is the NFL Brand in Crisis With Their Customer?](https://braudcommunications.com/is-the-nfl-brand-in-crisis-with-their-customer/) - By Gerard Braud, CSP, Fellow IEC Please share your opinion. Is the NFL brand in crisis with their customers? Share your answers either here on this blog, watch the video here - [NFL Super Bowl 2019: Is the NFL in Crisis?](https://braudcommunications.com/nfl-super-bowl-2019-is-the-nfl-in-crisis/) - By Gerard Braud, CSP, Fellow IEC On last week’s BraudCast we asked you if the NFL is in a crisis. In this week’s BraudCast video we share your answers. By my - [MIC of Colorado 2019: We Have a Situation](https://braudcommunications.com/mic-2019/) - It is great to be in Denver to speak to the Meetings Industry Council of Colorado Like all other businesses, the meetings industry's finding it vulnerable issue - [How is Gardening Like Crisis Communications Planning?](https://braudcommunications.com/how-is-gardening-like-crisis-communications-planning/) - By Gerard Braud, CSP, Fellow IEC How does your personal life reflect who you are in your professional life? In my life it is easy. Look at my backyard garden. - [The PIO and the Right to Know: 2nd Annual Communications Summit](https://braudcommunications.com/pio/) - Gerard Braud, CSP, Fellow IEC I'm thrilled to be the opening keynote speaker for the 2nd Annual PIO and the Right to Know Communications Summit at WSU - [Crisis Communications Planning: Q4 Use It or Lose It](https://braudcommunications.com/crisis-communications-plan-q4/) - By Gerard Braud, CSP, Fellow IEC If you operate on a fiscal budget calendar, May can be a great time for your crisis communications planning. - [Crisis Communications: Mayday! Mayday! Help Me! Help Me!](https://braudcommunications.com/crisis-communications-mayday/) - By Gerard Braud, CSP, Fellow IEC In the world of crisis communications, May should be a pivotal time for crisis communications plans, spokesperson media training - [How to Make a Strong Case for Crisis Planning to Your Boss?](https://braudcommunications.com/how-to-make-a-strong-case-for-crisis-planning-to-your-boss/) - By Gerard Braud, CSP, Fellow IEC - [There's No Room for Your Facts in a Media Interview](https://braudcommunications.com/theres-no-room-for-your-facts-in-a-media-interview/) - When I was a reporter, I was always joking around in the newsroom. One day, I declared, Don’t let the facts get in the way of a good story. We all laughed. - [Hurricane Hack #1](https://braudcommunications.com/hurricane-hack-1/) - By Gerard Braud, CSP, Fellow IEC Hurricanes and tropical storms definitely qualify as a potential crisis. This means you need to prepare for three phases of the storm - [Hurricane Hack #2](https://braudcommunications.com/hurricane-hack-2/) - By Gerard Braud, CSP, Fellow IEC I train companies and organizations how to effectively communicate in a crisis. This requires work in advance on a clear sunny day - [Hurricane Hack #3 by Gerard Braud](https://braudcommunications.com/hurricane-hack-3-by-gerard-braud/) - By Gerard Braud, CSP, Fellow IEC You may be reading this wondering, why in the world is a crisis communications expert delving out hurricane hacks? - [3 Tips to Be Great on Facebook Live and YouTube Live](https://braudcommunications.com/3-tips-to-be-great-on-facebook-live-and-youtube-live/) - By Gerard Braud, CSP, Fellow IEC Tropical Storm and Hurricane Barry created a great opportunity this weekend for you to review your crisis communications strategies - [5 Steps to Effective Crisis Communications Workshop - November 7, 2019 in Baton Rouge](https://braudcommunications.com/5-steps-to-effective-crisis-communications-workshop/) - If you would like to master the 5 Steps to Effective Crisis Communications now is the time to register for the Louisiana Hospital Associations full-day workshop - [Do Mass Shootings Inspire Better Crisis Communications Plans? Five Steps You Can and Should Take Today](https://braudcommunications.com/do-mass-shootings-inspire-better-crisis-communications-plans-five-steps-you-can-and-should-take-today/) - After the recent mass shootings crisis expert Gerard Braud shares how organizations, companies and associations might tackle the project in creating crisis plan - [Crisis Plans, Crisis Preparation, Crisis Practice & Crisis Perfections = Crisis Communications Expert](https://braudcommunications.com/crisis-plans-crisis-preparation-crisis-practice-crisis-perfections-crisis-communications-expert/) - Crisis expert Gerard Braud ask corporate communications professionals to focus on their crisis communications plan efforts for the next five days includes strategies - [How to Write a Crisis Communications Plan That Works?](https://braudcommunications.com/how-to-write-a-crisis-communications-plan-that-works/) - Crisis expert Gerard Braud asks his social media followers, public relations professionals, and media relations experts to take on a 5-day challenge. - [How to Write News Releases for Your Crisis Communications Plan?](https://braudcommunications.com/how-to-write-news-releases-for-your-crisis-communications-plan/) - By Gerard Braud, CSP, Fellow IEC Click here to watch the YouTube Video There is an old expression that says, Never put off until tomorrow what you can do today. - [How to Media Train a Spokesperson for a Crisis?](https://braudcommunications.com/how-to-media-train-a-spokesperson-for-a-crisis/) - By Gerard Braud, CSP, Fellow IEC In the world of media training and media interviews, there are some serious flaws that you should avoid. - [How to Do a Crisis Simulation Exercise?](https://braudcommunications.com/how-to-do-a-crisis-simulation-exercise/) - By Gerard Braud, CSP, Fellow IEC A crisis communications drill is the best way to test your crisis communications plan, your crisis communications news releases - [5-Day Crisis Communications Challenge Synopsis](https://braudcommunications.com/5-day-crisis-communications-challenge-synopsis/) - y Gerard Braud, CSP, Fellow IEC In January 2019, you were issued a dare to participate in the 5 Steps to Effective Crisis Communications Video Course. - [How to Use Social Media for Crisis Communications](https://braudcommunications.com/how-to-use-social-media-for-crisis-communications/) - By Gerard Braud , CSP, Fellow IEC https://www.youtube.com/watch?v=OuJq3KSM6Xo&feature=youtube One of the best new social media tools for crisis communications - [Is There a Difference Between a Crisis and a Disaster?](https://braudcommunications.com/is-there-a-difference-between-a-crisis-and-a-disaster/) - Crisis communications expert Gerard Braud answers the question, "Is there a difference between a crisis and a disaster?" in order to help public relations professionals and corporate communicators communicate more effectively in a crisis. - [When is the Flash Point of a Crisis?](https://braudcommunications.com/when-is-the-flash-point-of-a-crisis/) - Crisis expert Gerard Braud discusses the flash point of a crisis and why it should matter to corporate communicators, public relations and business owners - [Should You Use a Written Statement or a Video Statement for Crisis Communications?](https://braudcommunications.com/should-you-use-a-written-statement-or-a-video-statement-for-crisis-communications/) - Crisis communications expert Gerard Braud shares the pros and cons of issuing written statements versus video statements in a crisis. - [Who Should I Communicate with First in a Crisis?](https://braudcommunications.com/who-should-i-communicate-with-first-in-a-crisis/) - Crisis communications expert Gerard Braud shares how you can identify who your stakeholders are in a crisis and how you should communicate with them. - [Crisis Communications Case Study from California Wildfires and PG&E](https://braudcommunications.com/crisis-communications-case-study-from-california-wildfires-and-pge/) - Crisis expert Gerard Braud shares a number of crisis communications lessons for companies to learn based off of the decisions PG&E has made in the California Wildfire crisis. - [Twitter versus Facebook: A Perfect Crisis Communications Case Study](https://braudcommunications.com/twitter-versus-facebook-a-perfect-crisis-communications-case-study/) - Crisis expert Gerard Braud weighs in on the decisions of Jack Dorsey and Mark Zuckerberg of Twitter and Facebook to use or not use political ads on their websites. - [You're Ruining Your Reputation on Social Media: Use 5 Basic Rules](https://braudcommunications.com/youre-ruining-your-reputation-on-social-media-use-5-basic-rules/) - Crisis expert Gerard Braud shares a number of tips for CEO's and executives to consider before they interact on social media. - [How Do I Handle a Social Media Troll? Crisis Communication Tips](https://braudcommunications.com/how-do-i-handle-a-social-media-troll-crisis-communication-tips/) - Crisis communications expert Gerard Braud shares a number of tips for dealing with a pesky social media troll on your website or social media sites. - [Twas the Night Before Christmas…with Unnecessary Corporate Edits](https://braudcommunications.com/twas-the-night-before-christmaswith-unnecessary-corporate-edits/) - Crisis expert Gerard Braud shares what happens when the C-suite takes the red pen to a shareable holiday greeting designed to make a point for public relations professionals. - [How to Get Crisis Communications Training on Your 2020 Calendar](https://braudcommunications.com/how-to-get-crisis-communications-training-on-your-2020-calendar/) - Crisis expert Gerard Braud shares how public relations professionals and corporate communications professionals can get a crisis communication plan completed in 2020. - [Crisis Communications - Customizable Keynote Speech "Silver Linings in Muddy Waters"](https://braudcommunications.com/crisis-communications-customizable-keynote-speech-silver-linings-in-muddy-waters/) - Crisis communications expert Gerard Braud shares crisis management lessons from personal experiences with Hurricane Katrina in a live keynote presentation. - [How to Write a Crisis Communications Plan? Start With a Vulnerability Assessment](https://braudcommunications.com/how-to-write-a-crisis-communications-plan-start-with-a-vulnerability-assessment/) - Crisis communications expert Gerard Braud describes the first step in writing a crisis communications plan. - [Start the New Year with Continuity and Not New Year’s Resolutions](https://braudcommunications.com/start-the-new-year-with-continuity-and-not-new-years-resolutions/) - Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…” More crisis communications articles: How to Use Social Media for Crisis Communications The Biggest Lie in Crisis Communications 4 Steps Every Company Needs to Take in Order to Avoid the Default Spokesperson - [Take 5 Minutes to Shape Your 2020](https://braudcommunications.com/take-5-minutes-to-shape-your-2020/) - Crisis expert Gerard Braud sends a special message to his clients and a helpful tip for public relations and communications professionals. - [4 Covid-19 Crisis Communication Tips As America Reopens](https://braudcommunications.com/4-covid-19-crisis-communication-tips-as-america-reopens/) - Crisis Communications expert Gerard Braud shares a number of crisis management strategies to protect your reputation, revenue, and brand as you bring your organization to open back up for business and bring employees back into the workplace. - [COVID-19 Crisis Communications Award: The Lysol Case Study](https://braudcommunications.com/covid-19-crisis-communications-award-the-lysol-case-study/) - Crisis expert Gerard Braud shares lessons corporate communicators and public relations professionals can learn from Lysol's public statement. - [COVID-19 Crisis Communications: How Much Worse Could It Get?](https://braudcommunications.com/covid-19-crisis-communications-how-much-worse-could-it-get/) - Crisis expert Gerard Braud describes how public relations and corporate communications professionals can and should prepare for managing multiple crises DURING the coronavirus pandemic, with employees and team members working remotely. - [How to Write a Crisis Communications Plan Part 2](https://braudcommunications.com/how-to-write-a-crisis-communications-plan-part-2/) - Crisis communications expert Gerard Braud shares the second step in writing a crisis communications plan, based on his customized 5-step plan for effective crisis communication. - [How to Write a Crisis Communications Plan? Use Pre-Written News Releases](https://braudcommunications.com/how-to-write-a-crisis-communications-plan-use-pre-written-news-releases/) - Crisis communications expert Gerard Braud shares the third step in writing a crisis communications plan in his 5-step process. - [Media Training for Mobile and Other Crisis Communications Tips](https://braudcommunications.com/media-training-for-mobile-and-other-crisis-communications-tips/) - Crisis communications expert Gerard Braud shares a video on the importance of media training as part of your crisis communication plan. He shares the key components you should look for in a media training and a media trainer. - [How to Write a Crisis Communication Plan Part 5: Your Crisis Drill](https://braudcommunications.com/how-to-write-a-crisis-communication-plan-part-5-your-crisis-drill/) - Crisis communications expert Gerard Braud shares the fifth step to his 5 Steps to Write a Crisis Communications Plan, which involves crisis drills and crisis simulation exercises. - [Coronavirus Crisis Communication Plan Update](https://braudcommunications.com/coronavirus-crisis-communication-plan-update/) - Crisis communications expert Gerard Braud shares effective crisis communication strategies for the Coronavirus based on his 5 Steps to Write a Crisis Communications Plan. - [Cyber Threats and Crisis Communications](https://braudcommunications.com/cyber-threats-and-crisis-communications/) - Crisis communications expert Gerard Braud shares a number of lessons for planning for effective crisis communications for cyber threats, cyber ransom, and cyber security. - [How to Write a Coronavirus Crisis Communications Plan?](https://braudcommunications.com/how-to-write-a-coronavirus-crisis-communications-plan/) - Crisis communications expert Gerard Braud shares how to protect your reputation, revenue, and brand from the coronavirus outbreak using effective crisis communications. - [Coronavirus Covid19 Crisis Communication Tip: It’s as Simple as A-B-C](https://braudcommunications.com/coronavirus-covid19-crisis-communication-tip-its-as-simple-as-a-b-c/) - While many companies and brands are responding and communicating about the coronavirus fears are being blown out of proportion. - [COVID-19 Coronavirus Crisis Communication Update: March 16, 2020](https://braudcommunications.com/covid-19-coronavirus-crisis-communication-update-march-16-2020/) - Crisis communications expert Gerard Braud provides strategies for effective crisis communication during the coronavirus pandemic. - [COVID 19 Crisis Communications Update: March 17, 2020](https://braudcommunications.com/covid-19-crisis-communications-update-march-17-2020/) - Crisis communications expert Gerard Braud provides strategies for business professionals, executives, public relations professionals, companies, and organizations to manage the expectations of their employees, customers, and stakeholders during the Coronavirus Covid 19 crisis using effective crisis communications. - [COVID-19 Media Interviews: Share Your Thoughts](https://braudcommunications.com/covid-19-media-interviews-share-your-thoughts/) - The COVID-19 coronavirus crisis has spawned new aspects of crisis communications and media interviews. The media interview done from your computer in your home. - [COVID-19 Crisis Communications Tips - Webinar Recording](https://braudcommunications.com/covid-19-crisis-communications-tips-webinar-recording/) - Bill Coletti and Gerard Braud share their insights and top recommendations on "what's next" and what to do in this very uncertain phase between shutting down and re-opening for business. - [COVID-19 Crisis Communications: How to Get My Boss to Listen to My Crisis Communication Advice?](https://braudcommunications.com/covid-19-crisis-communications-how-to-get-my-boss-to-listen-to-my-crisis-communication-advice/) - Crisis communications expert Gerard Braud shares crisis communication strategies for PR professionals, communicators, and business professionals. - [How to Do a Remote Media Interview: COVID-19 Media Training Tips](https://braudcommunications.com/how-to-do-a-remote-media-interview-covid-19-media-training-tips/) - Crisis communications expert Gerard Braud provides a number of media training tips for doing home media interviews. - [Coronavirus Crisis Communications Plan Truths](https://braudcommunications.com/coronavirus-crisis-communications-plan-truths/) - Crisis communications expert Gerard Braud shares a number of crisis communications lessons we can learn from the past few months in a pandemic. - [4 Crisis Communications Considerations About Current Events](https://braudcommunications.com/4-crisis-communications-considerations-about-current-events/) - Crisis communications expert Gerard Braud shares a number of items you could consider before discussing current events with clients, employees, and on social media. - [Crisis Communications, Black Lives Matter, and Corporate Policy](https://braudcommunications.com/crisis-communications-black-lives-matter-and-corporate-policy/) - Crisis communications expert Gerard Braud provides five steps to adjust or create your crisis plan regarding the latest political issues, social justice issues, and all other future issues regarding activism and protests. - [Avoid Social Media Scrutiny, Save Your Brand](https://braudcommunications.com/avoid-social-media-scrutiny-save-your-brand/) - Crisis communications expert Gerard Braud provides strategies to protect your reputation, revenue, and brand from social media firestorms, backlash, and scrutiny. - ["Covid-19 Death Toll is Like 5 Boeing 737 Max 8 Jets Crashing Every Day:" Crisis Communications Tips to Land Analogies](https://braudcommunications.com/covid-19-death-toll-is-like-5-boeing-737-max-8-jets-crashing-every-day-crisis-communications-tips-to-land-analogies/) - By Gerard Braud, CSP, Fellow IEC Crisis communications surrounding Covid-19 has been difficult. - [Media Training for Covid-19 Key Messages: Rule of Threes](https://braudcommunications.com/media-training-for-covid-19-key-messages-rule-of-threes/) - Crisis communications expert Gerard Braud explains how spokespeople, executives, and public relations professionals can use the Rule of Threes to organize their key messages to communicate clearly about the pandemic. - [10 a.m. Update - Hurricane Zeta will be hitting me today. I am evacuating. I may or may not be on the chat during the presentation. Feel free to Tweet to me real-time @gbraud or email me real-time at gerard@braudcommunications.com and I will answer your questions. Crisis Communications in the Age of COVID-19: PRSA ICON 2020 Presentation](https://braudcommunications.com/crisis-communications-in-the-age-of-covid-19-prsa-icon-2020-presentation/) - Crisis communications expert Gerard Braud what public relations professionals and corporate communicators can expect from his PRSA ICON2020 virtual presentation, "Crisis Communications in the Age of COVID-19." - [Your October Assignment: The Truth About Vulnerability Assessments During COVID-19](https://braudcommunications.com/your-october-assignment-the-truth-about-vulnerability-assessments-during-covid-19/) - Crisis expert Gerard Braud shares why writing a vulnerability statement should be step one in your crisis communications strategy, especially during the compound crisis of COVID-19. - [Is Social Media a Good Tool for Crisis Communications?](https://braudcommunications.com/is-social-media-a-good-tool-for-crisis-communications/) - Crisis communications expert Gerard Braud talks with public relations professionals from a rural electric cooperative to analyze if social media should be used in a crisis as a crisis communications tool. - [Crisis Communication Strategy: Never Waste a Good Crisis](https://braudcommunications.com/crisis-communication-strategy-never-waste-a-good-crisis/) - In this Master Class, Crisis communications expert Gerard Braud explains how we can uses crises as a time to learn, build, and prepare for effective crisis management. - [Crisis Management Lessons from Hurricane Katrina vs. COVID19](https://braudcommunications.com/crisis-management-lessons-from-hurricane-katrina-vs-covid19/) - Crisis communications expert Gerard Braud compares the success and/or failures of the Hurricane Katrina crisis to the COVID-19 crisis during a Master Class taught for SituationHub.com - [Can You Handle a Crisis When it Hits by Winging It?](https://braudcommunications.com/can-you-handle-a-crisis-when-it-hits-by-winging-it/) - This video asks the question, "Should a PR person prepare for a crisis or should they wing it and rely on hope?" - [‘Sprint’ to More Effective Crisis Communications](https://braudcommunications.com/sprint-to-more-effective-crisis-communications/) - Crisis communications expert Gerard Braud shares 5 Steps to Sprint to Effective Crisis Communications. - [Ready or Reactionary? The SituationHub Master Class on Crisis Communications](https://braudcommunications.com/ready-or-reactionary-the-situationhub-master-class-on-crisis-communications/) - Why is this? We look behind the numbers and offer you fast, affordable solutions in this Master Class for Crisis Communications. - [Virtual Presentation: "Don't Talk to the Media & Words Matter"](https://braudcommunications.com/virtual-presentation-dont-talk-to-the-media-words-matter/) - Crisis communications expert Gerard Braud shares lessons on media training and crisis communications in his virtual presentation "Don't Talk to the Media." - [Virtual and Live Keynote Presentation: "Words Matter"](https://braudcommunications.com/virtual-and-live-keynote-presentation-words-matter/) - Crisis communications expert Gerard Braud explains the impact that words have for business leaders and political leaders. - [How to Get Approval for your Crisis Communications News Release?](https://braudcommunications.com/how-to-get-approval-for-your-crisis-communications-news-release/) - Crisis communications expert Gerard Braud discusses how public relations and communications professionals can get approval to release their news releases from CEOs and executives within a timely manner during their crisis. He talks with Rural Electric Cooperative CEO Ron Barnes, and VP of Marketing and Communications Melissa Russo to learn how they handle communicating with their audiences quickly and effectively in a crisis. - [Crisis Communications and the Volatile Customer on Social Media](https://braudcommunications.com/crisis-communications-and-the-volatile-customer-on-social-media/) - Crisis communications expert Gerard Braud shares a lesson on crisis communications for social media. - [15 Questions to Ask Before You Use Facebook for Crisis Communications](https://braudcommunications.com/15-questions-to-ask-before-you-use-facebook-for-crisis-communications/) - Is Facebook good for crisis communications? Some public relations professionals think it provides transparency. Many crisis communications experts disagree. - [In Defense of Social Media](https://braudcommunications.com/in-defense-of-social-media/) - [Lesson 3: Test Your Crisis Communications Plan](https://braudcommunications.com/lesson-3-test-your-crisis-communications-plan/) - [An April Fool Who Lost His Crisis Communications Plan](https://braudcommunications.com/an-april-fool-who-lost-his-crisis-communications-plan/) ## Pages - [Home](https://braudcommunications.com/) - Crisis communications expert Gerard Braud shares his crisis communications secrets. Learn the best practices in crisis communications and media interviews. - [Crisis News Releases](https://braudcommunications.com/crisis-news-releases/) - Save time by using our library of pre-written statements for the media, employees, customers, and stakeholders. Issue a statement in minutes rather than hours. - [Crisis Media Training](https://braudcommunications.com/crisis-media-training/) - Media training combined with crisis communications planning helps your company or organization protect its reputation, revenue, and brand. Contact us today. - [Crisis Communication Plan](https://braudcommunications.com/crisis-communication-plan/) - Complete a crisis communications plan in one day with our crisis communications plan sprint. Writing a crisis communications plan is hard. We make it easy. - [Crisis Vulnerability Assessment](https://braudcommunications.com/crisis-vulnerability-assessment/) - We are ready to partner with you to harvest insights from your team. Ask about our one-day Vulnerability Assessment Sprint to begin your communications planning - [Contact](https://braudcommunications.com/contact/) - Gerard Braud Communications Contact us at 985-624-997, 504-908-8188 for emergencies. Gerard@BraudCommunications.com - [Keynotes & Presentations](https://braudcommunications.com/keynote-speaker/) - Gerard Braud, CSP is a Certified Speaking Professional, as designated by the National Speakers Association and the Global Speakers Federation. - [Crisis Communications](https://braudcommunications.com/crisis-communications/) - A crisis communications sprint is a great way to tackling big tasks in five days or less. Ask about our crisis communications sprint today. - [Media Training SituationHub](https://braudcommunications.com/media-training-situationhub/) - Exclusive for organizations that use the SituationHub crisis communications software app. Learn how to flawlessly deliver from the script written in the SitHub - [Media Training](https://braudcommunications.com/media-training/) - When your revenue, reputation, and brand are on the line, there is no margin for error or misplaced words. This intense training brings the tough questions. - [Keynote When "It" Hits the Fan](https://braudcommunications.com/keynote-when-it-hits-the-fan/) - The tools and techniques for crisis communications are ever-changing. This is your gateway to entertaining and informative crisis communication presentations. - [Keynote Don't Talk to the Media, Until...](https://braudcommunications.com/keynote-dont-talk-to-the-media-until/) - Gerard Braud, CSP, Fellow IEC, is the author of the book, Don’t Talk to the Media, Until… 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter. - [About Gerard Braud Communications](https://braudcommunications.com/meet-gerard-braud/) - A lifetime of experience has prepared Gerard Braud Communications to help protect your revenue, reputation, and brand. Speaker, trainer, crisis communications. - [5 Steps to Effective Crisis Communications](https://braudcommunications.com/5-steps-to-effective-crisis-communications/) - 5 Steps to Effective Crisis Communications Video Course. Crisis vulnerability assessment, crisis communication plan, crisis media training, crisis drills. - [Media Training for Large Groups](https://braudcommunications.com/media-training-for-large-groups/) - Media training gets people to think before they speak. Your audience will learn that there is a big difference between talking and talking to the media. - [Media Training Train the Trainer](https://braudcommunications.com/media-training-train-the-trainer/) - Whether you are a new media trainer or a seasoned veteran, this program will help you up your game. Training your boss and co-workers can be a daunting task. - [Media Training for Good News](https://braudcommunications.com/media-training-for-good-news/) - Great news! You are excited about your announcement.You are ready to shout it from the mountain top. Don’t blow it. Yep don’t say something stupid. - [5 Steps to Effective Crisis Communications Registration](https://braudcommunications.com/5-steps-to-effective-crisis-communications-registration/) - Free online Five Steps to Effective Crisis Communications training class. Includes a crisis vulnerability assessment, crisis communication plan, media training. - [Crisis Communications Drill](https://braudcommunications.com/crisis-communications-drill/) - Do you routinely test your crisis management team, crisis communications plan, and spokespeople? A crisis drill allows you to make mistakes in private so you - [Blog](https://braudcommunications.com/blog-posts/) - Crisis communication plans and media training can help you protect your revenue, reputation, and brand. Prepare before "it" hits the fan. - [Services](https://braudcommunications.com/services/) - Protect Your Revenue, Reputation and Brand. Expert crisis communications, when ‘it’ hits the fan. - [Error 404](https://braudcommunications.com/error-404/) ## Portfolio Items - [A dummy portfolio entry 1](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-1/) - [A dummy portfolio entry 2](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-2/) - [A dummy portfolio entry 3](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-3/) - [A dummy portfolio entry 4](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-4/) - [A dummy portfolio entry 5](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-5/) - [A dummy portfolio entry 6](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-6/) - [A dummy portfolio entry 7](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-7/) - [A dummy portfolio entry 8](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-8/) - [A dummy portfolio entry 9](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-9/) - [A dummy portfolio entry 10](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-10/) - [A dummy portfolio entry 11](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-11/) - [A dummy portfolio entry 12](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-12/) - [A dummy portfolio entry 13](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-13/) - [A dummy portfolio entry 14](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry-14/) - [A dummy portfolio entry](https://braudcommunications.com/portfolio-item/a-dummy-portfolio-entry/) - [Example with small image slider](https://braudcommunications.com/portfolio-item/project-2-7/) - [Superflat](https://braudcommunications.com/portfolio-item/project-2-6/) - [Video Background](https://braudcommunications.com/portfolio-item/project-2-5/) - [Lorem ipsum](https://braudcommunications.com/portfolio-item/project-2-4/) - [Some cool projects](https://braudcommunications.com/portfolio-item/project-2-3/) - [Interesting #4](https://braudcommunications.com/portfolio-item/project-2-2/) - [Portfolio Entry](https://braudcommunications.com/portfolio-item/project-2/) ## Categories - [Uncategorized](https://braudcommunications.com/category/uncategorized/) - [keynotes](https://braudcommunications.com/category/keynotes/) - [Crisis Communications](https://braudcommunications.com/category/crisis-communications/) - [Media Training](https://braudcommunications.com/category/media-training/) - [Media Relations](https://braudcommunications.com/category/media-relations/) - [2009 Top 5 Tips](https://braudcommunications.com/category/gerards-2009-top-5-tips/) - [BraudCasting](https://braudcommunications.com/category/braudcasting-with-gerard-braud/) - [IABC 2009 Conference](https://braudcommunications.com/category/iabc-2009-conference/) - [Social Media for Crisis Communications](https://braudcommunications.com/category/social-media-for-crisis-communications/) - [29-Day Media Course - Don't Talk to the Media](https://braudcommunications.com/category/21-day-media-course/) - [2010 Top 5 Tips](https://braudcommunications.com/category/2010-top-5-tips/) - [Monthly Newsletters](https://braudcommunications.com/category/monthly-newsletters/) - [Social Media](https://braudcommunications.com/category/social-media/) - [IABC 2012 Conference](https://braudcommunications.com/category/iabc-2012-conference/) - [Presentation Training](https://braudcommunications.com/category/presentation-training/) - [CNN Ireport Awards](https://braudcommunications.com/category/cnn-ireport-awards/) - [CNN iReporter Tutorials](https://braudcommunications.com/category/cnn-ireporter-tutorials/) - [Rural Electric Cooperatives](https://braudcommunications.com/category/rural-electric-cooperatives/) - [Public Relations](https://braudcommunications.com/category/public-relations/) - [Braudcast](https://braudcommunications.com/category/braudcast/) - [News](https://braudcommunications.com/category/news/) - [Personal](https://braudcommunications.com/category/personal/) - [Weather](https://braudcommunications.com/category/weather/) - [5-Steps to Effective Crisis Communications](https://braudcommunications.com/category/5-steps-to-effective-crisis-communications/) - [Coronavirus](https://braudcommunications.com/category/coronavirus/) - [SituationHub](https://braudcommunications.com/category/situationhub/) ## Tags - [Gerard Braud](https://braudcommunications.com/tag/gerard-braud/) - [Hurricane Ike](https://braudcommunications.com/tag/hurricane-ike/) - [Media Training](https://braudcommunications.com/tag/media-training/) - [Crisis Communications](https://braudcommunications.com/tag/crisis-communications/) - [Crisis Communications Plans](https://braudcommunications.com/tag/crisis-communications-plans/) - [Financial Crisis](https://braudcommunications.com/tag/financial-crisis/) - [IABC](https://braudcommunications.com/tag/iabc/) - [Layoffs](https://braudcommunications.com/tag/layoffs/) - [PRSA](https://braudcommunications.com/tag/prsa/) - [2009](https://braudcommunications.com/tag/2009/) - [Presentation Skills Training](https://braudcommunications.com/tag/presentation-skills-training/) - 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[National Speakers Association New Orleans](https://braudcommunications.com/tag/national-speakers-association-new-orleans/) - [National Speakers Associations](https://braudcommunications.com/tag/national-speakers-associations/) - [NSA New Orleans](https://braudcommunications.com/tag/nsa-new-orleans/) - [Buzzwords](https://braudcommunications.com/tag/buzzwords/) - [The World's Worst Speech](https://braudcommunications.com/tag/the-worlds-worst-speech/) - [Sandy Hook](https://braudcommunications.com/tag/sandy-hook/) - [Sandy Hook Elementary](https://braudcommunications.com/tag/sandy-hook-elementary/) - [Sandy Hook Elementary Shooting](https://braudcommunications.com/tag/sandy-hook-elementary-shooting/) - [Lance Armstrong](https://braudcommunications.com/tag/lance-armstrong/) - [Live Strong](https://braudcommunications.com/tag/live-strong/) - [Lone Star College Shooting](https://braudcommunications.com/tag/lone-star-college-shooting/) - [conference](https://braudcommunications.com/tag/conference/) - [presentation](https://braudcommunications.com/tag/presentation/) - [CNN](https://braudcommunications.com/tag/cnn/) - [CNN I-reports](https://braudcommunications.com/tag/cnn-i-reports/) - [I-reports](https://braudcommunications.com/tag/i-reports/) - [social media for crisis communications](https://braudcommunications.com/tag/social-media-for-crisis-communications-2/) - [Communication](https://braudcommunications.com/tag/communication/) - [Rural Electric Cooperative](https://braudcommunications.com/tag/rural-electric-cooperative/) - [CNN Ireport](https://braudcommunications.com/tag/cnn-ireport/) - [CNN Ireport Awards](https://braudcommunications.com/tag/cnn-ireport-awards/) - [HLN](https://braudcommunications.com/tag/hln/) - [Hurricane Isaac](https://braudcommunications.com/tag/hurricane-isaac/) - [Video](https://braudcommunications.com/tag/video/) - [Weathing the Storm](https://braudcommunications.com/tag/weathing-the-storm/) - [Weathering the storm](https://braudcommunications.com/tag/weathering-the-storm/) - [NRECA](https://braudcommunications.com/tag/nreca/) - [Rural Electric Cooperatives](https://braudcommunications.com/tag/rural-electric-cooperatives/) - [Media Interview](https://braudcommunications.com/tag/media-interview/) - [Paula Deen](https://braudcommunications.com/tag/paula-deen/) - [You Tube](https://braudcommunications.com/tag/you-tube/) - [CEO](https://braudcommunications.com/tag/ceo/) - [crisis plan](https://braudcommunications.com/tag/crisis-plan/) - [crisis communication drill](https://braudcommunications.com/tag/crisis-communication-drill/) - [Drill](https://braudcommunications.com/tag/drill/) - [crisis drill](https://braudcommunications.com/tag/crisis-drill/) - [Crisis communications drill](https://braudcommunications.com/tag/crisis-communications-drill/) - [Interview](https://braudcommunications.com/tag/interview/) - [Crisis Communications Drills](https://braudcommunications.com/tag/crisis-communications-drills/) - [Drills](https://braudcommunications.com/tag/drills/) - 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[Emory](https://braudcommunications.com/tag/emory/) - [Emory University Hospital](https://braudcommunications.com/tag/emory-university-hospital/) - [Black twitter](https://braudcommunications.com/tag/black-twitter/) - [Case](https://braudcommunications.com/tag/case/) - [laura sydell](https://braudcommunications.com/tag/laura-sydell/) - [Michael Brown](https://braudcommunications.com/tag/michael-brown/) - [NPR](https://braudcommunications.com/tag/npr/) - [Agnes](https://braudcommunications.com/tag/agnes/) - [Blog](https://braudcommunications.com/tag/blog/) - [Braud](https://braudcommunications.com/tag/braud/) - [dominos](https://braudcommunications.com/tag/dominos/) - [Kitchen Aid](https://braudcommunications.com/tag/kitchen-aid/) - [Melissa Agnes](https://braudcommunications.com/tag/melissa-agnes/) - [Emory Hospital](https://braudcommunications.com/tag/emory-hospital/) - [Podcast](https://braudcommunications.com/tag/podcast/) - [podcasts](https://braudcommunications.com/tag/podcasts/) - [professional](https://braudcommunications.com/tag/professional/) - [Shel Holtz](https://braudcommunications.com/tag/shel-holtz/) - [Social media troll](https://braudcommunications.com/tag/social-media-troll/) - [social media Trolls](https://braudcommunications.com/tag/social-media-trolls/) - [Trolls](https://braudcommunications.com/tag/trolls/) - [christmas](https://braudcommunications.com/tag/christmas/) - [holiday](https://braudcommunications.com/tag/holiday/) - [labor day](https://braudcommunications.com/tag/labor-day/) - [New Years](https://braudcommunications.com/tag/new-years/) - [productivity](https://braudcommunications.com/tag/productivity/) - [summer](https://braudcommunications.com/tag/summer/) - [College president](https://braudcommunications.com/tag/college-president/) - [George Washington Hatchet](https://braudcommunications.com/tag/george-washington-hatchet/) - [George Washington University](https://braudcommunications.com/tag/george-washington-university/) - [GWU](https://braudcommunications.com/tag/gwu/) - [Steve Knapp](https://braudcommunications.com/tag/steve-knapp/) - [Apple](https://braudcommunications.com/tag/apple/) - [iPhone](https://braudcommunications.com/tag/iphone/) - [Iphone6](https://braudcommunications.com/tag/iphone6/) - [phones](https://braudcommunications.com/tag/phones/) - [smart phone](https://braudcommunications.com/tag/smart-phone/) - [smartphones](https://braudcommunications.com/tag/smartphones/) - [technology](https://braudcommunications.com/tag/technology/) - [Football](https://braudcommunications.com/tag/football/) - [NFL](https://braudcommunications.com/tag/nfl/) - [NFL commisioner](https://braudcommunications.com/tag/nfl-commisioner/) - [Ray Rice](https://braudcommunications.com/tag/ray-rice/) - [Roger Goodell](https://braudcommunications.com/tag/roger-goodell/) - [smoldering crisis](https://braudcommunications.com/tag/smoldering-crisis/) - [AP](https://braudcommunications.com/tag/ap/) - [Ravens](https://braudcommunications.com/tag/ravens/) - [Chicago](https://braudcommunications.com/tag/chicago/) - [messaging](https://braudcommunications.com/tag/messaging/) - [quotes](https://braudcommunications.com/tag/quotes/) - [speaking](https://braudcommunications.com/tag/speaking/) - [accusations](https://braudcommunications.com/tag/accusations/) - [Adrian Peterson](https://braudcommunications.com/tag/adrian-peterson/) - [child abuse](https://braudcommunications.com/tag/child-abuse/) - [crisis management](https://braudcommunications.com/tag/crisis-management/) - [domestic abuse](https://braudcommunications.com/tag/domestic-abuse/) - [hotel](https://braudcommunications.com/tag/hotel/) - [Radisson](https://braudcommunications.com/tag/radisson/) - [sponsor](https://braudcommunications.com/tag/sponsor/) - [ESPN](https://braudcommunications.com/tag/espn/) - [scandal](https://braudcommunications.com/tag/scandal/) - [sean payton](https://braudcommunications.com/tag/sean-payton/) - [America Tonight](https://braudcommunications.com/tag/america-tonight/) - [Kate Delaney](https://braudcommunications.com/tag/kate-delaney/) - [NBC Radio](https://braudcommunications.com/tag/nbc-radio/) - [NBC sports radio](https://braudcommunications.com/tag/nbc-sports-radio/) - [leader](https://braudcommunications.com/tag/leader/) - [panel](https://braudcommunications.com/tag/panel/) - [Sunday](https://braudcommunications.com/tag/sunday/) - [women](https://braudcommunications.com/tag/women/) - [athlete](https://braudcommunications.com/tag/athlete/) - [Brand](https://braudcommunications.com/tag/brand/) - [coach](https://braudcommunications.com/tag/coach/) - [revenue](https://braudcommunications.com/tag/revenue/) - [team](https://braudcommunications.com/tag/team/) - [NFL commissioner](https://braudcommunications.com/tag/nfl-commissioner/) - [Penn State](https://braudcommunications.com/tag/penn-state/) - [sport](https://braudcommunications.com/tag/sport/) - [suspension](https://braudcommunications.com/tag/suspension/) - [fire](https://braudcommunications.com/tag/fire/) - [goodell](https://braudcommunications.com/tag/goodell/) - [Radisson Hotel](https://braudcommunications.com/tag/radisson-hotel/) - [suspend](https://braudcommunications.com/tag/suspend/) - [TMZ](https://braudcommunications.com/tag/tmz/) - [corporate](https://braudcommunications.com/tag/corporate/) - [domestic violence](https://braudcommunications.com/tag/domestic-violence/) - [Nomore.org](https://braudcommunications.com/tag/nomore-org/) - [Saints](https://braudcommunications.com/tag/saints/) - [Sunday Night Football](https://braudcommunications.com/tag/sunday-night-football/) - [ethical](https://braudcommunications.com/tag/ethical/) - [ethics](https://braudcommunications.com/tag/ethics/) - [CIA](https://braudcommunications.com/tag/cia/) - [Julia Pierson](https://braudcommunications.com/tag/julia-pierson/) - [Omar Gonzalez](https://braudcommunications.com/tag/omar-gonzalez/) - [President](https://braudcommunications.com/tag/president/) - [secret service](https://braudcommunications.com/tag/secret-service/) - [security](https://braudcommunications.com/tag/security/) - [Gerard Braud communication](https://braudcommunications.com/tag/gerard-braud-communication/) - [Hospital](https://braudcommunications.com/tag/hospital/) - [patient](https://braudcommunications.com/tag/patient/) - [Thomas Duncan](https://braudcommunications.com/tag/thomas-duncan/) - [Dallas](https://braudcommunications.com/tag/dallas/) - [disease](https://braudcommunications.com/tag/disease/) - [infection](https://braudcommunications.com/tag/infection/) - [Texas](https://braudcommunications.com/tag/texas/) - [CDC](https://braudcommunications.com/tag/cdc/) - [Dr. Anthony Fauci](https://braudcommunications.com/tag/dr-anthony-fauci/) - [Texas Health Presbyterian Hospital](https://braudcommunications.com/tag/texas-health-presbyterian-hospital/) - [thomas friedman](https://braudcommunications.com/tag/thomas-friedman/) - [crisis communications workshop](https://braudcommunications.com/tag/crisis-communications-workshop/) - [cruise ship](https://braudcommunications.com/tag/cruise-ship/) - [Ebola webinar](https://braudcommunications.com/tag/ebola-webinar/) - [Galveston](https://braudcommunications.com/tag/galveston/) - [Moore](https://braudcommunications.com/tag/moore/) - [Oklahoma](https://braudcommunications.com/tag/oklahoma/) - [webinar](https://braudcommunications.com/tag/webinar/) - [reputation](https://braudcommunications.com/tag/reputation/) - [writer](https://braudcommunications.com/tag/writer/) - [writing workshop](https://braudcommunications.com/tag/writing-workshop/) - [hashtag](https://braudcommunications.com/tag/hashtag/) - [Kentucky Fried Chicken](https://braudcommunications.com/tag/kentucky-fried-chicken/) - [KFC](https://braudcommunications.com/tag/kfc/) - [Spokesperson](https://braudcommunications.com/tag/spokesperson/) - [Press conference](https://braudcommunications.com/tag/press-conference/) - [Non-verbals](https://braudcommunications.com/tag/non-verbals/) - [Merry Christmas](https://braudcommunications.com/tag/merry-christmas/) - [New Year](https://braudcommunications.com/tag/new-year/) - [Thank you](https://braudcommunications.com/tag/thank-you/) - [company](https://braudcommunications.com/tag/company/) - [party](https://braudcommunications.com/tag/party/) - [Scrooge](https://braudcommunications.com/tag/scrooge/) - [2015](https://braudcommunications.com/tag/2015/) - [goal](https://braudcommunications.com/tag/goal/) - [goals](https://braudcommunications.com/tag/goals/) - [King's day](https://braudcommunications.com/tag/kings-day/) - [Mardi Gras](https://braudcommunications.com/tag/mardi-gras/) - [motivation](https://braudcommunications.com/tag/motivation/) - [personality test](https://braudcommunications.com/tag/personality-test/) - [Journalism](https://braudcommunications.com/tag/journalism/) - [learning](https://braudcommunications.com/tag/learning/) - [louisiana](https://braudcommunications.com/tag/louisiana/) - [Louisiana Tech](https://braudcommunications.com/tag/louisiana-tech/) - [Mentor](https://braudcommunications.com/tag/mentor/) - [professor](https://braudcommunications.com/tag/professor/) - [shreveport times](https://braudcommunications.com/tag/shreveport-times/) - [Wiley Hilburn Jr.](https://braudcommunications.com/tag/wiley-hilburn-jr/) - [emergency preparedness](https://braudcommunications.com/tag/emergency-preparedness/) - [Juno](https://braudcommunications.com/tag/juno/) - [media strategies](https://braudcommunications.com/tag/media-strategies/) - [media train](https://braudcommunications.com/tag/media-train/) - [winter storm](https://braudcommunications.com/tag/winter-storm/) - [Winter Storm Juno](https://braudcommunications.com/tag/winter-storm-juno/) - [marshawn lynch](https://braudcommunications.com/tag/marshawn-lynch/) - [media day](https://braudcommunications.com/tag/media-day/) - [superbowl](https://braudcommunications.com/tag/superbowl/) - [superbowl sunday](https://braudcommunications.com/tag/superbowl-sunday/) - [blizzard](https://braudcommunications.com/tag/blizzard/) - [blizzard of 2015](https://braudcommunications.com/tag/blizzard-of-2015/) - [New York City](https://braudcommunications.com/tag/new-york-city/) - [NYC](https://braudcommunications.com/tag/nyc/) - [NYC mayor](https://braudcommunications.com/tag/nyc-mayor/) - [Bill Belichick](https://braudcommunications.com/tag/bill-belichick/) - [Deflate gate](https://braudcommunications.com/tag/deflate-gate/) - [deflated football](https://braudcommunications.com/tag/deflated-football/) - [superbowl 2015](https://braudcommunications.com/tag/superbowl-2015/) - [tom brady](https://braudcommunications.com/tag/tom-brady/) - [Patriots](https://braudcommunications.com/tag/patriots/) - [Seahawks](https://braudcommunications.com/tag/seahawks/) - [Super bowl sunday](https://braudcommunications.com/tag/super-bowl-sunday/) - [Brian Williams](https://braudcommunications.com/tag/brian-williams/) - [AC360](https://braudcommunications.com/tag/ac360/) - [Anderson cooper](https://braudcommunications.com/tag/anderson-cooper/) - [california](https://braudcommunications.com/tag/california/) - [Exxon](https://braudcommunications.com/tag/exxon/) - [ExxonMobil](https://braudcommunications.com/tag/exxonmobil/) - [refinery](https://braudcommunications.com/tag/refinery/) - [southern california](https://braudcommunications.com/tag/southern-california/) - [jimmy kimmel](https://braudcommunications.com/tag/jimmy-kimmel/) - [jimmy kimmel live](https://braudcommunications.com/tag/jimmy-kimmel-live/) - [lie witness news](https://braudcommunications.com/tag/lie-witness-news/) - [comedy](https://braudcommunications.com/tag/comedy/) - [humor](https://braudcommunications.com/tag/humor/) - [isis](https://braudcommunications.com/tag/isis/) - [Saturday night live](https://braudcommunications.com/tag/saturday-night-live/) - [skit](https://braudcommunications.com/tag/skit/) - [SNL](https://braudcommunications.com/tag/snl/) - [electric](https://braudcommunications.com/tag/electric/) - [electric company](https://braudcommunications.com/tag/electric-company/) - [rural electric](https://braudcommunications.com/tag/rural-electric/) - [joseph clancy](https://braudcommunications.com/tag/joseph-clancy/) - [secret services](https://braudcommunications.com/tag/secret-services/) - [aaron schock](https://braudcommunications.com/tag/aaron-schock/) - [congressman](https://braudcommunications.com/tag/congressman/) - [illionois](https://braudcommunications.com/tag/illionois/) - [Carsten Spohr](https://braudcommunications.com/tag/carsten-spohr/) - [Germanwings](https://braudcommunications.com/tag/germanwings/) - [Lufthansa](https://braudcommunications.com/tag/lufthansa/) - [plane crash](https://braudcommunications.com/tag/plane-crash/) - [Columbia School of Journalism](https://braudcommunications.com/tag/columbia-school-of-journalism/) - [gang rape](https://braudcommunications.com/tag/gang-rape/) - [reporter](https://braudcommunications.com/tag/reporter/) - [Rolling Stone](https://braudcommunications.com/tag/rolling-stone/) - [Rolling stone magazine](https://braudcommunications.com/tag/rolling-stone-magazine/) - [University of Virginia](https://braudcommunications.com/tag/university-of-virginia/) - [rand paul](https://braudcommunications.com/tag/rand-paul/) - [savannah guthrie](https://braudcommunications.com/tag/savannah-guthrie/) - [Hermain Cain](https://braudcommunications.com/tag/hermain-cain/) - [Hilary Clinton](https://braudcommunications.com/tag/hilary-clinton/) - [political season](https://braudcommunications.com/tag/political-season/) - [politics](https://braudcommunications.com/tag/politics/) - [presidential campaign](https://braudcommunications.com/tag/presidential-campaign/) - [presidential election](https://braudcommunications.com/tag/presidential-election/) - [clinton](https://braudcommunications.com/tag/clinton/) - [hillary clinton](https://braudcommunications.com/tag/hillary-clinton/) - [politician](https://braudcommunications.com/tag/politician/) - [presidental election](https://braudcommunications.com/tag/presidental-election/) - [Mitt Romney](https://braudcommunications.com/tag/mitt-romney/) - [political campaign](https://braudcommunications.com/tag/political-campaign/) - [#firebrittmchenry](https://braudcommunications.com/tag/firebrittmchenry/) - [britt mchenry](https://braudcommunications.com/tag/britt-mchenry/) - [Fresno](https://braudcommunications.com/tag/fresno/) - [natural gas](https://braudcommunications.com/tag/natural-gas/) - [Pacific Gas & Electric](https://braudcommunications.com/tag/pacific-gas-electric/) - [PG&E](https://braudcommunications.com/tag/pge/) - [character](https://braudcommunications.com/tag/character/) - [Bruce Jenner](https://braudcommunications.com/tag/bruce-jenner/) - [Diane Sawyer](https://braudcommunications.com/tag/diane-sawyer/) - [Chemical](https://braudcommunications.com/tag/chemical/) - [chemical industry](https://braudcommunications.com/tag/chemical-industry/) - [keynote speaker](https://braudcommunications.com/tag/keynote-speaker/) - [Baltimore Police](https://braudcommunications.com/tag/baltimore-police/) - [Eric Harris](https://braudcommunications.com/tag/eric-harris/) - [Freddie Gray](https://braudcommunications.com/tag/freddie-gray/) - [Robert Bates](https://braudcommunications.com/tag/robert-bates/) - [eyewitness](https://braudcommunications.com/tag/eyewitness/) - [Mt. Everest](https://braudcommunications.com/tag/mt-everest/) - [Nepal](https://braudcommunications.com/tag/nepal/) - [smart phone video](https://braudcommunications.com/tag/smart-phone-video/) - [baltimore crisis](https://braudcommunications.com/tag/baltimore-crisis/) - [baltimore riots](https://braudcommunications.com/tag/baltimore-riots/) - [riots](https://braudcommunications.com/tag/riots/) - [Emergency Preparedness Association](https://braudcommunications.com/tag/emergency-preparedness-association/) - [hurricane season](https://braudcommunications.com/tag/hurricane-season/) - [LEPA](https://braudcommunications.com/tag/lepa/) - [Baltimore](https://braudcommunications.com/tag/baltimore/) - [community](https://braudcommunications.com/tag/community/) - [ferguson](https://braudcommunications.com/tag/ferguson/) - [Jeb Bush](https://braudcommunications.com/tag/jeb-bush/) - [Megyn Kelly](https://braudcommunications.com/tag/megyn-kelly/) - [Dr. Oz](https://braudcommunications.com/tag/dr-oz/) - [Mehmet Oz](https://braudcommunications.com/tag/mehmet-oz/) - [george bush](https://braudcommunications.com/tag/george-bush/) - [ivy ziedrich](https://braudcommunications.com/tag/ivy-ziedrich/) - [nevada](https://braudcommunications.com/tag/nevada/) - [HR](https://braudcommunications.com/tag/hr/) - [human resources](https://braudcommunications.com/tag/human-resources/) - [chris wallace](https://braudcommunications.com/tag/chris-wallace/) - [marco rubio](https://braudcommunications.com/tag/marco-rubio/) - [hurricane](https://braudcommunications.com/tag/hurricane/) - [smartphone technology](https://braudcommunications.com/tag/smartphone-technology/) - [announcement](https://braudcommunications.com/tag/announcement/) - [meeting](https://braudcommunications.com/tag/meeting/) - [speaker](https://braudcommunications.com/tag/speaker/) - [workshop](https://braudcommunications.com/tag/workshop/) - [emergency management](https://braudcommunications.com/tag/emergency-management/) - [PIO](https://braudcommunications.com/tag/pio/) - [emergency manager](https://braudcommunications.com/tag/emergency-manager/) - [public information officer](https://braudcommunications.com/tag/public-information-officer/) - [tutorial](https://braudcommunications.com/tag/tutorial/) - [videography](https://braudcommunications.com/tag/videography/) - [federal government](https://braudcommunications.com/tag/federal-government/) - [government agency](https://braudcommunications.com/tag/government-agency/) - [iReport](https://braudcommunications.com/tag/ireport/) - [CNN iReports](https://braudcommunications.com/tag/cnn-ireports/) - [B-roll](https://braudcommunications.com/tag/b-roll/) - [10 year anniversary](https://braudcommunications.com/tag/10-year-anniversary/) - [10th anniversary](https://braudcommunications.com/tag/10th-anniversary/) - [keynote speech](https://braudcommunications.com/tag/keynote-speech/) - [professional speaker](https://braudcommunications.com/tag/professional-speaker/) - [Environment](https://braudcommunications.com/tag/environment/) - [Flooding](https://braudcommunications.com/tag/flooding/) - [Katrina Anniversary](https://braudcommunications.com/tag/katrina-anniversary/) - [Natural Disaster](https://braudcommunications.com/tag/natural-disaster/) - [environmental awareness](https://braudcommunications.com/tag/environmental-awareness/) - [association meeting](https://braudcommunications.com/tag/association-meeting/) - [convention](https://braudcommunications.com/tag/convention/) - [conference speaker](https://braudcommunications.com/tag/conference-speaker/) - [commencement speech](https://braudcommunications.com/tag/commencement-speech/) - [graduation speech](https://braudcommunications.com/tag/graduation-speech/) - [new releases](https://braudcommunications.com/tag/new-releases/) - [media spokesperson](https://braudcommunications.com/tag/media-spokesperson/) - [media interview training](https://braudcommunications.com/tag/media-interview-training/) - [corporate communiations](https://braudcommunications.com/tag/corporate-communiations/) - [internal communications](https://braudcommunications.com/tag/internal-communications/) - [dress for a media interview](https://braudcommunications.com/tag/dress-for-a-media-interview/) - [writing news releases](https://braudcommunications.com/tag/writing-news-releases/) - [writing press releases](https://braudcommunications.com/tag/writing-press-releases/) - [news release writing](https://braudcommunications.com/tag/news-release-writing/) - [YouTube tips](https://braudcommunications.com/tag/youtube-tips/) - [marketing video](https://braudcommunications.com/tag/marketing-video/) - [online video](https://braudcommunications.com/tag/online-video/) - [United Airlines](https://braudcommunications.com/tag/united-airlines/) - [United Airlines Crisis](https://braudcommunications.com/tag/united-airlines-crisis/) - [Hurricane Harvey](https://braudcommunications.com/tag/hurricane-harvey/) - [PR writing](https://braudcommunications.com/tag/pr-writing/) - [Facebook crisis](https://braudcommunications.com/tag/facebook-crisis/) - [Zuckerberg crisis](https://braudcommunications.com/tag/zuckerberg-crisis/) - [Starbucks](https://braudcommunications.com/tag/starbucks/) - [Starbucks Crisis](https://braudcommunications.com/tag/starbucks-crisis/) - [Starbucks Crisis Communications](https://braudcommunications.com/tag/starbucks-crisis-communications/) - [National Association of Chemical Distributors](https://braudcommunications.com/tag/national-association-of-chemical-distributors/) - [Melania Trump Jacket](https://braudcommunications.com/tag/melania-trump-jacket/) - [Papa John's](https://braudcommunications.com/tag/papa-johns/) - [Papa John's Pizza](https://braudcommunications.com/tag/papa-johns-pizza/) - [business tips](https://braudcommunications.com/tag/business-tips/) - [food](https://braudcommunications.com/tag/food/) - [fun](https://braudcommunications.com/tag/fun/) - [landscape](https://braudcommunications.com/tag/landscape/) - [portrait](https://braudcommunications.com/tag/portrait/) - [association](https://braudcommunications.com/tag/association/) - [event planners](https://braudcommunications.com/tag/event-planners/) - [meeting planners](https://braudcommunications.com/tag/meeting-planners/) - [chemical association](https://braudcommunications.com/tag/chemical-association/) - [chemical explosion](https://braudcommunications.com/tag/chemical-explosion/) - [chemical plant](https://braudcommunications.com/tag/chemical-plant/) - [disaster recovery](https://braudcommunications.com/tag/disaster-recovery/) - [Health safety and environmental](https://braudcommunications.com/tag/health-safety-and-environmental/) - [HSE](https://braudcommunications.com/tag/hse/) - [bird box](https://braudcommunications.com/tag/bird-box/) - [bird box challenge](https://braudcommunications.com/tag/bird-box-challenge/) - [covington highschool](https://braudcommunications.com/tag/covington-highschool/) - [social media crises](https://braudcommunications.com/tag/social-media-crises/) - [viral video crises](https://braudcommunications.com/tag/viral-video-crises/) - [braudcast](https://braudcommunications.com/tag/braudcast/) - [event professionals](https://braudcommunications.com/tag/event-professionals/) - [meetings professionals](https://braudcommunications.com/tag/meetings-professionals/) - [news interview](https://braudcommunications.com/tag/news-interview/) - [hurricane hack](https://braudcommunications.com/tag/hurricane-hack/) - [hurricane hacks](https://braudcommunications.com/tag/hurricane-hacks/) - [tropical storm tips](https://braudcommunications.com/tag/tropical-storm-tips/) - [storm hack](https://braudcommunications.com/tag/storm-hack/) - [tropical storm](https://braudcommunications.com/tag/tropical-storm/) - [hurricane survival](https://braudcommunications.com/tag/hurricane-survival/) - [hurricane tips](https://braudcommunications.com/tag/hurricane-tips/) - [storm tips](https://braudcommunications.com/tag/storm-tips/) - [weather hack](https://braudcommunications.com/tag/weather-hack/) - [hospital association workshop](https://braudcommunications.com/tag/hospital-association-workshop/) - [louisiana hospital association](https://braudcommunications.com/tag/louisiana-hospital-association/) - [mass shooting](https://braudcommunications.com/tag/mass-shooting/) - [vulnerability assessment](https://braudcommunications.com/tag/vulnerability-assessment/) - [pre-written news release](https://braudcommunications.com/tag/pre-written-news-release/) - [media interview tips](https://braudcommunications.com/tag/media-interview-tips/) - [crisis scenario](https://braudcommunications.com/tag/crisis-scenario/) - [crisis simulation](https://braudcommunications.com/tag/crisis-simulation/) - [crisis simulation exercise](https://braudcommunications.com/tag/crisis-simulation-exercise/) - [how to use social media for crisis communications](https://braudcommunications.com/tag/how-to-use-social-media-for-crisis-communications/) - [defining a crisis](https://braudcommunications.com/tag/defining-a-crisis/) - [sudden crisis](https://braudcommunications.com/tag/sudden-crisis/) - [crisis flash point](https://braudcommunications.com/tag/crisis-flash-point/) - [flash point](https://braudcommunications.com/tag/flash-point/) - [social media in a crisis](https://braudcommunications.com/tag/social-media-in-a-crisis/) - [key stakeholders](https://braudcommunications.com/tag/key-stakeholders/) - [stakeholders](https://braudcommunications.com/tag/stakeholders/) - [stakeholders in a crisis](https://braudcommunications.com/tag/stakeholders-in-a-crisis/) - [california wildfires](https://braudcommunications.com/tag/california-wildfires/) - [wildfires](https://braudcommunications.com/tag/wildfires/) - [political ads](https://braudcommunications.com/tag/political-ads/) - [troll](https://braudcommunications.com/tag/troll/) - [how to write a crisis plan](https://braudcommunications.com/tag/how-to-write-a-crisis-plan/) - [crisis communications for coronavirus](https://braudcommunications.com/tag/crisis-communications-for-coronavirus/) - [coronavirus](https://braudcommunications.com/tag/coronavirus/) - [covid19](https://braudcommunications.com/tag/covid19/) - 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