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        <title>Don't Talk to the Media</title>
        <description>29 Secrets You Need to Know Before You Open Your Mouth to a Reporter</description>
        <link>http://www.donttalktothemedia.com/Dont_Talk.xml</link>
        <copyright>2010</copyright>
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        <lastBuildDate>Wed, 21 Jul 2010 17:21:54 -0700</lastBuildDate>
        <pubDate>Wed, 21 Jul 2010 17:20:59 -0700</pubDate>
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        <itunes:subtitle>29 Secrets You Need to Know Before You Open Your Mouth to a Reporter</itunes:subtitle>
        <itunes:summary>Each day people make fools of themselves talking to the media. What they say can be embarrassing, it can destroy their reputation, and it can have a negative financial impact on their company.

Don’t Talk to the Media contains 29 secrets you need to know before you open your mouth to a reporter. The book and audio is designed to serve as both a vital training and a quick reference for anyone who is about to be interviewed by the media. Every business person in America should keep a copy of this book with them in their computer bag or brief case.</itunes:summary>
        <itunes:category text="Business">
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        <itunes:keywords>Media Training, Crisis Management, Crisis Communications, Media, CEO Training</itunes:keywords>
        <itunes:author>Gerard Braud</itunes:author>
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            <itunes:name>Gerard Braud</itunes:name>
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            <title>Don't Talk to the Media</title>
            <description>29 secrets you need to know before you open your mouth to a reporter.</description>
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            <pubDate>Wed, 21 Jul 2010 17:21:37 -0700</pubDate>
            <itunes:subtitle>Lesson 1</itunes:subtitle>
            <itunes:summary>29 Secrets You Need to Know Before You Open Your Mouth to a Reporter</itunes:summary>
            <itunes:duration>3:54</itunes:duration>
            <itunes:author>Gerard Braud</itunes:author>
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