Electric Cooperatives

crisis communications plan

Your cooperative can’t afford to be without a Crisis Communications Plan

Fortunately we specialize in making crisis communications plans affordable . . .

You can schedule a crisis communications plan writing retreat anywhere in the world anytime. In just two days we will help you will write and complete a world-class crisis communications plan. For more than 20 years we’ve been the crisis communications plan expert for co-ops.

The writing program can be just for your cooperative or you can invite other co-ops to share the two days and the cost with you.

You will:

  • customize a complete 50-page crisis communications plan
  • receive at least 70-pre-written news releases
  • learn the skills needed to write more of these specially designed news releases
  • learn the skills needed to flawlessly execute your crisis communications plan so you can communicate effectively with your employees, the media, social media, and your members.

This is not your ordinary crisis communication workshop where you learn crisis communication theory. This is a program where the goal and end result is to write and complete your crisis communication plan. We have already done most of the work. All you need is to help us modify our templates.

The value of this plan is estimated at $500,000

To write it on your own would take a senior crisis communications expert two full years to complete.

Pricing (Download this PDF to share)

The cost for a Lifetime License to use this plan is $8,995 for a single co-op and a single location, when the customization is done only for that cooperative over two days.

If two co-ops wish to participate on the same two days, each will receive a $1,000 discount from our normal price for the license.

If three or more co-ops wish to participate on the same two days, each will receive a $2,000 discount from our normal price for the license.

The deliverables include:

1)   A full assessment of the vulnerabilities that could lead to a crisis for your co-op.

2)   Customization and completion of a world-class crisis communications plan that will work in any type of crisis you face – the plan is approximately 50 pages long and contains all of my proprietary crisis communications plan features.

3)   A library of more than 70 pre-written news releases and instructions on how to write additional news releases so your library is customized for your specific needs.

Is there a catch? Not really. In exchange for me turning over 5,000 hours worth of work developed since 1996 and between 500 and 700 pages of documents, I ask only one thing. I ask that you don’t give it away or share it with anyone who has not paid to use it and who has not paid the licensing fee. To participate, your co-op will sign a licensing agreement – just like you do for software and other intellectual property. The license says that your cooperative gets to have a license to use the intellectual property forever, but I retain ownership to the intellectual property.

This is not a work-for-hire project, which would cost you more than $500,000 and take two years of collaboration. The program and licensing agreement are designed this way because it makes it a far more affordable option for you and it makes it fast.

Each cooperative is allowed to have three to six people participate in the customization program. I’ll tell you more about it all if you phone me at 985-624-9976 or contact me at gerard@braudcommunications (dot) com</span>

The fee you pay really isn’t for you to attend the program. The fee is for the license. For all practical purposes, the customization program is essentially free for you to attend if your co-op purchases a license. Please note that your cooperative is also responsible for travel and expenses.

Call me at 985-624-9976 so we can discuss it.