Tutorial # 12 By Gerard Braud —
Public relations professionals, emergency managers, corporate spokespeople and public information officers (PIO) need to create quality smartphone videos to communicate with their audiences effectively during their crises. Among many elements to consider when creating your own smartphone video, lighting is another tricky, but crucial one. After viewing this tutorial, make sure to practice this skill on a clear sunny day in advance of your crisis or newsworthy event, so when your darkest day comes, you have it perfected.
Professional photographers know how to adjust the iris on the lens of their expensive cameras. But when you take a video with your smart phone or tablet, you become a slave to the automatic iris on the device’s built in camera.
The only control you have is based on what you are shooting.
If you are appearing in your video, as I do in many of my CNN iReports, your goal is to have good flesh tones. The brighter the objects behind you, the darker your flesh tones will be. The darker the objects behind you, the brighter and more natural your flesh tones will be.
If you like to move while shooting your videos, you have to constantly be aware of what happens to the iris on the device as you move. While you are looking at the camera lens for your report, you must be looking out of the corner of your eye to have a sense for what the image looks like on your screen.
Persons with dark skin have an even harder time managing their skin tones on video.
This link will take you to my tutorials on the CNN iReports website. I hope you take the time to view, study, and share all 23 videos and articles.
If you, like many others, think this information would be valuable as a workshop at a conference or corporate meeting, please call me at 985-624-9976. You can also download a PDF that outlines the program, Social Media iReports.pdf, so you can share it with your meeting planner or training manager.