We have all heard it before, lawyers, spokespeople, celebrities, and CEOs walking out of a courtroom or out of their office as the media shoves microphones in their face asking negative questions. “No comment!” they say as they quickly jump into their car and drive off. Is that an appropriate response? Does it depend on the crisis they are in or should spokespeople and CEOs always have a professional answer ready for the media? Will the media only speculate more if they are not provided with the information they need?
This week’s crisis communications and media relations question is, “Is it ever appropriate to say “no comment” in a media interview?”
We would love to hear your thoughts this week. Comment here and on our social media pages to join the discussion. Your answers may be featured in our follow-up video!
This question is one of a series of debates in the media relations, crisis communications, public relations, and social media industries where you and your colleagues can share observations with each other. Yes, YOU are invited to share your bite size bits of best practices. Here is how:
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