Is it ever appropriate to say “no comment” in a media interview? Your PR Tips

This week’s crisis communications and media relations question was, “Is it ever appropriate to say “no comment” in a media interview?”

You have watched many lawyers, spokespeople, celebrities, and CEOs walk out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say as they quickly jump into their car and drive off. Is that an appropriate response? Will the media only speculate more if they are not provided with the information they need? Does it depend on the crisis they are in or should spokespeople and CEOs always have a professional answer ready for the media?

Now we want to hear if you agree with your colleagues who contributed their answers this week. Comment here and on our social media pages to join the discussion.

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

Step 1: Subscribe to The BraudCast on YouTube

Step 2: You will see a short video that poses a new question every Monday. You then post your best practices and observations on The BraudCast YouTube channel.

Step 3: Once your opinion is shared, you can follow the discussion online so you can compare your best practices to those of your professional colleagues.

Step 4: Watch the follow-up Friday Video where you will see a short YouTube video outlining some of the most interesting observations. Yes…your comments may actually show up on our BraudCast video, bringing you world-wide fame, fortune, a big raise, glory, street parades, and more.

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