Crisis Communication Podcast: Factual, Fast & No Fluff

In this episode of PRSay, the podcast of the Houston Chapter of the Public Relations Society of America, Veronica V. Sopher Public Relations, interviews crisis communications expert Gerard Braud.

First, we discuss how Gerard’s career path led him to being on the forefront of crisis communications, and how it is evolving all the time.

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Second, we discuss the difficulties and challenges public relations and corporate communications professionals face when they try to write news releases during a crisis. SituationHub, the first of its kind software that can automatically write a news release during a crisis in 3 to 5 minutes, handles these challenges. When companies communicate fast and effectively, they preserve their revenue reputation, and brand.

Third, Gerard explains his formula and how he likens crisis communication to a well-practiced, very specific recipe. He explains what you need to do in a crisis to effectively communicate to your audience.


To set crisis communications goals, talk about your needs, and formulate a budget, schedule a complimentary, confidential call with me

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Where is Your Crisis Communications Funnel Clogged?

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