5 Steps to Effective Crisis Communications
One Day = One Year
With our Crisis Communications Plan Sprint, you’ll customize a crisis communications plan in one day. We can deliver your plan in person or we can complete it virtually in just five hours.
“How is this even possible?” you ask.
Most organizations would take a year or more to write a crisis communications plan. That’s because of excessive collaboration and a huge learning curve if you don’t already have a crisis communications expert on staff.
What is the secret?
In 1996, we put nine months into creating a crisis communications plan that had four big goals.
- The plan had to be so thorough that nothing would fall through the cracks during a crisis.
- We designed to be read and executed in real-time.
- Specific tasks were assigned to specific people with time limits for completing each task.
- It would be simple enough that anyone who could read could execute it without making mistakes.
The Living Crisis Communications Plan
Each year since then, we’ve modified our base plan so that it is a living document. We’ve captured all best practices and created a robust base template that can be customized in five hours.
If you tackled this task on your own you would easily spend a year on it, if you had nothing else to do except write and edit your plan.
We’ve done the hard work so you don’t have to.
Plus, we’ve partnered with SituationHub to automate portions of your crisis communications plan.
Stop the slow process of excessive collaborations. Get it done. Schedule a Crisis Communications Sprint!
Highly effective clients are trained and prepared with Braud Communications.
“Since 2010, Gerard Braud has been a valuable resource for our crisis communication plan, media training and crisis drills.”
“Western started working with Gerard in 2019. It became clear after performing assessments and gap analysis that we were not prepared to respond to the media. In two days, we completed our virtual ‘Sprint’ and had the tools we needed to be ready. We are also very pleased with the ongoing personal relationship with Gerard and the continuing support he provides.”