I asked social media followers, public relations professionals, and corporate communications experts, “What’s the best piece of crisis communications advice you’ve ever received?”
A few years back I was running a series of videos asking subscribers some crisis communications and public relations questions. I would ask one question per week on LinkedIn and Twitter. Next, I would seek their responses on social media, gather them, and then report on what they said the following week. It created an engaging relationship with my colleagues, followers, and professionals in the public relations, corporate communications, media relations and crisis communications industries.
Years later, there is one video that still remains a most popular video ever.
If you studied public relations, crisis communications, media relations, or journalism in college or graduate school, you may be thinking of the advice you received from professors. Does their advice still ring true? These industries are changing every day. Maybe one of your colleagues said something genius. Maybe you read something online that stuck with you. Here are some of the most interesting responses I’ve collected. I would love to hear your additions and comments below.
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And stay tuned for next week’s second most popular crisis communications video ever.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…” and founder of SituationHub crisis communications software.
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