Workshops
Crisis Communications When it Hits the Fan
New Frontiers in Writing Crisis Communications Plan
Designed for Public Relations Professionals
Cutting edge, interactive, challenges conventional wisdom, spiced with humor
- Explore the crisis in crisis communications
- Learn the secrets to writing a crisis communications plan that is easy to use
- Succeed with speed and break the binds of slow communications and decision paralysis
Don’t Talk to the Media
Proven Techniques You Need Before You Open Your Mouth to a Reporter
Designed for CEOs, Executives & Public Relations Professionals
Interactive, fun, controversial and practical
- Discover why the facts don’t matter
- Learn to junk the jargon
- Explore the mind and motives of the media
full-day workshop
Kick-Butt Key Messages
Writing Clearly in a Complicated World of Communications
Designed for Public Relations Professionals
Interactive, enlightening, practical, tangible take-aways
- Discover why the facts don’t matter
- Learn to junk the jargon
- Explore the mind and motives of the media
full-day workshop
Social Media Training
New Frontiers in Media Training
Learn the good, bad and ugly of social media, including how viral videos can be worse than a traditional ambush interview, and learn the proper way to engage and respond to online forums.
- How to avoid sterilizing a viral medium, while preventing a viral bubonic plague
- Secrets to loosening up the stiff, corporate shirt
- Tips for tackling negative comments on social sites
full-day workshop
A Day in the Life of a TV Newsroom
Exposing the Hidden Truths About the News Business
Learn the ugly truth about the news business in this hilarious, fast-paced, interactive, audience participation seminar that puts you in the shoes of news people
- Secrets about how dysfunctional most newsrooms really are
- Manipulation techniques to get the news coverage you want
- Why some days, all bets are off
full-day workshop
