This video is a quick snippet of Words Matter.
Lightning or Lightning Bugs
It’s been said that the right word at the right time, is the difference between lightning and a harmless lightning bug. Words Matter explores word choices during crises, crisis communications, and communications with employees, customers, your community, and the media.
Gerard Braud, CSP, Fellow IEC is a certified word nerd. Trained as a writer and journalist, he spent 15 years as a reporter. You may have seen him on CNN, CBS, NBC, and The Weather Channel.
Since 1994, he has shared his passion for picking the right word, at the right time, through his crisis communications and media training classes.
In this one-hour keynote speech, you’ll be called upon to parse every word you say, whether it is spoken, written, or via social media. Now, more than ever, the wrong word at the wrong time can destroy your revenue, reputation, and brand.
The need to pick the right word, at the right time has never been more important.
This program combines elements of speech writing, marketing, customer service, media relations, and crisis communications.
- Learn what it means to have a cynic filter.
- Explore the new challenges you face in messaging because of today’s political climate.
- Lock-in on the importance of empathy and understanding in your messaging.
- Reshape your organization into one that is perpetually prepared, rather than one where people say whatever pops into their head.
Designed for CEOs, executives, sales and marketing professionals, social media managers, public relations professionals, and the associations that serve them
Thought-provoking, poignant, and spiced with cynicism and humor.
“I’ve known Gerard for a long time, and I am impressed by his creativity, drive, and his ability to communicate with passion. I’ve attended his presentations and workshops and can attest to the fact that they are first-rate.”