Braud Communications

Virtual Media Training Class

June 16, 2021/0 Comments/in Media Training /by gbraud

If media interviews are part of your job, here is the replay to Thursday’s Virtual Media Training.

Talking to the media is hard, even on a sunny day. This is why top leaders, executives, and spokespeople take annual media training classes, either in person or as a virtual media training class. In a media interview, the pressure is on to say the right thing. Doing a media interview is even harder on your darkest day when you are in the middle of a situation that may become a crisis. You can plan and you can prepare. But can you control the media interview?

In this Virtual Media Training, we take away the fear of the media and media interviews by giving you practical techniques to be your best on, potentially, your worst day.

Not every crisis results in a media interview. However, it only takes that one rare interview to damage your revenue, reputation, and brand. Plus, when eyewitnesses are telling your story on social media, the pressure increases for you to issue a statement at the speed of social media.

In this Virtual Media Training Class we will:

Examine the power of a preamble in your public statement
Explore the differences between an ad-lib statement vs. using a script
Understand the critical role of answering questions before they are asked
Unlock secrets to avoid the speculation trap
Discover the trick to control how the final news report is edited

Your FREE registration has been paid for by the team at SituationHub.com, which is the first and only crisis communications app that can automatically write a news release at the speed of social media.

Your host is crisis communications and media training expert Gerard Braud.

Crisis Communications – Customizable Keynote Speech “Silver Linings in Muddy Waters”

May 18, 2021/0 Comments/in keynotes /by gbraud

In this keynote presentation, I’m looking at how communications can change EVERYTHING.

New Orleans suffered one of the worst disasters we have seen in this country, or even worldwide. Through my personal experiences with Hurricane Katrina, I am sharing some of the ramifications of when we only think about the sunny days of our businesses, companies, and organizations, versus preparing for our darkest days.

I’m examining the mindset of leaders who are in decision paralysis, denial, who are arrogant for thinking they can “wing it.” There are too many business leaders and political leaders who are not protecting themselves from disasters, who blame everyone else for failures. In this keynote, I describe how communications could have changed everything and how preparing could have saved lives.

Every crisis is a living classroom. We should never “waste” the opportunity to study what went right and what went wrong, but more importantly, how to do our best in the future.

Always remember, for every tragedy, there is a heart, soul, and spirit that needs recovery. As a business leader, you are responsible for getting your team, clients, and stakeholders there. There is a silver lining in muddy waters. There are both smiles and tears. For more on that, watch the video.

To set goals and talk about your needs for effective crisis communications, schedule a complimentary, confidential call with me https://calendly.com/braud/15min

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Crisis Management Lessons from Hurricane Katrina vs. COVID19

Image by David Mark from Pixabay

Virtual and Live Keynote Presentation: “Words Matter”

May 14, 2021/0 Comments/in keynotes /by gbraud

Can you name one leader that used the wrong words – costing themselves their career, company, or city thousands or millions of dollars, or worse, lives?

Words matter. Words can inspire. Words can motivate. Words can comfort and console us.

We have plenty of case studies of business leaders, political leaders, and leaders around the world who either said the right thing at the right time or the wrong time at the wrong time. Budgets destroyed, companies destroyed, political careers destroyed, and cities destroyed. Just take Hurricane Katrina for example, and the wrong words that the Mayor used at a critical time. People died, in my opinion, because of what he said and what he failed to say.

There is a secret to picking the right word at the right time to achieve the right results.

These secrets are revealed in this customizable keynote presentation, as well as my crisis communications plans, crisis communications drills, and spokesperson media training.

To prepare your words for your next crisis and talk about your needs, schedule a complimentary, confidential call with me https://calendly.com/braud/15min

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Crisis Management Lessons from Hurricane Katrina vs. COVID19

Crisis Communications and the Volatile Customer on Social Media

May 5, 2021/0 Comments/in Social Media, Social Media for Crisis Communications /by gbraud

We don’t often associate customer service with crisis communications. However, in the age of social media, a single unhappy customer can quickly damage a brand’s revenue and reputation.

Over the years in this blog, we have reviewed countless case studies of how customers on social media have leveled serious allegations against companies. Cancel culture is the latest variation of what we’ve long called “The Volatile Customer.”

Social media gives unhappy customers a platform to becoming more volatile in their criticism of your brand. Volatile doesn’t need to imply physical harm, because words and complaints and truths going viral can fan the flames of volatility. A great brand treats an upset customer with care before they reach the point of lashing out on social media. Good customer service turns your volatile customer into a brand ambassador. You want brand ambassadors.

A single, angry “volatile” Tweet or post on Facebook can go viral, creating the opportunity for more and more people see the post and chime in. They relate to the post. They share their own, bad, customer service experience with the brand. Soon, the conversation explodes. The criticism can’t be silenced.

In the world of crisis communications, some people will push this off as issues management. Others say it falls into customer service. Some think the social media team should handle this.

We suggest you treat every dissatisfied customer as a potentially volatile customer who can convert an unhappy customer experience into a monumental crisis. Your organization needs to have a team ready to handle this sort of situation. A proper crisis communications plan can be your guide in managing the expectations of your audience.

We’re putting this topic front and center in the coming years, because a volatile customer can do unlimited damage to revenue, reputation and brand. That’s why we’ve launched our newest keynote, “The Volatile Customer.”

If your team generally focuses on sales and customer service, they need to be aware that Cancel Culture is just one bad customer experience away.

To schedule a complimentary, confidential call with me to discuss your organization’s vulnerabilities to volatile customers on social media visit https://calendly.com/braud/15min

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Crisis Management Lessons from Hurricane Katrina vs. COVID19

Photo by Glen Carrie on Unsplash

Virtual Presentation: “Don’t Talk to the Media & Words Matter”

April 28, 2021/0 Comments/in Media Training /by gbraud

If you could attach a dollar value to every word you say, would you make money or would you lose money?

Do your words in media interviews or even in conversation with clients, stakeholders, and colleagues enhance your profits, or destroy your revenue, reputation, and brand? The story I’m sharing here appears in my media training classes, as well as in my keynote presentations, “Don’t Talk to the Media Until…” and “Words Matter.”

How much do words matter? In this story, a company spokesperson destroys a $700-million dollar project in a 12-second soundbite. Watch this video to learn to mess up in private, not in public:

“A license to pollute.” Yikes. 4,000 construction jobs never created. 400 permanent jobs never created. Taxes were never paid. Safer roads were never built. The audience heard him say “We have a license to kill.” What should have been said? This spokesperson should have had proper media training to understand and communicate the three things he promises to protect. Preparation needs to be done before the real interview.

Ultimately, you should talk to the media to tell the story of your brand. The keyword is “until.” The key is to do it properly and understand the rules of engagement. The first lesson is don’t talk to the media, but talk to the media’s audience. The media are not your audience. The people at home are your audience. Talk to them. Manage their expectations.

To talk further about how to prepare to talk to the media or how this virtual presentation could benefit your boss or your colleagues, schedule a complimentary, confidential call with me https://calendly.com/braud/15min

Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”

More crisis communications articles:

15 Questions to Ask Before You Use Facebook for Crisis Communications

Can You Handle a Crisis When it Hits by Winging It?

Crisis Management Lessons from Hurricane Katrina vs. COVID19

Ready or Reactionary? The SituationHub Master Class on Crisis Communications

April 20, 2021/0 Comments/in SituationHub /by gbraud

How do you stack up?

PR News and CS&A International asked companies a simple question: Do you have a crisis management plan? Nearly 60 percent said they had a plan, yet only half of those plans were up-to-date. This means 70% of organizations are really just flying by the seat of their pants when a crisis strikes.

Why is this? We look behind the numbers and offer you fast, affordable solutions in this Master Class for Crisis Communications.

Your free access has been paid for by the team at SituationHub.com (SituationHub is the crisis communications app that can automatically write your crisis news release in as few as 3 minutes). Watch the recording here.

We’ll tackle this topic in 3 parts:

First, we’ll look at some surprising results from a survey on crisis communications. The survey was done by PR News and CS&A International.

Second, we’ll look behind the numbers and talk with the woman who conducted the survey, crisis expert Caroline Sapriel.

Third, we’ll give you a roadmap of best practices and challenge you to take at least one step toward preparedness.

When it comes to Ready or Reaction, see how your organization compares to others.

Then, set some goals to be one step closer to readiness.

As a bonus, schedule a confidential call to privately discuss your social media and crisis communications challenges by using this link https://calendly.com/braud/15min

Crisis communication resources to help you protect your revenue, reputation, and brand.

Welcome to Our Crisis Communication Blog

Virtual Media Training Class

In this Virtual Media Training Class we will:

Crisis Communications – Customizable Keynote Speech “Silver Linings in Muddy Waters”

Virtual and Live Keynote Presentation: “Words Matter”

Virtual Presentation: “Don’t Talk to the Media & Words Matter”

Ready or Reactionary? The SituationHub Master Class on Crisis Communications

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