This video has an opening description of the program, followed by an example of the full customization in a one-hour keynote speech, filmed in New Orleans in 2015.
“Never Waste a Good Crisis”
The title is based on a Winston Churchill quote. This fully customizable keynote or virtual presentation is designed to examine lessons from infamous events, whether it is Hurricane Katrina, COVID-19, or any other event.
We believe that every crisis can and should become a living classroom to determine what went right, what went wrong, and how we can capture and repeat best practices while avoiding the mistakes.
The video on this page includes a full keynote from 2015 customized with the title, “Silver Lining in Muddy Waters.” The keynote is in New Orleans and examines lessons from Hurricane Katrina.
The actual content of your keynote will be modified based on current events and crises of the day.
When you fail to learn from the past, you are destined to repeat the same mistakes in the future.
In this program you will:
- Examine case studies and capture best practices
- Analyze the role crisis communications played in the event
- Explore the behavior – good and bad – of those in leadership positions
Designed for CEOs, executives, public relations professionals & associations
Current and relevant, eye-opening, inspiring
“I had the pleasure of learning from Gerard’s ICON 2020 presentation on Crisis Communications in the World of COVID-19. It is the first in-depth lesson I have received on crisis communications. Although I have much to learn as an aspiring PRo, I am grateful for the detailed foundation Gerard provided me. Thank you, Gerard!”
