Some professional communicators get it. They want to be prepared. They have statements ready for the public in a crisis. They are trained as spokespeople or have their team members ready to be on camera. They have a crisis communication plan on file that they can refer to quickly in a crisis. They have sought approval and funding from their executives on proper crisis communication planning.
In this video, we ask public relations professional for Coast Electric, Melissa Russo, “Should a PR person prepare for a crisis or should they wing it and rely on hope?” Of course, the answer sounds obvious, but you might be surprised to know that too many PR professionals still wing their response to a crisis.
Melissa explains how she plans for effective crisis communications in the video here:
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Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”