How long should an online video be?

To help out our public relations community, this week’s PR and media relations discussion question is, “How long should an online video be?” As corporate communicators, marketing professionals, and PR pros, we all want our content to be shared and liked by the masses. We may even use online videos, such as YouTube or Vimeo to reach our audiences. But, what is the perfect length for an online video? Does it depend on the content of the video, the person delivering the content, or should the video adhere to certain public relations and marketing standards? Does it depend on which social media platform the video will be shared on?

We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!

This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:

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